In what ways does your media product use, develop or challenge forms andconvention of real media products?Music VideoFirst...
and one male character just like ours, the two character are close and in both videos themale character goes away for vari...
music video is much more likely to be representing a real character. If this were the casethat these two music videos, alt...
have to important characters in our music video we have one female and one malecharacter.Other aspects are also similar be...
% narrative. Although the other music videos I have included in this have a strongnarrative base in their music video, the...
There are only a few similarities really that I can see between my digipak cover and thecover for David Gergen’s album cov...
the left, while the picture on the right is the existing text that i am comparing it to, it isadvertising the band called ...
criteria of the magazine advert as it states the three important things: the band’s name, thename of the released single o...
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In what was does your media product use, develop or challange forms and convention of real media products

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In what was does your media product use, develop or challange forms and convention of real media products

  1. 1. In what ways does your media product use, develop or challenge forms andconvention of real media products?Music VideoFirstly I feel it important to put links of all the music videos that I am going to be talkingabout in this evaluation.Here is the link for the music video that we made, the video is for a unsigned band called"The Riot Tapes" the song is called "Open Eyed Dreams"http://www.youtube.com/watch?v=-zULywxeQn0Here is a link for the band "Green Day" and their music video for their song "WhenSeptember ends" This is the first example of a real media product that I shall becomparing to the music video that I made: http://www.youtube.com/watch?v=NU9JoFKlaZ0Finally here is a link to another music video that I feel is similar to our one in terms of thegenre of the song and the aspects that make the music video, like the storyline charactersand pace of editing. The band I have picked for this song is called paramour and song iscalled The Only Exception" Which is then second example of a real media product that Ishall be comparing to the music video that I made: http://www.youtube.com/watch?v=-J7J_IWUhlsIn the media that myself and Chris created I feel that there are similarities with existingmedia texts. However, of course, there are also slight differences that can be drawnbetween the texts.To start with there are too music videos from music of a similar genre which are verysimilar to that of our music video. They are similar in a number of ways including MiseEn Scene, narrative and other aspects such as the genre of the music among other aspectsas well.The two music videos of the same genre which I feel are similar to our music videoswould be the videos for the songs called: When September ends by Green Day; the onlyexception by Paramore.Similarities between our music video and the music video for ‘When September Ends’Starting with the music video for when September ends. When I watched this musicvideo the first thing that seemed to be very similar to our music video was the fact that itis a narrative based music video with minimal performance in it, this is very similar toours, Furthermore similar aspects of the story line and narrative of this music video werealso very similar to our music Video. To start with the plot involved one female character
  2. 2. and one male character just like ours, the two character are close and in both videos themale character goes away for various reasons leaving the female character alone andisolated, in our video the male character disappears completely leaving the femalecharacter alone and upset, in the music video for the band Green Day the male characterleaves to go to war and the female character feels the same feeling of isolation andsadness that the female character in our music video feels and portrays. Another area thatI can draw a comparison with between our music video and that of Green Day is the MiseEn Scene, in particular the clothing used, I believe that the clothing used in both videoshas been used to show the youth of the characters and apparent carefree attitude theyhave at the beginning of both media texts. The clothing is very similar as both media textsshow the characters wearing cloths aimed at younger generations, in our music video ourfemale character is wearing casual clothing in terms of a very youthful while our malecharacter is wearing a hoodie, which particularly in England is seen as a youthful thing towear, as many youths in British youth Culture wear hoodies. Also some of the camerashots are similar in our music video as in Green days. Also there is a similarity betweenthe music videos in terms of Mise En Scene, and for me locations of some of the shotsare very similar and by this I mean there has been a mixture of inside to outside shotsused to, we did this to show the contrast between the safety of being inside when you arewith someone however the contrast how lonely it can be and almost feel enclosing whenyou are on your own.Differences between our music video and the music video for ‘When September Ends’There are however some difference to our music videos, the most notable one being thatalthough both videos have strong elements and seemed to based around narrative there isa certain amount of performance in the Green Day video as you see the band performingthe song in little snippets, this seems to be the biggest difference between our musicvideo that of a existing singed band of a similar genre. There is also the difference in thatof the clothing but I feel that is just because of the seasons on show in either video in ourthey are wearing warmer cloths such as coats and multiple layers because it is winter andin Green Days video since it is summer they are wearing much lighter clothing and veryfew layers to symbolise this, i can see this has the only difference when it comes tocostumes between the two media texts. However there are a few other differences whichcan be noted. For example there is what I see as, a major difference in the storyline. Inour music video the male character is meant to be portrayed in a mysterious way so theaudience is not meant to completely understand as to whether he is real and has just leftour female character, or if he never actually existed in the first place and was imagine byour female character to try and combat her loneliness, while the character in Green Days
