The




                                                                         small world




Tim Leberecht / eMarketin...
1. The world is small and life is short
Small(er) world
Small(er) world
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
The Shrinking Brand - Marketing in a Small World
Upcoming SlideShare
Loading in …5
×

The Shrinking Brand - Marketing in a Small World

14,051 views
13,834 views

Published on

Products, services, and experiences are being deconstructed into easier to digest, easier to afford bits, allowing consumers to collect even more experiences in an even shorter timeframe. Shrinking attention spans have prompted the rise of what Wired Magazine calls “snack-size media,” and the hyper-personalization of online communication has led to new formats (micro-blogs, widgets, etc.) that challenge long-held marketing conventions. This presentation proposes key principles for the effective use of micro-formats.

Published in: Economy & Finance, Business
4 Comments
95 Likes
Statistics
Notes
No Downloads
Views
Total views
14,051
On SlideShare
0
From Embeds
0
Number of Embeds
469
Actions
Shares
0
Downloads
385
Comments
4
Likes
95
Embeds 0
No embeds

No notes for slide

The Shrinking Brand - Marketing in a Small World

  1. The small world Tim Leberecht / eMarketing Conference / San Francisco / April 15, 2008
  2. 1. The world is small and life is short
  3. Small(er) world
  4. Small(er) world

×