A thought on "Review" - Why people do review?
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A thought on "Review" - Why people do review?

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A thought on "Review" - Why people do review? A thought on "Review" - Why people do review? Presentation Transcript

  • A thought on “Review”
  • There are a lot of “review” sites on the web: ...
  • Most of these review sites are very active Incredibly many people are writing product reviews
  • Why people do review?
  • After reading / watching several thousands of reviews, I got a thought
  • Basically, many people do it as a hobby, for fun
  • In the early 2000s, lots of people started blogging
  • It was the beginning of Personal Publishing era
  • People perceived Personal Publishing as so attractive thing
  • However, most blogs became inactive within three months,
  • because only fewer people could get readers
  • Blog which didn’t have readers couldn’t keep them going
  • Web2.0 might be a knight on white horse for them
  • because web2.0 brought them readers
  • within one’s circle of friends and acquaintances Facebook, etc. easy short message communication Twitter, etc. Personal Publishing question & answer Quora, etc.
  • within one’s circle of friends and acquaintances Facebook, etc. easy short message communication Twitter, etc. Personal Publishing question & answer Quora, etc. share user experience Review sites
  • I want someone to read my writings Reviewer
  • I want to know more about this product Reviewer Consumer
  • win-win situation was born I want someone to read my writings Reviewer I want to know more about this product Consumer
  • Thus, “review” became a popular hobby among internet users
  • That’s my theory
  • Thank you for your attention
  • Happy reviewers! Chikafuji Ryu http://frombayarea.com