"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011

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"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011

  1. 1. Social shopping beyond group buying to delighting and incentivizing© 2010 AKQA Inc. Confidential & Proprietary 1
  2. 2. Creative Director Head of User Experience, AKQA @Lynn_Teo© 2010 AKQA Inc. Confidential & Proprietary 2
  3. 3. © 2010 AKQA Inc. Confidential & Proprietary 3
  4. 4. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 4
  5. 5. Stop.© 2010 AKQA Inc. Confidential & Proprietary 6
  6. 6. Stop. Look.© 2010 AKQA Inc. Confidential & Proprietary 6
  7. 7. Stop. Look. Listen.© 2010 AKQA Inc. Confidential & Proprietary 6
  8. 8. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 7
  9. 9. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 8
  10. 10. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 9
  11. 11. Social Shopping 10
  12. 12. Social Commerce Media©2011 AKQA - Con dential and proprietary. All rights reserved.
  13. 13. Social Commerce Media©2011 AKQA - Con dential and proprietary. All rights reserved.
  14. 14. Bring shopping where people connect ©2010 AKQA - Con dential and proprietary. All rights reserved.
  15. 15. Bring connection where people shop©2010 AKQA - Con dential and proprietary. All rights reserved.
  16. 16. Social Shopping©2011 AKQA - Con dential and proprietary. All rights reserved.
  17. 17. Listen.© 2010 AKQA Inc. Confidential & Proprietary 15
  18. 18. © 2010 AKQA Inc. Confidential & Proprietary 2
  19. 19. Use interviews or eldwork to uncover what consumer behaviors are inherent in shopping© 2010 AKQA Inc. Confidential & Proprietary 3
  20. 20. fun© 2010 AKQA Inc. Confidential & Proprietary 18
  21. 21. prolong the fun© 2010 AKQA Inc. Confidential & Proprietary 18
  22. 22. 19
  23. 23. 20
  24. 24. sense of belonging© 2010 AKQA Inc. Confidential & Proprietary 21
  25. 25. nd others with same style© 2010 AKQA Inc. Confidential & Proprietary 21
  26. 26. 22
  27. 27. 23
  28. 28. stress-reliever© 2010 AKQA Inc. Confidential & Proprietary 24
  29. 29. watch, then buy© 2010 AKQA Inc. Confidential & Proprietary 24
  30. 30. 25
  31. 31. 26
  32. 32. 27
  33. 33. re ection of self© 2010 AKQA Inc. Confidential & Proprietary 28
  34. 34. personalize and post© 2010 AKQA Inc. Confidential & Proprietary 28
  35. 35. 29
  36. 36. 30
  37. 37. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 31
  38. 38. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 32
  39. 39. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 33
  40. 40. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 34
  41. 41. ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 35
  42. 42. Stop. Look. Listen.© 2010 AKQA Inc. Confidential & Proprietary 36
  43. 43. Stop. Look. Listen. ink.©2010 AKQA - Con dential and proprietary. All rights reserved.
  44. 44. Content generation© 2010 AKQA Inc. Confidential & Proprietary 38
  45. 45. Quality recommendations© 2010 AKQA Inc. Confidential & Proprietary 39
  46. 46. Incentives© 2010 AKQA Inc. Confidential & Proprietary 40
  47. 47. 41
  48. 48. 42
  49. 49. 43
  50. 50. New business models emerge?© 2010 AKQA Inc. Confidential & Proprietary 44
  51. 51. Social shopping is here to stay© 2010 AKQA Inc. Confidential & Proprietary 45
  52. 52. Delightful experiences© 2010 AKQA Inc. Confidential & Proprietary 46
  53. 53. Delightful experiences© 2010 AKQA Inc. Confidential & Proprietary 47
  54. 54. Quality, trustworthy information© 2010 AKQA Inc. Confidential & Proprietary 48
  55. 55. ank You©2010 AKQA - Con dential and proprietary. All rights reserved.

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