http://www.FromBayArea.com


Version 4.1.3
First post date: Feb/23/2010
Last modified: Mar/18/2010
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    ✜


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                -3-
Q




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‘60~’80




          -5-
20


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             -6-
 Global Competition:
                the New Reality
                 (1985                    [1])

     (   )    Made ...
   Six Sigma[3]
                                          [4]

                         SCM[5]
                       ...
 For the past 25 years, we have
             ’04 2   optimized our organizations for efficiency
”Innovate America”   and ...
(*)

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                       F


(*)


(**)                       - 10 -
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F




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‘80


      vs




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20%          (*)




(*) Google         20%


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‘90




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- 17 -
2.1


1997




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 4




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2.1




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            (*)   2003
                         (
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                          ...
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      - 20 -
2.1


                                                 | Shareholders’ Meeting




        (*)                            ...
2.1




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2.1
                                                               15



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2.1




                  (CEO)




      (*)




(*)     2001              - 24 -
2.1




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               (*1)

       (*2)
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(*1)

(*2)

                   ...
2.1




CEO




            - 26 -
2.1




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                                                      CEO(         )

                 ...
2.1




         CEO

CEO Vice President




                     - 28 -
2.1
                                      (         15 )



                                 12       5           0
      ...
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      (*)




            (*)




                  - 31 -
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      …




      …




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2003


             (
58     )




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            (*)




(*)
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                                      CEO


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...
2.1




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                    (*)



                          Web

                     ...
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          IBM




      1




                - 47 -
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               Hewlett-Packard




CEO   Mark V. Hurd




                                 - 48 -
Hewlett Packard                           Joel Z. Hyatt: ‘07
                                                             ...
2.2




                               IT
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       IT         VP Engineer&CTO
...
2.2




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                       - 51 -
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      CEO




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                  pe...
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100              30
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          ...
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F




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’80




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20
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[1] “Global Competition: the New Reality”




                     (     )                [5] SCM(                        ...
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Innovate Old Company - Part I

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Innovate Old Company - Part I

