Mobile Apps And Your Business
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Mobile Apps And Your Business

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How mobile apps can be used to benefit your business

How mobile apps can be used to benefit your business

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Mobile Apps And Your Business Mobile Apps And Your Business Presentation Transcript

  • Mobile Apps and Your Business Scott Falbo [email_address]
  • What Are Mobile Apps?
    • Applications that run on Smartphones or other mobile devices
    • Utilities, entertainment, games, social, etc
    • Usually connected to the internet
  • Examples - iJuror
  • Examples - Shazam
  • Examples - Medscape
  • Why Are Apps Popular Now?
    • Consistent Platforms
    • Distribution Model
    • Low Barrier to Entry
  • Revenue Stream – Direct Sales
  • Revenue Stream – Advertising
  • Drive Sales for Other Products
  • Customer Experience
  • Enterprise Tools
  • What Does My Business Need to do to Start Releasing Apps?
    • A good idea
    • Join the Apple iOS Developer Program
      • Standard - $99
        • Commercial distribution
        • 70% of revenue
        • Apple takes care of all payment processing, returns, etc
        • Requires app review and approval from Apple
      • Enterprise - $299
        • In House distribution
        • No access to iTunes
    • Create the App!
  • App Idea to App Store
    • Document Your Idea
    • Sketch Your App
    • Contact an App Developer
    • Refine Your Idea
    • Receive an Estimate from the App Developer
    • Develop the App
    • Release the App!
  • Getting Your App Noticed
    • Quality Product
    • Well Designed Icon
    • Social Network Integration
    • Targeted Marketing
    • Free App Codes
    • App Updates
  • App Store Ecosystem
    • Over 50 Million iPhones Sold
    • Over 35 Million iPod Touches Sold
    • Over 8 Million iPads Sold
    • Nearly 300,000 Apps Available
  • iPhone Demographics
  • iPhone Demographics
  • iPhone Demographics
  • iPhone Demographics
  • Number of Apps and Downloads
  • Future for Apps
    • Mac Computer App Store
    • Apple TV Apps
    • iPhone on Verizon
    • ‘Next Big Thing’?
  • Resources
    • Rehab Care Case Study
      • http://www.apple.com/iphone/business/profiles/rehabcare/
    • Standard iOS Developer Program
      • http://developer.apple.com/programs/ios/
    • Enterprise iOS Developer Program
      • http://developer.apple.com/programs/ios/enterprise/
    • Front9 Technologies
      • http://www.front9technologies.com