Mobile Apps And Your Business

Mobile Apps and Your Business Scott Falbo [email_address]

What Are Mobile Apps?
Applications that run on Smartphones or other mobile devices
Utilities, entertainment, games, social, etc
Usually connected to the internet

Examples - iJuror

Examples - Shazam

Examples - Medscape

Why Are Apps Popular Now?
Consistent Platforms
Distribution Model
Low Barrier to Entry

Revenue Stream – Direct Sales

Revenue Stream – Advertising

Drive Sales for Other Products

Customer Experience

Enterprise Tools

What Does My Business Need to do to Start Releasing Apps?
A good idea
Join the Apple iOS Developer Program
Standard - $99
Commercial distribution
70% of revenue
Apple takes care of all payment processing, returns, etc
Requires app review and approval from Apple
Enterprise - $299
In House distribution
No access to iTunes
Create the App!

App Idea to App Store
Document Your Idea
Sketch Your App
Contact an App Developer
Refine Your Idea
Receive an Estimate from the App Developer
Develop the App
Release the App!

Getting Your App Noticed
Quality Product
Well Designed Icon
Social Network Integration
Targeted Marketing
Free App Codes
App Updates

App Store Ecosystem
Over 50 Million iPhones Sold
Over 35 Million iPod Touches Sold
Over 8 Million iPads Sold
Nearly 300,000 Apps Available

iPhone Demographics

Number of Apps and Downloads

Future for Apps
Mac Computer App Store
Apple TV Apps
iPhone on Verizon
‘Next Big Thing’?

Resources
Rehab Care Case Study
http://www.apple.com/iphone/business/profiles/rehabcare/
Standard iOS Developer Program
http://developer.apple.com/programs/ios/
Enterprise iOS Developer Program
http://developer.apple.com/programs/ios/enterprise/
Front9 Technologies
http://www.front9technologies.com

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Mobile Apps And Your Business

by front9tech on Feb 23, 2011

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