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"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011
 

"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011

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    "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011 "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011 Presentation Transcript

    • Social shopping beyond group buying to delighting and incentivizing© 2010 AKQA Inc. Confidential & Proprietary 1
    • Creative Director Head of User Experience, AKQA @Lynn_Teo© 2010 AKQA Inc. Confidential & Proprietary 2
    • © 2010 AKQA Inc. Confidential & Proprietary 3
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 4
    • Stop.© 2010 AKQA Inc. Confidential & Proprietary 6
    • Stop. Look.© 2010 AKQA Inc. Confidential & Proprietary 6
    • Stop. Look. Listen.© 2010 AKQA Inc. Confidential & Proprietary 6
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 7
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 8
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 9
    • Social Shopping 10
    • Social Commerce Media©2011 AKQA - Con dential and proprietary. All rights reserved.
    • Social Commerce Media©2011 AKQA - Con dential and proprietary. All rights reserved.
    • Bring shopping where people connect ©2010 AKQA - Con dential and proprietary. All rights reserved.
    • Bring connection where people shop©2010 AKQA - Con dential and proprietary. All rights reserved.
    • Social Shopping©2011 AKQA - Con dential and proprietary. All rights reserved.
    • Listen.© 2010 AKQA Inc. Confidential & Proprietary 15
    • © 2010 AKQA Inc. Confidential & Proprietary 2
    • Use interviews or eldwork to uncover what consumer behaviors are inherent in shopping© 2010 AKQA Inc. Confidential & Proprietary 3
    • fun© 2010 AKQA Inc. Confidential & Proprietary 18
    • prolong the fun© 2010 AKQA Inc. Confidential & Proprietary 18
    • 19
    • 20
    • sense of belonging© 2010 AKQA Inc. Confidential & Proprietary 21
    • nd others with same style© 2010 AKQA Inc. Confidential & Proprietary 21
    • 22
    • 23
    • stress-reliever© 2010 AKQA Inc. Confidential & Proprietary 24
    • watch, then buy© 2010 AKQA Inc. Confidential & Proprietary 24
    • 25
    • 26
    • 27
    • re ection of self© 2010 AKQA Inc. Confidential & Proprietary 28
    • personalize and post© 2010 AKQA Inc. Confidential & Proprietary 28
    • 29
    • 30
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 31
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 32
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 33
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 34
    • ©2010 AKQA - Con dential and proprietary. All rights reserved.© 2010 AKQA Inc. Confidential & Proprietary 35
    • Stop. Look. Listen.© 2010 AKQA Inc. Confidential & Proprietary 36
    • Stop. Look. Listen. ink.©2010 AKQA - Con dential and proprietary. All rights reserved.
    • Content generation© 2010 AKQA Inc. Confidential & Proprietary 38
    • Quality recommendations© 2010 AKQA Inc. Confidential & Proprietary 39
    • Incentives© 2010 AKQA Inc. Confidential & Proprietary 40
    • 41
    • 42
    • 43
    • New business models emerge?© 2010 AKQA Inc. Confidential & Proprietary 44
    • Social shopping is here to stay© 2010 AKQA Inc. Confidential & Proprietary 45
    • Delightful experiences© 2010 AKQA Inc. Confidential & Proprietary 46
    • Delightful experiences© 2010 AKQA Inc. Confidential & Proprietary 47
    • Quality, trustworthy information© 2010 AKQA Inc. Confidential & Proprietary 48
    • ank You©2010 AKQA - Con dential and proprietary. All rights reserved.