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Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
Taipei crisis.2 show 5.26.2010
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Taipei crisis.2 show 5.26.2010

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Presentation given at COMPUTEX 2010

Presentation given at COMPUTEX 2010

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  • 1. Prof. Dr. Hartmut Esslinger, Founder frog design GROWTH IN CRISIS L O V E L I F E 4
  • 2. A CRISIS LIBERATES CREATIVITY TO INNOVATE
  • 3. SPLIT IMAGE: http://minnesota.publicradio.org/display/web/2008/09/16/aig_feds/ GREED VALUES VERSUS
  • 4. SPLIT NUMBERS STRATEGY VERSUS
  • 5. ILLUSIONS NATURE’S LAW VERSUS
  • 6. 1. Strategy, Focus & Convergence aspire for more human-minded business 3. Co-Design & Crowd-Sourcing exploring new paths of creative collaboration 4. Open Source Design from exclusive to inclusive innovation 5. Green & Social Design innovate for a safer and better life
  • 7. 1. Strategy, Focus & Convergence aspire for more human-minded business 2. Co-Design & Crowd-Sourcing exploring new paths of creative collaboration 4. Open Source Design from exclusive to inclusive innovation 5. Green & Social Design innovate for a safer and better life
  • 8. 1. Strategy, Focus & Convergence aspire for more human-minded business 2. Co-Design & Crowd-Sourcing exploring new paths of creative collaboration 3. Open Source Design from exclusive to inclusive innovation
  • 9. 1. Strategy, Focus & Convergence aspire for more human-minded business 2. Co-Design & Crowd-Sourcing exploring new paths of creative collaboration 3. Open Source Design from exclusive to inclusive innovation 4. Green & Social Design innovate for a safer and better life
  • 10. http://en.wikipedia.org/wiki/Creativity CREATIVITY INNOVATION FOR Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness is that it is simply the act of making something new .
  • 11. THE CATALYST CREATIVE STRATEGIC DESIGN
  • 12. THE CATALYST CREATIVE STRATEGIC DESIGN Science & Technology
  • 13. THE CATALYST CREATIVE STRATEGIC DESIGN Science & Technology Finance & Business
  • 14. THE CATALYST CREATIVE STRATEGIC DESIGN Science & Technology Humans, Communities & Society Finance & Business
  • 15. THE CATALYST CREATIVE STRATEGIC DESIGN Science & Technology Humans, Communities & Society Finance & Business Ecology & Resources
  • 16. DESIGN QUALITY IS NOT A MATTER OF DEMOCRACY
  • 17. STRATEGY FOCUS CONVERGENCE L O V E L I F E 4 APPLE FOUNDERS STEVE WOZNIAK & STEVE JOBS
  • 18. NOBODY CAN BE GOOD IN EVERYTHING
  • 19. BASIC RESEARCH & INVENTIONS
  • 20. BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS
  • 21. BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES
  • 22. BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES INNOVATING INTO HOLISTIC EXPERIENCES
  • 23. BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES INNOVATING INTO HOLISTIC EXPERIENCES BRAND & CONVERGENT DESIGN DNA
  • 24. INNOVATIVE BUSINESS MODELS BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES INNOVATING INTO HOLISTIC EXPERIENCES BRAND & CONVERGENT DESIGN DNA
  • 25. INNOVATIVE BUSINESS MODELS BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES INNOVATING INTO HOLISTIC EXPERIENCES BRAND & CONVERGENT DESIGN DNA
  • 26.  
  • 27. INNOVATIVE BUSINESS MODELS BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES INNOVATING INTO HOLISTIC EXPERIENCES BRAND & CONVERGENT DESIGN DNA
  • 28.  
  • 29. INNOVATIVE BUSINESS MODELS BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES INNOVATING INTO HOLISTIC EXPERIENCES BRAND & CONVERGENT DESIGN DNA
  • 30.  
  • 31. INNOVATIVE BUSINESS MODELS BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES INNOVATING INTO HOLISTIC EXPERIENCES BRAND & CONVERGENT DESIGN DNA
  • 32.  
  • 33. INNOVATIVE BUSINESS MODELS BASIC RESEARCH & INVENTIONS PIONEERING APPLICATION TO PRODUCTS APPLICATION OF PROVEN TECHNOLOGIES INNOVATING INTO HOLISTIC EXPERIENCES BRAND & CONVERGENT DESIGN DNA
  • 34.  
  • 35. 8% Global Market Share 32% Global Profits 92% Global Market Share 68% Global Profits YES PAYS CONVERGENCE
  • 36. YES PAYS DESIGN
  • 37. Strategic Business Phase ~ 0.1 % Conceptual Design ~ 5% Detailed Design ~ 10% Procurement/Production ~ 85% Operations/Support PRODUCT LIFECYCLE PHASES Source: DARPA RaDEO project on industrial productivity PLM Investment Source: Mike Hammer / Re-Engineering SW & HW IMPLEMENTATION THE MODEL OLD
