Next 2011 - The personal data economyFABIO SERGIO, MAY 2011
proof that I’ve been brainwashed.maybe.
my iPhone, Europe, circa 2010
http://petewarden.github.com/iPhoneTracker
alexlevinson.wordpress.com
Süddeutsche Zeitung, April 23 2011‘apple upsets its customers worldwide’
Business Insideroutrage at lack of outrage,and my favorite title by far...
wow, cool !and then yours truly...
TRUST
TRANSPARENCY
CONTROL
VALUE
the truth is...
“ We’re not in Kansas anymore.” Dorothy
awash in a sea of data
with so much more on the way
data trails, information shadows
www.opte.orga collision of industries and ecosystemsas their data-sets intersect
healthcare leads the charge
our data, ourselves
tackling the “P” word...
“ Had I asked people what they wanted,  they would have said faster horses.” Henry Ford
“you looked me up”reciprocity and radical transparency
what personal data cultureswill emerge in the next 10 years?
photo: Jan Chipchasereality-checking anonymityin the age of face recognition
re-thinking personal data
www.weforum.org/issues/rethinking-personal-dataNext 11 Data Love   © 2011. confidential & proprietary.   05/09/11
TRUST
the power of context
TRANSPARENCY
CONTROL
it’s your data, we can keep it safe for you,we can make it work for you...
VALUE
what kind of value?
MIT SENSEable City Lab
Stamen Design, Cabspotting
frog, World of Tweets
intangible to tangiblethe value of awareness
Patiens Like Mepersonal data, collective good
mining for meaning
fabio.sergio@frogdesign.com
The personal data economy_Fabio Sergio@next11
The personal data economy_Fabio Sergio@next11
The personal data economy_Fabio Sergio@next11
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The personal data economy_Fabio Sergio@next11

  1. 1. Next 2011 - The personal data economyFABIO SERGIO, MAY 2011
  2. 2. proof that I’ve been brainwashed.maybe.
  3. 3. my iPhone, Europe, circa 2010
  4. 4. http://petewarden.github.com/iPhoneTracker
  5. 5. alexlevinson.wordpress.com
  6. 6. Süddeutsche Zeitung, April 23 2011‘apple upsets its customers worldwide’
  7. 7. Business Insideroutrage at lack of outrage,and my favorite title by far...
  8. 8. wow, cool !and then yours truly...
  9. 9. TRUST
  10. 10. TRANSPARENCY
  11. 11. CONTROL
  12. 12. VALUE
  13. 13. the truth is...
  14. 14. “ We’re not in Kansas anymore.” Dorothy
  15. 15. awash in a sea of data
  16. 16. with so much more on the way
  17. 17. data trails, information shadows
  18. 18. www.opte.orga collision of industries and ecosystemsas their data-sets intersect
  19. 19. healthcare leads the charge
  20. 20. our data, ourselves
  21. 21. tackling the “P” word...
  22. 22. “ Had I asked people what they wanted, they would have said faster horses.” Henry Ford
  23. 23. “you looked me up”reciprocity and radical transparency
  24. 24. what personal data cultureswill emerge in the next 10 years?
  25. 25. photo: Jan Chipchasereality-checking anonymityin the age of face recognition
  26. 26. re-thinking personal data
  27. 27. www.weforum.org/issues/rethinking-personal-dataNext 11 Data Love © 2011. confidential & proprietary. 05/09/11
  28. 28. TRUST
  29. 29. the power of context
  30. 30. TRANSPARENCY
  31. 31. CONTROL
  32. 32. it’s your data, we can keep it safe for you,we can make it work for you...
  33. 33. VALUE
  34. 34. what kind of value?
  35. 35. MIT SENSEable City Lab
  36. 36. Stamen Design, Cabspotting
  37. 37. frog, World of Tweets
  38. 38. intangible to tangiblethe value of awareness
  39. 39. Patiens Like Mepersonal data, collective good
  40. 40. mining for meaning
  41. 41. fabio.sergio@frogdesign.com

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