The personal data economy_Fabio Sergio@next11

Next 2011 - The personal data economyFABIO SERGIO, MAY 2011

proof that I’ve been brainwashed.maybe.

my iPhone, Europe, circa 2010

http://petewarden.github.com/iPhoneTracker

alexlevinson.wordpress.com

Süddeutsche Zeitung, April 23 2011‘apple upsets its customers worldwide’

Business Insideroutrage at lack of outrage,and my favorite title by far...

wow, cool !and then yours truly...

TRANSPARENCY

CONTROL

the truth is...

“ We’re not in Kansas anymore.” Dorothy

awash in a sea of data

with so much more on the way

data trails, information shadows

www.opte.orga collision of industries and ecosystemsas their data-sets intersect

healthcare leads the charge

our data, ourselves

tackling the “P” word...

“ Had I asked people what they wanted, they would have said faster horses.” Henry Ford

“you looked me up”reciprocity and radical transparency

what personal data cultureswill emerge in the next 10 years?

photo: Jan Chipchasereality-checking anonymityin the age of face recognition

re-thinking personal data

the power of context

TRANSPARENCY

CONTROL

it’s your data, we can keep it safe for you,we can make it work for you...

what kind of value?

MIT SENSEable City Lab

Stamen Design, Cabspotting

frog, World of Tweets

intangible to tangiblethe value of awareness

Patiens Like Mepersonal data, collective good

mining for meaning

fabio.sergio@frogdesign.com

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