Role of an advertising agency Understand  the Product /  Company Plan & Create  an Advertising  Campaign Maintain  a good ...
Advertising agency
New forms of advertising Product Placement
New forms of advertising Advergaming
New forms of advertising Interactive out-of-home
New forms of advertising Mobile advertising
Social Media Social media is online content created by people using highly accessible and scalable publishing technologies...
Social Media
Social Media without Ad Agency
Social Media – Jet Blue Case
Social Media – Jet Blue Case Kevin Nalts
Social Media – Jet Blue Case Justine Ezarik
 
IBM Survey – March 2009 <ul><li>“ Given the explosive growth in online and digital media formats, and the decline in tradi...
Social Media – Tasks of an agency <ul><li>Be a long-term partner   </li></ul><ul><li>Provide product feedback   </li></ul>...
The End – Thank you!
Impressum. <ul><li>Die in dieser Präsentation erarbeiteten Gedanken, Anregungen und Vorschläge in Konzept,  </li></ul><ul>...
Inholland Final Exam Presentation
Inholland Final Exam Presentation
Inholland Final Exam Presentation
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Inholland Final Exam Presentation

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Inholland Final Exam Presentation

  1. 1. An inventory of the client-agency relationship or How ‘ word of mouth‘ is threatening advertising Katharina Boden, Rotterdam, 29.06.2009
  2. 2. Role of an advertising agency Understand the Product / Company Plan & Create an Advertising Campaign Maintain a good client-agency relationship Strategize
  3. 3. Advertising agency
  4. 4. New forms of advertising Product Placement
  5. 5. New forms of advertising Advergaming
  6. 6. New forms of advertising Interactive out-of-home
  7. 7. New forms of advertising Mobile advertising
  8. 8. New forms of advertising Local advertising
  9. 9. Social Media Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
  10. 10. Social Media
  11. 11. Social Media feat Ad Agency
  12. 12. Social Media without Ad Agency
  13. 13. Social Media – Jet Blue Case
  14. 14. Social Media – Jet Blue Case Kevin Nalts
  15. 15. Social Media – Jet Blue Case Justine Ezarik
  16. 17. IBM Survey – March 2009 <ul><li>“ Given the explosive growth in online and digital media formats, and the decline in traditional advertising (such as print, TV and radio), the study suggests that companies are placing their growth strategies at risk if they cannot evolve into more of a marketing services model as they identify and adopt the next generation of digital formats.” </li></ul><ul><li>&quot;Now is the time for companies to move quickly to become more effective with their assets and build for the future.&quot; </li></ul>
  17. 18. Social Media – Tasks of an agency <ul><li>Be a long-term partner </li></ul><ul><li>Provide product feedback </li></ul><ul><li>Provide message feedback to creative </li></ul><ul><li>Achieve social media message distribution </li></ul>
  18. 19. The End – Thank you!
  19. 20. Impressum. <ul><li>Die in dieser Präsentation erarbeiteten Gedanken, Anregungen und Vorschläge in Konzept, </li></ul><ul><li>Layout und Text sind geistiges Eigentum der PUBLICIS Frankfurt GmbH und unterliegen dem </li></ul><ul><li>gesetzlichen Urheberschutzrecht. Jede Nutzung, Vervielfältigung oder Veröffentlichung, in </li></ul><ul><li>unveränderter oder abgewandelter Form, bedarf der schriftlichen Genehmigung der Publicis </li></ul><ul><li>Frankfurt GmbH. </li></ul><ul><li>PUBLICIS Frankfurt GmbH </li></ul><ul><li>Walther-von-Cronberg-Platz 6, D-60594 Frankfurt </li></ul><ul><li>Phone: +49 (0) 69 – 154 02 - 0 Fax: -200 </li></ul><ul><li>Volker Selle, CEO </li></ul><ul><li>Phone: +49 (0) 69 – 154 02 - 724 </li></ul><ul><li>Fax: +49 (0) 69 – 154 02 - 502 </li></ul><ul><li>eMail: [email_address] </li></ul>

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