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HELLO
OFERHOLTMZANUX TeamLeader
AREWEB APPS
responsive web dephonegapadaptiveweb appsHTML5nativeresponsiveweb designphonegapadaptiveweb appsdiscoverabilityUXHTML5nati...
USEREXPERIENCEDEVELOPMENTPLATFORM-vs-
HISTORY101
60s-70sTERMINALSMAINFRAMES
80s-90sPCSOFTWARE
90sWWWHTML DOCS
90-00sDESKTOPWEBAPPS
90sFIRST NATIVEMOBILE APPS
00sMOBILEWEB
2008APPSTORE
over1.5B Native apps40B downloadsin 2012
"The web isalready dead"Chris AndersonWired Magazine
2010s+PHONES+BROWSERS+AJAX+HTML5+JS
2010sWEBAPPSRETURN!
2010sWEBAPPSRETURN!...but why?
THEUSERS
WE LIVE IN AMULTISCREENWORLD
25%of webusersaremobileonly
HOW CAN WESERVE THEUSERS ON ALLPLATFORMS?
NATIVE APPS?MOBILE WEB APP / ADAPTIVE?RESPONSIVE WEB?HYBRID?ALL OF THE ABOVE?
44%BOTH35%NATIVE22%WEBTopServiceProviders
WHY IS ITIMPORTANT?
WHY IS ITIMPORTANT?1. MONEY2. EXPERIENCE3. ENGAGEMENT
LET THEBATTLEBEGIN!
CROSS PLATFORMWeb Apps:+ Low cost+ No manual updates+ Growing no. of platforms
CROSS PLATFORMWeb Apps:+ Low cost+ No manual updates+ Growing no. of platformsBUT,ONE SIZE DOESNT FIT ALL
ONE EXPERIENCE- Good or bad?
ONE EXPERIENCE- Good or bad?
ONE EXPERIENCE- Good or bad?+ Web HTML5 Native controls
PERFORMANCE- Are web apps slower?
PERFORMANCE"Betting Completlyon HTML5 is oneof the, if not THEbiggest strategicmistake weve made"Zuckerberg, 11.9.2012,Tec...
PERFORMANCE"Its not that HTML5 is bad,in the long term Im reallyexcited about it .... morepeople are using mobileweb FB th...
OFFLINE+ Depends if the datais anyway on the web+HTML5 offers someoffline abilities
DEVICE FEATURES+ GeoLocation, Accelerometer,Compass- Contacts List, Camera, Light
DEVICE FEATURES+ GeoLocation, Accelerometer,Compass- Contacts List, Camera, Light
GRAPHICS & SOUND- 3D is coming soon to the web,BUT NOT YET
AVAILABILITY- The homescreen icon[web apps require manual bookmarking]- Meaning:More sessionson native apps
BACKGROUNDPROCESS- NO PUSH NOTIFICATIONS
DISTRIBUTION- Over 500 million activeaccounts on the AppStore:- Billing, but -30%- Discoverability+ No Dependence & Approv...
MONETIZATION- Higher CTR% for ads onnative apps
SECURITY- Users feel saferin a native app,FOR NO REAL REASON
WEBNewsContentRetailSubscriptionMediaNATIVEGamesSocialTech.SoundTravelFinance
WEB APPResponsiveor Adaptive?
Adaptive:The server indetifies the device and sendsa different code, including content, displayand behaviourResponsive:The...
If there is a differentuse case or contenton mobile, go forADAPTIVE
If there is a differentuse case or contenton mobile, go forADAPTIVE... or combine!
25%of webusersaremobileonly
Dont remove content,PRIORITIZE
PHONEGAPEAT THE CAKEAND LEAVE ITWHOLE
Experts predict:By 2015, 80% ofnative apps will behybrid or mobileweb oriented
so,AREWEB APPS
THANKS& GOODBYE!Ofer HoltzmanUX TeamLeader
Are Web Apps the future for Mobile?
Are Web Apps the future for Mobile?
Are Web Apps the future for Mobile?
Are Web Apps the future for Mobile?
Are Web Apps the future for Mobile?
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Are Web Apps the future for Mobile?

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How choosing a development platform (web, native, hybrid) influences User Experience and business.

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Transcript of "Are Web Apps the future for Mobile?"