  3. 3. music video is much more likely to be representing a real character. If this were the casethat these two music videos, although sharing a very similar narrative, have one majordifference in the narrative as the whole concept hinges upon whether the male characterexists or not. As if the male characters do not exist that leaves rather major connotationsfor the female characters in both music videos, so in my view the narratives are almostidentical but the major difference is the existence of the male characters in the musicvideos. One last key differences I can see between the two music videos is that there areexamples of digetic sound in ‘When September ends’ however there is no digetic soundsin our music video.; They used digetic sound with no music at one part to try and developthe story by letting you actually hear what the characters have to sayTo draw the a close to the similarities between our music video and that of Green Days iwould like to think and i believe that our media predict is very similar to theirs in manyways however as noted there are also difference but having differences in music videos iswhat makes them unique. I do feel though, that since our music videos are very similar inmany aspects that our media music video does indeed develop some already existingconventions of this particular music genre when it comes to music videos, especially interms of the storyline of the problems with male to female relationships which is anormal thing to portray in music videos of this genre.Similarities between our music video and ‘The Only exception’The similarities that I cans see between our music video and the music video for the song‘The Only Exception’ by the band Paramore are in many ways the same as the similaritiesshared with When September Ends. I believe that there are similarities with both of thestorylines and main characters; I also think there is a bit of a similarity in terms of thepace of the editing in both my music video product and . Also like Green Days musicvideo for ‘When September Ends’ and my music video for then Riot tapes there is stillthe feeling of confusion, separation and the searching for the right companionship fromanother person.When I said that the story lines were similar I meant this by that in our music video thecharacter lose each other and to a extent, but a lesser extant than in both our music videofor the Riot Tapes and the music video. The basis of the story shows the difficulties withmale and female relationships, and how it can result in heartbreak or at the very leastisolation and feelings of confusion. Yes again the clothing is casual in both our musicvideos in paramours music video they are wearing causal youth clothing like hoodies andjeans and this is the same in our music video. Both of these music videos show the femalecharacter searching for a partner in different ways, this goes with that both videos also
  4. 4. have to important characters in our music video we have one female and one malecharacter.Other aspects are also similar between the two media texts, for example, is how thenarrative is represented to the audience, by this i mean the main focus for both our musicvideo and the music video for Paramore’s song is the female character, the maincharacters are both integral parts but the important part for them is that they are not thefocus. However having said that there is a slight difference in that the female character inour music video is looking for someone that she wants/needs, this leads to confusion inour main character as well as feeling of loneliness and to a certain extent desperation,while in the Paramore music video the female character is much more in control as sheleaves the male character for a bit to try and find out if she is really meant for him andthat is when she experience her feelings of loneliness and confusion.Differences between our music video and that of the existing media text of ‘The OnlyExceptionAs mentioned briefly in the above paragraph there is a difference in the fact that thefemale character in Paramores music video advances the plot line through her actionswhich makes her very in control of the situation, and in ours our female characters actionare more of a result as to what has happened to her and she is not so much in control ofthe situation. Again there is a slight performance from he band in this music video, likegreen days, so it differs there to our but the majority of this music video for Paramore:‘The Only Exception’ is still a narrative based story line primarily in my opinion. Anotherdifference is that there is a happier theme somewhat throughout the paramore videocompared to our and there is a resolution to the story line as the female character in theirmusic video gets back together with their male character while in our the video it endswith Joe, our male character, fading away in the frame and this means that the audience isnot meant to mean what happens to our female character, but we hope that the audiencewill just come to their own conclusion about what they think happens to her, very muchleaving our music video itself without a strong feeling that the story is resolved for thetime being, which in the Paramore video you felt hat it is all tied up, with a happy ending.ConcludingIn conclusion I feel that our video differs more to the paramore video then to the greenday video. However I still feel that there are very distinct similarities that are carried outwithin all three music videos, which for me show that to an extent our music video hasportrayed and developed a few conventions which seem to be common in music videos ofa similar song genre to that of the ‘Riot Tapes: Open Eyed Dreams’. Furthermore I eventhink that our music video has challenged a few established convention and in particularthere is one that I think that it challenged outright, and that is that our music video is 100
  5. 5. % narrative. Although the other music videos I have included in this have a strongnarrative base in their music video, there is still a tinge of performance at some point ineither video. For me this seems to be a house hold convention for music videos of thisgenre of music and for me it seems that our music video somewhat unique in that respect,i am not saying that ours in the only 100 % narrative based video, nor am i saying that itis a good idea for a music video to stand at 100 % narrative without even a tiny bit ofsinging from any of the characters, I just believe that this shows our video to challengethat convention which is evident in nearly all existing media texts of music from this sortof genre (Rock/ alternative).Comparison of my Digipak with a existing productThe Digipak that I made was very simplistic in design and I would put this down to mylack of knowledge when it comes to using Photoshop I did struggle with creating it and ifeel may have had trouble at getting it across to the right audience and demographic so ifell I may have slightly missed the look I was going for. However I did find anotheralbum cover that was similar to album digipack cover that i found, still as this albumcover will show, as it is from a slightly different genre of music.Here is my digipak for ‘The Riot Tapes, and on the right is the other album cover that iam going to be comparing mine to.It is important to note the first key difference that I have designed a whole digipack and itis split into four scares, focusing only on the bottom half in this comparison as the albumcover that it is being compared to is a example of just a front cover. It was one of the onlyalbum covers that i could gind that had a similar front cover and by that i mean with aalmot plain front coer with just the name of the artist and the name of the album.
