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                    <span style="font-size:14px;">The Shrinking Brand - Marketing in a Small World</span><br/>
                    From: <a href="http://www.slideshare.net/frogdesign/">frogdesign</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_358134"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/frogdesign/the-shrinking-brand-marketing-in-a-small-world-358134?type=powerpoint" title="The Shrinking Brand - Marketing in a Small World">The Shrinking Brand - Marketing in a Small World</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=theshrinkingbrandem8frogdesign-1208423091062283-9&stripped_title=the-shrinking-brand-marketing-in-a-small-world-358134" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=theshrinkingbrandem8frogdesign-1208423091062283-9&stripped_title=the-shrinking-brand-marketing-in-a-small-world-358134" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/frogdesign/the-shrinking-brand-marketing-in-a-small-world-358134?type=powerpoint" title="View The Shrinking Brand - Marketing in a Small World on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/content">content</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/user-generated">user-generated</a>)</div></div><br /><br />
                    Products, services, and experiences are being deconstructed into easier to digest, easier to afford bits, allowing consumers to collect even more experiences in an even shorter timeframe. Shrinking attention spans have prompted the rise of what Wired Magazine calls “snack-size media,” and the hyper-personalization of online communication has led to new formats (micro-blogs, widgets, etc.) that challenge long-held marketing conventions. This presentation proposes key principles for the effective use of micro-formats.<br /><br />
                    <a href="http://www.slideshare.net/frogdesign/the-shrinking-brand-marketing-in-a-small-world-358134">SlideShare Link</a>
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The Shrinking Brand - Marketing in a Small World

From frogdesign, 5 months ago

Products, services, and experiences are being deconstructed into e more

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Slideshow transcript

Slide 1: The small world Tim Leberecht / eMarketing Conference / San Francisco / April 15, 2008

Slide 2:1. The world is small and life is short

Slide 3:Small(er) world

Slide 4:Small(er) world

Slide 5:Inter-connectedness has reached unprecedented levels. We can make targeted connections within the context of our individual demographics, preferences, and consumer habits. Online social networks have ushered in a revelation of personal user data for the benefit of connecting with like-minded people. New universes of consumers, “worlds within worlds,” are the emerging realities of individualized and shrunken consumer segments based on shared preferences. The “right” products connect with the “right” consumers: Micro-markets blossom at the “long tail” of th

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