A thought on "Review" - Why people do review?

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  • 1. A thought on “Review”
  • 2. There are a lot of “review” sites on the web: ...
  • 3. Most of these review sites are very active Incredibly many people are writing product reviews
  • 4. Why people do review?
  • 5. After reading / watching several thousands of reviews, I got a thought
  • 6. Basically, many people do it as a hobby, for fun
  • 7. In the early 2000s, lots of people started blogging
  • 8. It was the beginning of Personal Publishing era
  • 9. People perceived Personal Publishing as so attractive thing
  • 10. However, most blogs became inactive within three months,
  • 11. because only fewer people could get readers
  • 12. Blog which didn’t have readers couldn’t keep them going
  • 13. Web2.0 might be a knight on white horse for them
  • 14. because web2.0 brought them readers
  • 15. within one’s circle of friends and acquaintances Facebook, etc. easy short message communication Twitter, etc. Personal Publishing question & answer Quora, etc.
  • 16. within one’s circle of friends and acquaintances Facebook, etc. easy short message communication Twitter, etc. Personal Publishing question & answer Quora, etc. share user experience Review sites
  • 17. I want someone to read my writings Reviewer
  • 18. I want to know more about this product Reviewer Consumer
  • 19. win-win situation was born I want someone to read my writings Reviewer I want to know more about this product Consumer
  • 20. Thus, “review” became a popular hobby among internet users
  • 21. That’s my theory
  • 22. Thank you for your attention
  • 23. Happy reviewers! Chikafuji Ryu http://frombayarea.com