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Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
Mobile Apps And Your Business
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Mobile Apps And Your Business

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How mobile apps can be used to benefit your business

How mobile apps can be used to benefit your business

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  • 1. Mobile Apps and Your Business Scott Falbo [email_address]
  • 2. What Are Mobile Apps?
    • Applications that run on Smartphones or other mobile devices
    • Utilities, entertainment, games, social, etc
    • Usually connected to the internet
  • 3. Examples - iJuror
  • 4. Examples - Shazam
  • 5. Examples - Medscape
  • 6. Why Are Apps Popular Now?
    • Consistent Platforms
    • Distribution Model
    • Low Barrier to Entry
  • 7. Revenue Stream – Direct Sales
  • 8. Revenue Stream – Advertising
  • 9. Drive Sales for Other Products
  • 10. Customer Experience
  • 11. Enterprise Tools
  • 12. What Does My Business Need to do to Start Releasing Apps?
    • A good idea
    • Join the Apple iOS Developer Program
      • Standard - $99
        • Commercial distribution
        • 70% of revenue
        • Apple takes care of all payment processing, returns, etc
        • Requires app review and approval from Apple
      • Enterprise - $299
        • In House distribution
        • No access to iTunes
    • Create the App!
  • 13. App Idea to App Store
    • Document Your Idea
    • Sketch Your App
    • Contact an App Developer
    • Refine Your Idea
    • Receive an Estimate from the App Developer
    • Develop the App
    • Release the App!
  • 14. Getting Your App Noticed
    • Quality Product
    • Well Designed Icon
    • Social Network Integration
    • Targeted Marketing
    • Free App Codes
    • App Updates
  • 15. App Store Ecosystem
    • Over 50 Million iPhones Sold
    • Over 35 Million iPod Touches Sold
    • Over 8 Million iPads Sold
    • Nearly 300,000 Apps Available
  • 16. iPhone Demographics
  • 17. iPhone Demographics
  • 18. iPhone Demographics
  • 19. iPhone Demographics
  • 20. Number of Apps and Downloads
  • 21. Future for Apps
    • Mac Computer App Store
    • Apple TV Apps
    • iPhone on Verizon
    • ‘Next Big Thing’?
  • 22. Resources
    • Rehab Care Case Study
      • http://www.apple.com/iphone/business/profiles/rehabcare/
    • Standard iOS Developer Program
      • http://developer.apple.com/programs/ios/
    • Enterprise iOS Developer Program
      • http://developer.apple.com/programs/ios/enterprise/
    • Front9 Technologies
      • http://www.front9technologies.com

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