The personal data economy_Fabio Sergio@next11

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  • 1. Next 2011 - The personal data economyFABIO SERGIO, MAY 2011
  • 2. proof that I’ve been brainwashed.maybe.
  • 3. my iPhone, Europe, circa 2010
  • 4. http://petewarden.github.com/iPhoneTracker
  • 5. alexlevinson.wordpress.com
  • 6. Süddeutsche Zeitung, April 23 2011‘apple upsets its customers worldwide’
  • 7. Business Insideroutrage at lack of outrage,and my favorite title by far...
  • 8. wow, cool !and then yours truly...
  • 9. TRUST
  • 10. TRANSPARENCY
  • 11. CONTROL
  • 12. VALUE
  • 13. the truth is...
  • 14. “ We’re not in Kansas anymore.” Dorothy
  • 15. awash in a sea of data
  • 16. with so much more on the way
  • 17. data trails, information shadows
  • 18. www.opte.orga collision of industries and ecosystemsas their data-sets intersect
  • 19. healthcare leads the charge
  • 20. our data, ourselves
  • 21. tackling the “P” word...
  • 22. “ Had I asked people what they wanted, they would have said faster horses.” Henry Ford
  • 23. “you looked me up”reciprocity and radical transparency
  • 24. what personal data cultureswill emerge in the next 10 years?
  • 25. photo: Jan Chipchasereality-checking anonymityin the age of face recognition
  • 26. re-thinking personal data
  • 27. www.weforum.org/issues/rethinking-personal-dataNext 11 Data Love © 2011. confidential & proprietary. 05/09/11
  • 28. TRUST
  • 29. the power of context
  • 30. TRANSPARENCY
  • 31. CONTROL
  • 32. it’s your data, we can keep it safe for you,we can make it work for you...
  • 33. VALUE
  • 34. what kind of value?
  • 35. MIT SENSEable City Lab
  • 36. Stamen Design, Cabspotting
  • 37. frog, World of Tweets
  • 38. intangible to tangiblethe value of awareness
  • 39. Patiens Like Mepersonal data, collective good
  • 40. mining for meaning
  • 41. fabio.sergio@frogdesign.com