  1. 1. HELLO
  2. 2. OFERHOLTMZANUX TeamLeader
  3. 3. AREWEB APPS
  4. 4. responsive web dephonegapadaptiveweb appsHTML5nativeresponsiveweb designphonegapadaptiveweb appsdiscoverabilityUXHTML5nativehybrid appshybrid appshybrid apps
  5. 5. USEREXPERIENCEDEVELOPMENTPLATFORM-vs-
  6. 6. HISTORY101
  7. 7. 60s-70sTERMINALSMAINFRAMES
  8. 8. 80s-90sPCSOFTWARE
  9. 9. 90sWWWHTML DOCS
  10. 10. 90-00sDESKTOPWEBAPPS
  11. 11. 90sFIRST NATIVEMOBILE APPS
  12. 12. 00sMOBILEWEB
  13. 13. 2008APPSTORE
  14. 14. over1.5B Native apps40B downloadsin 2012
  15. 15. "The web isalready dead"Chris AndersonWired Magazine
  16. 16. 2010s+PHONES+BROWSERS+AJAX+HTML5+JS
  17. 17. 2010sWEBAPPSRETURN!
  18. 18. 2010sWEBAPPSRETURN!...but why?
  19. 19. THEUSERS
  20. 20. WE LIVE IN AMULTISCREENWORLD
  21. 21. 25%of webusersaremobileonly
  22. 22. HOW CAN WESERVE THEUSERS ON ALLPLATFORMS?
  23. 23. NATIVE APPS?MOBILE WEB APP / ADAPTIVE?RESPONSIVE WEB?HYBRID?ALL OF THE ABOVE?
  24. 24. 44%BOTH35%NATIVE22%WEBTopServiceProviders
  25. 25. WHY IS ITIMPORTANT?
  26. 26. WHY IS ITIMPORTANT?1. MONEY2. EXPERIENCE3. ENGAGEMENT
  27. 27. LET THEBATTLEBEGIN!
  28. 28. CROSS PLATFORMWeb Apps:+ Low cost+ No manual updates+ Growing no. of platforms
  29. 29. CROSS PLATFORMWeb Apps:+ Low cost+ No manual updates+ Growing no. of platformsBUT,ONE SIZE DOESNT FIT ALL
  30. 30. ONE EXPERIENCE- Good or bad?
  31. 31. ONE EXPERIENCE- Good or bad?
  32. 32. ONE EXPERIENCE- Good or bad?+ Web HTML5 Native controls
  33. 33. PERFORMANCE- Are web apps slower?
  34. 34. PERFORMANCE"Betting Completlyon HTML5 is oneof the, if not THEbiggest strategicmistake weve made"Zuckerberg, 11.9.2012,TechCrunch Disrupt
  35. 35. PERFORMANCE"Its not that HTML5 is bad,in the long term Im reallyexcited about it .... morepeople are using mobileweb FB than iOS andAndroid all together"Zuckerberg, 11.9.2012,TechCrunch Disrupt
  36. 36. OFFLINE+ Depends if the datais anyway on the web+HTML5 offers someoffline abilities
  37. 37. DEVICE FEATURES+ GeoLocation, Accelerometer,Compass- Contacts List, Camera, Light
  38. 38. DEVICE FEATURES+ GeoLocation, Accelerometer,Compass- Contacts List, Camera, Light
  39. 39. GRAPHICS & SOUND- 3D is coming soon to the web,BUT NOT YET
  40. 40. AVAILABILITY- The homescreen icon[web apps require manual bookmarking]- Meaning:More sessionson native apps
  41. 41. BACKGROUNDPROCESS- NO PUSH NOTIFICATIONS
  42. 42. DISTRIBUTION- Over 500 million activeaccounts on the AppStore:- Billing, but -30%- Discoverability+ No Dependence & Approval+ Updated automatically
  43. 43. MONETIZATION- Higher CTR% for ads onnative apps
  44. 44. SECURITY- Users feel saferin a native app,FOR NO REAL REASON
  45. 45. WEBNewsContentRetailSubscriptionMediaNATIVEGamesSocialTech.SoundTravelFinance
  46. 46. WEB APPResponsiveor Adaptive?
  47. 47. Adaptive:The server indetifies the device and sendsa different code, including content, displayand behaviourResponsive:The browser gets [all] the code,and shows it as defined for the device
  48. 48. If there is a differentuse case or contenton mobile, go forADAPTIVE
  49. 49. If there is a differentuse case or contenton mobile, go forADAPTIVE... or combine!
  50. 50. 25%of webusersaremobileonly
  51. 51. Dont remove content,PRIORITIZE
  52. 52. PHONEGAPEAT THE CAKEAND LEAVE ITWHOLE
  53. 53. Experts predict:By 2015, 80% ofnative apps will behybrid or mobileweb oriented
  54. 54. so,AREWEB APPS
  55. 55. THANKS& GOODBYE!Ofer HoltzmanUX TeamLeader

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