the Hotel Arts Sessions

Tuesday, February 28, 2012Wednesday, February 29, 2012 Barcelona, Spain During Mobile World Congress

ELEVATING THE CONVERSATIONWe are delighted to introduce the ‘Hotel Arts Sessions’ at the GSMA MobileWorld Congress 2012 – a thought leadership platform for discussion,exchange, and inspiration that, quite literally, elevates the conversationsfrom the conference to the top floor of this luxury hotel. Enjoying magnificentviews over the Mediterranean, we invite you to join us for breakfast roundtables,provocative lunch panels, a live-stream from the TED conference,a workshop with the World Economic Forum, and late night lounges.Hotel Arts40th FloorMarina 19-2108005 Barcelona

SESSIONSTuesday, 28 February 201208:00 – 09:30 Breakfast Session: Monetizing Data | open12:45 – 14:00 Lunch Session: Smart Cities | open19:00 – 22:30 Barcelona-Long Beach: TED 2012 Live-Stream | on invitation22:30 – 01:00 Late Night Lounge | openWednesday, 29 February 201209:30 – 11:30 Workshop (with World Economic Forum): Mobile Learning | on invitation12:45 – 14:00 Lunch Session: Mobile Apps Must Die | open18:00 – 19:30 Connected Care Roundtable | open20:30 – 22:00 Aricent Group Reception | open22:00 – 01:00 Late Night Lounge | open

HOTEL ARTSHOW TO GET THEREHotel Arts40th FloorMarina 19-2108005 Barcelona10 min taxi ride from FiraFor your convenience, we run a shuttle service,connecting Fira and Hotel Arts. FIRAPlease look for the Aricent Group Bus at the VIP Car Pick-Up at Fira – and at Hotel Arts, we leave from the driveway.In case of any questions, please contact:Ms. Andrea BebberMobile +49 173 3580771E-mail andrea.bebber@frogdesign.com

MONETIZING DATAnew business models, revenue streams,and user experiencesTuesday, 28 February 201208:00 – 09:30Mobile user and machine-generated data is projected for explosive growth.McKinsey calls it “the next frontier for innovation, competition, andproductivity,” and the World Economic Forum considers Personal Data –digital data created by and about people – a new economic “asset class.”At the same time, privacy concerns are on the rise, and companies arestruggling with the sheer complexity of the data deluge. This roundtablebrings together different players in the data ecosystem to explore newinnovative revenue streams and business models that monetize trustedproducts, services, and user experiences.Breakfast will be served.

SMART CITIESthe city is the computer of the futureTuesday, 28 February 201212:45 – 14:00The pervasiveness of ubiquitous computing, mobile devices, and richsources of data are changing how we live, work, and play. The modern cityis becoming an interface unto itself, the new URL for tomorrow’s hybriddigital-physical environment. frog’s Creative Director Rob McIntosh willoffer a glimpse into a world where computing experiences are moving froman individual box to a collective ecosystem of devices, networks, datasets,and people—all coming together in a smarter city.Lunch will be served.

BARCELONA LONG BEACHvideo live-stream from TED 2012Tuesday, 28 February 201219:00 – 22:30Experience the opening session of TED 2012 in Long Beach as a videolive-stream, together with an illustrious group of Mobile World Congressattendees and TEDsters in Barcelona. Following the simulcast, TED Fellowand award-winning Nigerian-American poet and recording artist Iyeoka willperform at our lounge. Enjoy an opportunity to connect with other TEDcommunity members and discuss the ideas presented on the TED stage.

LATE NIGHT LOUNGEFEATURING IYEOKAcocktails and conversation with live musicTuesday, 28 February 2012Wednesday, 29 February 201222:00 – 01:00Unwind with us over cocktails in the catered comfort of the 40th floor atHotel Arts, where you can enjoy stunning views of the Mediterranean andthe city of Barcelona. Connect to other inspiring guests and discuss theimpressions of the day at Mobile World Congress. Award-winning Nigerian-American poet and recording artist Iyeoka will perform.

INNOvATIONS INMOBILE LEARNINGexploration of the futureWednesday, 29 February 201209:30 – 11:30The World Economic Forum invites to discuss how innovations in mobilecomputing can transform education, enabling people to learn anywhereanytime with anyone, outside of institutional boundaries. Facilitated by frog,this two-hour interactive session will examine emerging Mobile Learningmodels that combine technologies such as mobile sensing, open data,augmented reality, and location-based services. The workshop will presentnext-generation solutions and engage participants in understanding the keydrivers shaping future scenarios of tomorrow.

MOBILE APPS MUST DIEunlocking a new modelWednesday, 29 February 201212:45 – 14:00frog’s Creative Director Scott Jenson will explain why he thinks the overallmodel of native apps is flawed. Join us for a casual lunch to discuss and learnwhy mobile apps may be dead end, how low cost computing is unlocking anew application model for mobile, and what a “browser ghetto” is.Lunch will be served.

THE FUTURE OFCONNECTED CAREintimacy in the age of remote monitoringWednesday, 29 February 201218:00 – 19:30Mobile technologies are enabling new levels of transparency, efficiency,and patient empowerment in the health experience, as the ecosystemof physician, hospital, payer, pharmacist, and patient becomes moreconnected. From Personal Health Records to Remote Monitoring to SmartPills – how can communication technologies boost continued innovationin this burgeoning space?

ARICENT GROUP RECEPTIONsharing views on MWC and beyondWednesday, 29 February 201220:30 – 22:00After some busy days at Mobile World Congress, join us for great food,drinks, and conversation at our lounge on the 40th floor of Hotel Arts.Meet key decision makers from the Aricent Group along with customersand partners. Following the reception, award-winning Nigerian-Americanpoet and recording artist Iyeoka will perform.

ABOUTfrog works with the world’s leading companies, helping them to design, engineer, and bring to marketmeaningful products and services. With an interdisciplinary team of more than 1,000 designers,strategists, and software engineers, frog delivers connected experiences that span multiple technologies,platforms, and media. frog works across a broad spectrum of industries, including consumer electronics,telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail,and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many otherFortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with locations inAmsterdam, Austin, Boston, Bangalore, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai,and Vinnitsa. frog is a company of the Aricent Group, a global innovation and technology services firm.www.frogdesign.com

A company of the Aricent Group

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