Chapter 2

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Chapter 2

  1. 1.  Creates favorable impression Appeals to the reader’s point of view Correct in every detail Courteous, friendly and sincere Promotes goodwill Coherent and well-paragraphed Employs highly the business jargon
  2. 2.  Be always dignified, respectful and gracious. Never purposely hurt anyone’s feeling. Never become so imbued with your own position or company’s name that your letter sound pompous or dictatorial.  Keep your letter as short as possible without appearing curt and refrain from using terms that your reader may not understand.  Admit mistakes willingly. Always endeavor to realize that a person’s ideas, feelings and problems, no matter how trivial, inconsiderate or unfair they may be, are important to him and should be considered.
  3. 3.  Never lose your temper, become impatient or irritable, or get into arguments.  Resist the temptation to flaunt your company’s rules and policies at your reader. Do not attempt to prove the recipient as thoughtless, careless, or wrong. Never write hasty, ill-advised note until you have time to cool off, or carefully study the situation.  Never resort to name-calling even by interference. Never, “talk down to”, or to your recipient.  Try your best to create goodwill for your company with every letter you write.
  4. 4.  FORM ◦ consists of physical makeup of the letter SUBSTANCE ◦ involves the message of the letter The format of the letter is responsible in creating the “first impression” which is important to the business letter since this has to create a favorable impression of its purpose is to be fulfilled.
  5. 5.  Clearness Conciseness Concreteness Completeness Correctness Consideration Courtesy
  6. 6. BASIC PARTS: OPTIONAL PARTS: Heading or Letterhead  Attention Line Dateline  Subject Line Inside Address  Enclosure Notation Salutation  CC Notation Body  BCC Notation Complimentary Close  Postscripts Signature  Mailing Notation Reference Initials

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