  1. 1. http://www.FromBayArea.com Version 4.1.3 First post date: Feb/23/2010 Last modified: Mar/18/2010 -1-
  2. 2. F -2-
  3. 3.   ✜ ( )   -3-
  4. 4. Q -4-
  5. 5. ‘60~’80 -5-
  6. 6. 20 – F -6-
  7. 7.  Global Competition: the New Reality (1985 [1]) ( )  Made in America: Regaining the Productive Edge (1989 MIT [2]) IT -7-
  8. 8.  Six Sigma[3]  [4]  SCM[5]  User Experience[6] (*) 90 (*) GM -8-
  9. 9.  For the past 25 years, we have ’04 2 optimized our organizations for efficiency ”Innovate America” and quality. Over the next quarter century, we must optimize our entire society for innovation. http://www.publicforuminstitute.org/nde/sources /NII_Final_Report.pdf -9-
  10. 10. (*) FTA(**) F (*) (**) - 10 -
  11. 11. - 11 -
  12. 12. F - 12 -
  13. 13. ‘80 vs - 13 -
  14. 14. ‘90 20% (*) (*) Google 20% - 14 -
  15. 15. ‘90 - 15 -
  16. 16. - 16 -
  17. 17. - 17 -
  18. 18. 2.1 1997 2008 4 - 18 -
  19. 19. 2.1 (*) (*) 2003 ( ) - 19 -
  20. 20. 2.1 - 20 -
  21. 21. 2.1 | Shareholders’ Meeting (*) | Board Meeting Chairman Directors Director Vice President(VP) *Director Executive Senior | Top Management Team President & CEO Executive VP & CFO Senior VP, HR & CFO CTO & CTO VP, Engineering VP, Marketing … (*) VP: Vice President (*) - 21 -
  22. 22. 2.1 - 22 -
  23. 23. 2.1 15 HP 11 10 2 IBM 13 12 3 15 Microsoft 9 7 2 Adobe 10 7 1 GE 16 14 4 J&J 11 10 3 Lockheed Martin 13 12 2 Medtronic 11 10 2 Wal-Mart 15 13 3 CEO( ) Amazon.com 8 7 1 Walt Disney 12 10 3 Harley Davidson 12 10 2 Goldman Sachs 12 10 2 Coca-Cola 14 13 3 Tiffany 9 8 2 ‘09 12 (*) (*) Adobe 2 (2 ) - 23 -
  24. 24. 2.1 (CEO) (*) (*) 2001 - 24 -
  25. 25. 2.1 CEO (*1) (*2) (CEO) (*1) (*2) - 25 -
  26. 26. 2.1 CEO - 26 -
  27. 27. 2.1 CEO CEO( ) CFO, CIO, Vice President CEO CTO, CMO, … CEO … VP, Engineer VP, Sales VP, Marketing VP, HR CEO VP: Vice President CFO: CIO: or CTO: CMO: - 27 -
  28. 28. 2.1 CEO CEO Vice President - 28 -
  29. 29. 2.1 ( 15 ) 12 5 0 14 4 0 29 0 0 21 2 0 15 17 14 2 25 0 0 9 3 0 ( ) 14 3 0 12 0 0 & 15 3 0 9 0 0 9 4 0 NTT 13 0 0 5 4 0 18 0 0 ‘09 12 ( (*) - 29 -
  30. 30. 2.1 (*) -wikipedia - 30 -
  31. 31. 2.1 (*) (*) - 31 -
  32. 32. 2.1 … … ( ) - 32 -
  33. 33. 2.1 2003 ( 58 ) - 33 -
  34. 34. 2.1 (*) (*) - 34 -
  35. 35. 2.1 CEO COO (*) ( ) ( ) ) ) (*) ” ” - 35 -
  36. 36. 2.1 CEO COO ( ) ( ) ) ) ” ” - 36 -
  37. 37. 2.1 50% A B A 10% C 1980 - 37 -
  38. 38. 2.1 A B C 2000 - 38 -
  39. 39. 2.1 - 39 -
  40. 40. 2.1              1,113 - 40 -
  41. 41. 2.1 10 3 2 6 40 7 - 41 -
  42. 42. 2.1 ABC ABC - 42 -
  43. 43. 2.1 - 43 -
  44. 44. 2.1 - 44 -
  45. 45. 2.2 - 45 -
  46. 46. 2.2 ( ) (*) (*) Web - 46 -
  47. 47. 2.2 IBM 1 - 47 -
  48. 48. 2.2 Hewlett-Packard CEO Mark V. Hurd - 48 -
  49. 49. Hewlett Packard Joel Z. Hyatt: ‘07 Current Media CEO Marc L. Andreessen: ‘09 Netscape CTO eBay Facebook John R. Joyce: ‘07 Lawrence T. Babbio, Jr. ‘95(*) Managing Director ’75~’05 30 IBM CFO Senior VP of IBM Global Vice Chairman President Services ‘95 Compaq HP HP Robert L. Ryan: ‘04 ‘05 Medtronic CFO UnitedHealthcare Sari M. Baldauf: ‘06 General Mills ‘05 Nokia Executive VP Lucille S. Salhan: ‘97(*) NPO JHMedia CEO 90 CEO Chairman Rajiv L. Gupta: ‘09 1 Compaq 1997 ‘09 4 Rohm and Haas Company Chairman&CEO The Vanguard Group( ) and Tyco G. Kennedy Thompson: ‘02 International( Wachovia( ) Chairman ’00~’08 ) CEO John H. Hammergren: ‘05 (*) ‘02 Compaq ’02 HP ( ) McKesson HP Corporation CEO - 49 -
  50. 50. 2.2  IT 5 5 IT  IT VP Engineer&CTO  VP CEO  IT - 50 -
  51. 51. 2.2 Vice President - 51 -
  52. 52. 2.2 Vice President   - 52 -
  53. 53. 2.2 - 53 -
  54. 54. 2.2 O×!&? X%$&@! ~@&!&? 2007 9 - 54 -
  55. 55. 2.2 “As with many Japanese companies, the board didn’t represent the shareholders but rather the company’s bureaucracy. One gained a seat on the board of directors through mere length of service rather than because of any ability to conceive and carry out an effective strategy.” - Carlos Ghosn, “Shift: Inside Nissan’s Historic Revival” (*) board: bureaucracy: length of service: conceive and carry out: - 55 -
  56. 56. 2.2 - 56 -
  57. 57. 2.2 21 - 57 -
  58. 58. 2.2 CEO - 58 -
  59. 59. 2.2 CEO - 59 -
  60. 60. 2.2 80 90 - 60 -
  61. 61. 2.2 - 61 -
  62. 62. 2.3 - 62 -
  63. 63. 2.3 ( ) - 63 -
  64. 64. 2.3 A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all. (*) -Peter F. Drucker “Managing Oneself” (*) - 64 -
  65. 65. 2.3 (*) - 65 -
  66. 66. 2.3 (*) – ( (*) - 66 -
  67. 67. 2.3 – - 67 -
  68. 68. 2.3 100 30 60 - 68 -
  69. 69. 2.3 - 69 -
  70. 70. 2.3 This idea - that no step can be taken without unanimous agreement - was, in any case, largely a myth. Japan's great industrial successions had been accomplished by individuals with very strong personalities, bosses or executives who paid little heed to conventions, often ruled like autocrats, and  relished power struggles. The so-called consensus was generally nothing more than window dressing. In the automobile industry,  for instance, Taiichi Ohno, the inventor of the Toyota Production System, was thought  by many to have been a veritable tyrant. – Carlos Ghosn “Shift: Inside Nissan’s Historic Revival” unanimous: heed to conventions: rule like autocrats: relish power struggles: window dressing: veritable tyrant: - 70 -
  71. 71. 2.3  ( )  ( )  ( )   ( ) ✜  ( ) ✜  ( )  ( )  ( CEO)  ( )  ( )  ( )  ( )  ( ) ✜ 1950 : ✜ 1965 :  ( ) ✜  ( ) - 71 -
  72. 72. 2.3 (*) Wikipedia - 72 -
  73. 73. 2.3 (*) – – (*) ( ) - 73 -
  74. 74. 100% ( ) - 74 -
  75. 75. 2.4 - 75 -
  76. 76. - 76 -
  77. 77. - 77 -
  78. 78. - 78 -
  79. 79. - 79 -
  80. 80. - 80 -
  81. 81. - 81 -
  82. 82. - 82 -
  83. 83. F - 83 -
  84. 84. - 84 -
  85. 85. - 85 -
  86. 86. - 86 -
  87. 87. - 87 -
  88. 88. - 88 -
  89. 89. - 89 -
  90. 90. ’80 E. A. - 90 -
  91. 91. 20 400 - 91 -
  92. 92. - 92 -
  93. 93. - 93 -
  94. 94. [1] “Global Competition: the New Reality” ( ) [5] SCM( ) SCM [2] “Made in America: Regaining the Productive Edge” MIT SCM SCM [3] Six Sigma [6] User Experience (UX) ” ” GE UX IT web PC iPod / iPhone [4] - 94 -
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