Groupon: 1,000 Contracts a Day on Adobe EchoSign


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How Groupon creates, signs, and manages over 1,000 contracts a day using Adobe EchoSign.

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  • Performance Since Launch (November 2008)Customers and Reach Over 33 million active customers as of December 31, 2011 (Active defined as someone who purchased a Groupon in the last twelve months) 48 countries worldwide190+ categories of goods and services11,471 Groupon employees worldwide Small Business SuccessEmphasis on local businesses; all types of products and services have been sold on Groupon, including restaurants, events, activities, services and health and beauty Win-win: Customers and businesses all enthusiastic about Groupon
  • Finding an agreement was hard to do, we had to rely on the Sales Rep to remember to send each contract to the email repository (won’t happen 100%)We leverage Conga + Echosign to generate our contracts, this lowers the adoption curve and helps us get new reps ready to sell without knowing what type of contract to send.Salesforce houses all of our Data, so having contracts in there is a no-brainer.
  • We collect information right on the contract, since the contract is digital it is more than just “Sign Here”Merchants care more about getting paid correctly than a Sales Rep ever willWe use the contract to show them the information we have on file already, or collect it if we need to add it. They can add/modify the data and it updates our Salesforce records so the reps don’t have to. This prevents Errors, miskeys, or data sitting in email boxes
  • Legal: They love the contract repository, easy to search to view agreements, easy to administer to make updates. They were impressed with it!Sales: Its saves them time, not having to go back and update the information after they close a deal. It auto marks it closed won. “I can be out of the office on vacation and still close deals!”Sales Mgmt: How long does it take to get a contract back? Why are you not getting a contract back? Not selling it correctly or just “spray-and-pray”. It gives them the metrics to work with the reps that need the most help.Salesforce Team: Rollout was easy, and EchoSign technical support has always been there to help with any problem on a timely basis. Very easy to administer.
  • Groupon: 1,000 Contracts a Day on Adobe EchoSign

    1. 1. Groupon Chris Bland Finance ManagerNorth American Operations Adobe® EchoSign® | Web Contracts 2012
    2. 2. Groupon Today  Groupon is a shopping website that features a daily deal on the top goods, services and cultural events.  Groupon is a win-win for local shoppers and business owners. For the consumer, Groupon 48 brings unbeatable deals on top COUNTRIES local experiences.  For local businesses, Groupon has changed the way they market themselves and drives new customers into their establishments. Adobe® EchoSign® | Web Contracts 2012
    3. 3. How Adobe EchoSign Helps With Those Challenges Merchant Sales Experience Relationship Adobe® EchoSign® | Web Contracts 2012
    4. 4. Business Challenges Why Adobe EchoSign? When we started contracts were simply an email template with some merge fields. Contracts were forwarded to an email address @groupon for archiving. This created a lot of problems and as we grew we needed a system that could keep up. Contracts are dynamically generated for multiple products for sales. They don’t have to remember who gets what type of contract, the system auto-generates it. (Daily Deal, GrouponLive, Groupon Getaways with Expedia) + Contracts are stored directly with the opportunity, one place to look for all the information about that deal. Adobe® EchoSign® | Web Contracts 2012
    5. 5. Adobe EchoSign Can be More than a “Contract” EchoSign is turns an ordinary contract into a living, breathing document. We Simplify Data Collection for Sales How would you like to be paid?  By Check?  Where should we send your check?  Who should we write the check payable to?  By Wire?  Bank Account Details?  What is your Tax ID Number?  Collected in a secure environment By collecting this information from our Merchants at the time of the sale, we ensure accurate data in and save our Sales Team time and prevent mistakes. Adobe® EchoSign® | Web Contracts 2012
    6. 6. Rollout and Adoption What departments think of EchoSign?  Legal:  Contracts in one location, secure signatures  Sales:  Ease of use, automatic data collection, intuitive, reminder emails  Sales Team Mgmt.:  Analytics on their Team, Who needs help? Who produces?  Salesforce Team:  Easy to Administer, Clicks not code, Technical Support Adobe® EchoSign® | Web Contracts 2012
    7. 7. Adobe® EchoSign® | Web Contracts 2012