If I had asked people what they wanted,
they would have said “faster horses”
– Henry Ford
(Ford Motor founder)
Market research is what you do
when your product isn’t any good.
– Edwin Land
(Polaroid founder)
Market research doesn’t work for new products.
– Soichiro Honda
(Honda Motors founder)
The public does not know what is possible, but we do.
– Akio Morita
(Sony co-founder)
It’s not the customer’s job to know what they want.
– Steve Jobs
(Apple co-founder)
Don’t do market research - it will either tell you
what you already know, or put you off all together.
– James Dyson
(Dyso...
A lot of times, people don’t know what they want
until you show it to them.
– Steve Jobs
(Apple co-founder)
Running a company on market research is like
driving while looking in the rear view mirror.
– Anita Roddick
(The Body Shop...
We figure out what we want. And I think we’re pretty
good at having the right discipline to think through
whether a lot of...
Carefully watch how people live, get an intuitive sense
as to what they might want and then go with it.
Don’t do market re...
Quotes about market research
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Quotes about market research

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Quotes about market research

  1. 1. If I had asked people what they wanted, they would have said “faster horses” – Henry Ford (Ford Motor founder)
  2. 2. Market research is what you do when your product isn’t any good. – Edwin Land (Polaroid founder)
  3. 3. Market research doesn’t work for new products. – Soichiro Honda (Honda Motors founder)
  4. 4. The public does not know what is possible, but we do. – Akio Morita (Sony co-founder)
  5. 5. It’s not the customer’s job to know what they want. – Steve Jobs (Apple co-founder)
  6. 6. Don’t do market research - it will either tell you what you already know, or put you off all together. – James Dyson (Dyson founder)
  7. 7. A lot of times, people don’t know what they want until you show it to them. – Steve Jobs (Apple co-founder)
  8. 8. Running a company on market research is like driving while looking in the rear view mirror. – Anita Roddick (The Body Shop, founder)
  9. 9. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. – Steve Jobs
  10. 10. Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. – Akio Morita (Sony co-founder)
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