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13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
13 h. goossens efc
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13 h. goossens efc

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Transcript

  • 1. EUFRIN‐FruitBreedomics Stakeholder day 20th February 2013, LLeida
  • 2. EFC? TRANSNATIONAL CO‐OPERATION • Members: 1477 • Production: 369.000 ton • Marketing : 405.000 ton
  • 3. What do we produce? • Apple: 6.055 ha • Pear: 3.120 ha • Strawberry : 532 ha • Plums: 423 ha • Cherry: 384 ha • Berries:  220 ha 10.734 ha 
  • 4. Acquisition and introduction of new  varieties through chainstrategy Development Consumption • Consumerstudies • B3F, Inova fruit, DOSK • Ecologically sound cultivation • Commercialization Closed concept Separate per PO
  • 5. Nicoter = Gala x Braeburn = Concept variety Kanzi® = Trademark
  • 6. Nicogreen = Granny x Delbard Estival = Concept variety Greenstar® = trademark
  • 7. REQUIREMENTS FOR A SUCCESSFUL  INTRODUCTION OF A NEW VARIETY – Minimum quality standards → homogenious product – Fast time to market
  • 8. – Premium pricestrategy in a dynamic market – Creation of added value – An acceptable return  for all partners in the  chain
  • 9. – Strong marketing‐ and communicationstrategy • Quick development and maintenance of a tight brandpolicy  • Corporate identity: developed, co‐ordinated and maintained centrally • Investing in market development, focused per  submarket
  • 10. – Good controlled license network – Strong protection of the variety and the  trademark – Co‐oporation, confidence, discipline
  • 11. – A good and distinguishing product – Economicall interesting for the grower (pack  out, return) Base of a successful conceptvariety
  • 12. – New varieties • Apples • Pears • Soft fruit • … Future EFC
  • 13. 26/09/2012 Thanks for your attention

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