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Are Web Apps the future for Mobile?
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Are Web Apps the future for Mobile?

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How choosing a development platform (web, native, hybrid) influences User Experience and business.

How choosing a development platform (web, native, hybrid) influences User Experience and business.

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Are Web Apps the future for Mobile? Are Web Apps the future for Mobile? Presentation Transcript

  • HELLO
  • OFERHOLTMZANUX TeamLeader
  • AREWEB APPS
  • responsive web dephonegapadaptiveweb appsHTML5nativeresponsiveweb designphonegapadaptiveweb appsdiscoverabilityUXHTML5nativehybrid appshybrid appshybrid apps
  • USEREXPERIENCEDEVELOPMENTPLATFORM-vs-
  • HISTORY101
  • 60s-70sTERMINALSMAINFRAMES
  • 80s-90sPCSOFTWARE
  • 90sWWWHTML DOCS
  • 90-00sDESKTOPWEBAPPS
  • 90sFIRST NATIVEMOBILE APPS
  • 00sMOBILEWEB
  • 2008APPSTORE
  • over1.5B Native apps40B downloadsin 2012
  • "The web isalready dead"Chris AndersonWired Magazine
  • 2010s+PHONES+BROWSERS+AJAX+HTML5+JS
  • 2010sWEBAPPSRETURN!
  • 2010sWEBAPPSRETURN!...but why?
  • THEUSERS
  • WE LIVE IN AMULTISCREENWORLD
  • 25%of webusersaremobileonly
  • HOW CAN WESERVE THEUSERS ON ALLPLATFORMS?
  • NATIVE APPS?MOBILE WEB APP / ADAPTIVE?RESPONSIVE WEB?HYBRID?ALL OF THE ABOVE?
  • 44%BOTH35%NATIVE22%WEBTopServiceProviders
  • WHY IS ITIMPORTANT?
  • WHY IS ITIMPORTANT?1. MONEY2. EXPERIENCE3. ENGAGEMENT
  • LET THEBATTLEBEGIN!
  • CROSS PLATFORMWeb Apps:+ Low cost+ No manual updates+ Growing no. of platforms
  • CROSS PLATFORMWeb Apps:+ Low cost+ No manual updates+ Growing no. of platformsBUT,ONE SIZE DOESNT FIT ALL
  • ONE EXPERIENCE- Good or bad?
  • ONE EXPERIENCE- Good or bad?
  • ONE EXPERIENCE- Good or bad?+ Web HTML5 Native controls
  • PERFORMANCE- Are web apps slower?
  • PERFORMANCE"Betting Completlyon HTML5 is oneof the, if not THEbiggest strategicmistake weve made"Zuckerberg, 11.9.2012,TechCrunch Disrupt
  • PERFORMANCE"Its not that HTML5 is bad,in the long term Im reallyexcited about it .... morepeople are using mobileweb FB than iOS andAndroid all together"Zuckerberg, 11.9.2012,TechCrunch Disrupt
  • OFFLINE+ Depends if the datais anyway on the web+HTML5 offers someoffline abilities
  • DEVICE FEATURES+ GeoLocation, Accelerometer,Compass- Contacts List, Camera, Light
  • DEVICE FEATURES+ GeoLocation, Accelerometer,Compass- Contacts List, Camera, Light
  • GRAPHICS & SOUND- 3D is coming soon to the web,BUT NOT YET
  • AVAILABILITY- The homescreen icon[web apps require manual bookmarking]- Meaning:More sessionson native apps
  • BACKGROUNDPROCESS- NO PUSH NOTIFICATIONS
  • DISTRIBUTION- Over 500 million activeaccounts on the AppStore:- Billing, but -30%- Discoverability+ No Dependence & Approval+ Updated automatically
  • MONETIZATION- Higher CTR% for ads onnative apps
  • SECURITY- Users feel saferin a native app,FOR NO REAL REASON
  • WEBNewsContentRetailSubscriptionMediaNATIVEGamesSocialTech.SoundTravelFinance
  • WEB APPResponsiveor Adaptive?
  • Adaptive:The server indetifies the device and sendsa different code, including content, displayand behaviourResponsive:The browser gets [all] the code,and shows it as defined for the device
  • If there is a differentuse case or contenton mobile, go forADAPTIVE
  • If there is a differentuse case or contenton mobile, go forADAPTIVE... or combine!
  • 25%of webusersaremobileonly
  • Dont remove content,PRIORITIZE
  • PHONEGAPEAT THE CAKEAND LEAVE ITWHOLE
  • Experts predict:By 2015, 80% ofnative apps will behybrid or mobileweb oriented
  • so,AREWEB APPS
  • THANKS& GOODBYE!Ofer HoltzmanUX TeamLeader