  6. 6. There are only a few similarities really that I can see between my digipak cover and thecover for David Gergen’s album cover. The most notable is that they are both rathersimplistic designs and the key element of the cover is the font on he front. Furthermore apicture is also key part of both covers, however the picture for my digipak is actually onthe back and it is of a open eye is actually on the back cover, however apart from thosethings there is not much going on either cover although i have a slight texture on mine,which may not be visible because of the small picture in this document, that is the onlything that is really going on apart from the font and picture at the back, making mine afairly boring piece, this was not a deliberate effect but i feel it was done to m lack ofexperience on Photoshop, especially early on, that has managed to make this ratherunconvincing digipak. With that said i still feel that there are parts of my digipak that gowith the music genre it is target at, by this i mean it is different in the fact that it deos notactually have a picture of the band or any piece of outrageous artwork which are thenorms, but is not the whole poi of alternative music, that it is meant to be that differentfrom the normal and will stand out from everything else from being different.Therefore i feel that my digipak stands out from the rest of the digipaks around it becauseof its different designs, so it has challenged conventions of real media texts, which hasthe adverse effect of making it stand develop and stand in with some the conventions ofmedia texts from alternative music with being different. So this for me leaves it being inthe rather odd situation of being so different it fits in, both slightly challengingconventions of real media texts for album covers while standing in and developingalready though up conventions like being different from the crowd around you.Comparison of my magazine advertisement with that of an existing advertisement The magazine advertisement that I made is pictured on
  7. 7. the left, while the picture on the right is the existing text that i am comparing it to, it isadvertising the band called Stone Sour with their album ‘Audio Secrecy’.I feel that for this task my Photoshop ability improved and I hope that my media text onthe left shows this, I feel it is an improvement from the digipak I made.First I can see similarities in a few key areas between my media text and that of theexisting media text. For starters both of the magazine advertisements show the releasedate for the media product which is one of the most important parts of a magazineadvertisement, because if the audience do not know what date the album is released howwill they know when to get it, do they just guess that it has already been released?However on my advertisement I have simply put the release date as I thought just numberhad more impact and stood out more, while on the existing media text the release date isin words apart from ont he end where the day is a number.Since it is of a similar genre i am please that the two colour schemes are somewhatsimilar, this is the black and white being most prominent in both pieces of work, i felt thatthese colours were symbolic of the more alternative genre of music, this was donethrough research so this existing media text further develops my idea of this, backs upand justifies my rather darker choices in colours. The layout is also in a similar sort of estup, because in both texts the band name on each magazine advertisement is at the top on,while the release date is towards to bottom of the advertisement, and these two havesandwiched the name of the album or single that is being released.However there are also some key differences. One of these being that, there is a picture ofthe band that the advert is representing on my magazine advertisement, while on theexisting media text representing Stone Sours work there is album artwork on the front.This possibly shows that my work challenges existing media texts of band from a similargenre as I have decided not to link the magazine add too much to my digipak, this is so itwon’t get boring i feel it important to keep things different so people can tell thedifference between the magazine add and the actually digipak at the very first glance, andwith their being a picture of the band on the add i feel this is a good way of introducingthe band.Furthermore on my magazine add there is writing attempting to promote the Riot Tapes,this also challenges the existing media text there is no such writing, however this mayjust be a result that the band on the existing media text are a household name and did notneed to be introduced unlike the Riot Tapes, who are a new band without a major recordlabel yet.In conclusion although my media text does develop and portray existing conventions ofmagazine advertisement I like to also think that like my digipak cover that it challengesto regular convention in a good way. As said though, it does fill the most important
  8. 8. criteria of the magazine advert as it states the three important things: the band’s name, thename of the released single or album and finally the release date of the product. Thereforeoverall my media text on the whole supports and develops existing media conventions ofwhat magazine a advertisement is, shown y some of the similarities between my advertfor ‘The Riot Tapes’ and the existing text for ‘Stone Sour’.

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