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Work States - Paul Pugh, Vice President of Creative

Work States - Paul Pugh, Vice President of Creative

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  • 1. WORKSTATES
  • 2. “Man is only capable of two things,making boxes and tools to make boxes”Alan Stacell -Design / Architecture Professor
  • 3. frog is a global innovation firm We help the world’s leading companies create and bring to market meaningful products, services, and experiences. Our multidisciplinary process reveals Text valuable consumer and market insights and delivers lasting, humanizing solutions across multiple technologies, platforms, and media. 3
  • 4. Work is not a place
  • 5. Work is not a place 5
  • 6. We are all workingright now 6
  • 7. We work here 7
  • 8. and Here The laptop was the gateway drug 8
  • 9. to some really bad trips 9
  • 10. Oh and then there arethese things 10
  • 11. My guilty geekypleasure 11
  • 12. The real advance:Ear bud shotcomputers that don’tsuck 12
  • 13. Efficient PowerEar bud shot 13
  • 14. Always connected. 14
  • 15. the cloud(s) 15
  • 16. Always connected.Then there is theReverse-Don Draper-Effect. 16
  • 17. Our borders are Always connected.compromised andworlds collide.is the Don Then there Draper effect. 17
  • 18. Conversation Tennis. (asynchronous communications) 18
  • 19. But really, why do wework like this? 19
  • 20. because we have to. 20
  • 21. because we have to. andbecause we want to. 21
  • 22. How to Work
  • 23. How to Work 23
  • 24. multi-disciplinary teams 24
  • 25. but not together 25
  • 26. but “being” there 26
  • 27. Creating a sense ofplace 29
  • 28. Google Street view forthe office
  • 29. structured and unstructuredorder and chaos 31
  • 30. so what does that actually mean? 32
  • 31. discover design deliver strategy and design research then development teamfolks do their thing, defining the vision, the then the designers design it (software and hardware) builds solution, and the requirements it 33
  • 32. failure points discover design deliver strategy and design research then development teamfolks do their thing, defining the vision, the then the designers design it (software and hardware) builds solution, and the requirements it 34
  • 33. !insight design build convergence of convergence of insight with design design with development 35
  • 34. !insight design build convergence of convergence of insight with design design with development 36
  • 35. discovering what wedon’t already know 37
  • 36. frogMob 38
  • 37. frogMob 39
  • 38. hi-impact low-tech 40
  • 39. projectM 41
  • 40. craft 42
  • 41. 43
  • 42. “We consider that the architects in every profession are more estimable and know more and are wiser than the artisans, because they know the reasons of the things which are done.” 44
  • 43. craftsmanshipGM Wagoner, Henderson, and WhittakerWhittaker said, “I don’t know anythingabout cars....a business is a business.” 45
  • 44. Craftsmen 46
  • 45. the prototype 47
  • 46. explorers, scientists, artists andentertainers 48
  • 47. Introducing the next greatbusiness operating systemPowerPointOS 49
  • 48. conclusionsthoughts summarypredictions 50
  • 49. We are not going tobe working less butmight just perhapsbe happier working. 51
  • 50. Its going to bemuch less aboutwho we work forand who we workwith. 52
  • 51. Interesting is thegreat motivator andexperience nevertrumps curiosity. 53
  • 52. We are what wemake. 54