Designing for a User Hijacked World

by frog on Feb 14, 2011

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As part of Social Media Week, frog Strategist Adam Silver hosted a workshop, "Designing for a User-Hijacked World" at the NY studio. His workshop focused on how design can use social media to build mor...

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Designing for a User Hijacked World — Presentation Transcript

Designing for a user-hijacked world.

frog designSocial Media Week 2010630-7 Meet and greet (and beer and wine)7-730 Presentation730-830 Workshop

We build for the user.

And now users are building for themselves.

They know better.

Lets go back. To the Internet of yesteryear.

The 80s: a time of single rainbows.

We were pioneers.

We geeked out.

We created the first Facebook.

We made the Internet cool.

And then…

AOL

Compuserve

Prodigy

The first online ad was launched.And that day, the users slowly lost control.

The internet became business as usual.

We made a deal.Our souls in exchange for better experiences.

What we got.

They crashed and burned.

The return to the open Internet promised a new era of openness.

It wasn’t meant to be.

And then…

We smartened up.

We started building again.

We figured out how to use the Internet to fund our passions.

Connect with people on our own terms.

Read news that’s just for you.

And…
Find a taco truck.

Recover golden eggs.
Find a taco truck.

Recover golden eggs.
Take hipstery photos.
Find a taco truck.

Recover golden eggs.
Take hipstery photos.
Find a taco truck.
Live your DJ dreams.

Recover golden eggs.
Take hipstery photos.
Find a taco truck.
Live your DJ dreams.
Catch up on your RSS.

Find a taco truck.

Users are hijacking the Internet.

How can you benefit?

Ask yourself:

Can you make it more adaptable?

Can you make it more useful?

Can you make it more surprising?

Can you give it away?

Good solo.

Great together.

Hotmail: free

Dropbox: free and useful

Posterous: free, useful and adaptable.

Twitter is: free, useful, adaptable andsurprising.

How to design for a user-hijacked world?

Don’t write the story.

Set the stage.

Then, let em hijack it.

When you design it to be hackable…

It just gets better.

Users = u$age. That’s the goal.

Thanks

Next up: workshopCreate your own hackable experience

Get started:1. Look at your card, locate your number2. Locate your group (signs are on the walls)3. Grab a packet of worksheets from the front (1 per group)4. Get started! Frog moderators are floating around to helpYou have 20 minutes for the first phaseWe will find you for the next…Good luck!

Designing for a User Hijacked World

by frog on Feb 14, 2011

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Designing for a User Hijacked World — Presentation Transcript