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Products, services, and experiences are being deconstructed into easier to digest, easier to afford bits, allowing consumers to collect even more experiences in an even shorter timeframe. Shrinking att...

Products, services, and experiences are being deconstructed into easier to digest, easier to afford bits, allowing consumers to collect even more experiences in an even shorter timeframe. Shrinking attention spans have prompted the rise of what Wired Magazine calls “snack-size media,” and the hyper-personalization of online communication has led to new formats (micro-blogs, widgets, etc.) that challenge long-held marketing conventions. This presentation proposes key principles for the effective use of micro-formats.

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micro-formats media economy networking internet user-generated micro social attention blogging distributed amateur brand marketing shrinking ....? frog content small brands design shriking micro-marketing world the shrinking brand - marketing in a small world branding cool nuggetization para 2.0

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