  • 38. Strategic Business Phase ~ 0.1 % Conceptual Design ~ 5% Detailed Design ~ 10% Procurement/Production ~ 85% Operations/Support PRODUCT LIFECYCLE PHASES Source: DARPA RaDEO project on industrial productivity PLM Investment Source: Mike Hammer / Re-Engineering SW & HW IMPLEMENTATION THE MODEL OLD “… we may need to talk to a Designer…”
  • 39. Strategic Business Phase ~ 0.1 % Conceptual Design ~ 5% Detailed Design ~ 10% Procurement/Production ~ 85% Operations/Support BUSINESS CONSULTING People, Technology, Markets PLM Investment Source: Mike Hammer / Re-Engineering STRATEGY Business Concepts Trend Research Tech-Scouting Synthesis WHERE HAPPEN DECISIONS
  • 40. Strategic Business Phase ~ 0.1 % Conceptual Design ~ 5% Detailed Design ~ 10% Procurement/Production ~ 85% Operations/Support BUSINESS CONSULTING People, Technology, Markets PLM Investment Source: Mike Hammer / Re-Engineering STRATEGY Business Concepts Trend Research Tech-Scouting Synthesis WHERE HAPPEN DECISIONS “… what can we do for better business…?”
  • 41. Strategic Business Phase ~ 0.1 % Conceptual Design ~ 5% Detailed Design ~ 10% Procurement/Production ~ 85% Operations/Support BUSINESS CONSULTING People, Technology, Markets PRODUCT LIFECYCLE PHASES Source: DARPA RaDEO project on industrial productivity PLM Investment Source: Mike Hammer / Re-Engineering BUSINESS TRANSFORMATION STRATEGY Business Concepts Trend Research Tech-Scouting Synthesis Co-Design with Retail & Customers/Users INNOVATION CONVERGENT DESIGN Customer Experience Brand Building Software & UI Hardware SW & HW IMPLEMENTATION THE MODEL INTEGRATED
  • 42. Strategic Business Phase ~ 0.1 % Conceptual Design ~ 5% Detailed Design ~ 10% Procurement/Production ~ 85% Operations/Support BUSINESS CONSULTING People, Technology, Markets PRODUCT LIFECYCLE PHASES Source: DARPA RaDEO project on industrial productivity PLM Investment Source: Mike Hammer / Re-Engineering BUSINESS TRANSFORMATION STRATEGY Business Concepts Trend Research Tech-Scouting Synthesis Co-Design with Retail & Customers/Users INNOVATION CONVERGENT DESIGN Customer Experience Brand Building Software & UI Hardware SW & HW IMPLEMENTATION THE MODEL INTEGRATED “ .. WOW!...”
  • 43. only the best most effective smartsourcing outsourcing ? OPTIMIZE STRATEGY YOUR
  • 44. only the best most effective smartsourcing outsourcing WIN FOCUS BY !
  • 45. YES PAYS CREATIVITY APPLE’s Revenues are 62% of DELL’s APPLE’s EBIT is 204% of DELL’s Q4 2008 APPLE: $10B Revenue $1.6B EBIT DELL: $16B Revenue $784M EBIT
  • 46. | Lynx System BUILD BRAND YOUR
  • 47.  
  • 48. CONTACT SERGIO KLAUS-PETER VOIGT Chief Operating Officer eMail: kpv@telefunken.de
  • 49. CO-DESIGN WITH CHILDREN 4 L I F E 4 L O V E
  • 50. EVERY HUMAN IS BORN AS A CREATIVE BEING
  • 51. CULTURE = PROFITS + PROCESS RETAIL Best Buy Wal*Mart Circuit City Target Radio Shack CompUSA Pre-Orders Margin: ~21 - 32% ODM R&D INDUSTRIALIZATION Production Components Sub-Assembly Logistics, Service Margin: 5 - 8% frog Fee from Distributor & 20% of Disney’s % BRAND: DISNEY… Royalty: ~ 8% (video) to 12% (audio) =50% of Brand Premium @ Retail DISTRIBUTION MemCorp & MEDION Carries Inventory Risk Margin: ~4%
  • 52. KIDZ DREAMS WANT
  • 53. KNOW NUMBERS THE
  • 54. CO-DESIGN WITH DENTISTS L I F E 4 L O V E
  • 55. CUSTOMERS SMART ARE $5500
  • 56. CROWD SOURCING 2.0 4 L I F E 4 L O V E
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62. OPEN SOURCE DESIGN L I F E 4 L O V E
  • 63. MOST THINGS ARE MORE ALIKE THEN DIFFERENT
  • 64.  
  • 65. SYSTEM HISTORY
  • 66. http://www.baileyana.com/home.php
  • 67. SYSTEM HISTORY TECHNICAL OPTIMIZATION
  • 68.  
  • 69. SYSTEM HISTORY TECHNICAL OPTIMIZATION SAFETY & STANDARDS
  • 70.  
  • 71. SYSTEM HISTORY TECHNICAL OPTIMIZATION SAFETY & STANDARDS MARKET COMMODITIZATION
  • 72.  
  • 73. SYSTEM HISTORY TECHNICAL OPTIMIZATION SAFETY & STANDARDS MARKET COMMODITIZATION BRAND & DESIGN DNA
  • 74. ARCHETYPES MINI 1 VW GOLF 1
  • 75.  
  • 76. SYSTEM HISTORY TECHNICAL OPTIMIZATION SAFETY & STANDARDS MARKET COMMODITIZATION BRAND & DESIGN DNA INNOVATION
  • 77. SEMI-OPEN: INNOVATING BY COMBINING PROVEN TECHNOLOGY iTUNES
  • 78. APPLE OPEN SOURCE STARTED BY At the Homebrew Computer Club in Palo Alto, California (in Silicon Valley), Steve Wozniak, a 26 year old employee of Hewlett-Packard and a long-time digital electronics hacker, designed his APPLE ONE as an Open Source concept.
  • 79. A TYPEWRITER HISTORIC
  • 80. THE TYPEWRITER LAST
  • 81. THE RECYCLED DESIGN VALENTINE COMPUTER: „design recycling“ of Ettore Sottsass‘ & Perry King‘s Olivetti typewriter by ID2/Vienna
  • 82. ~0.8% of the Lifecycle-Investment are for Design ~80% of customer’s buying decisions are by Design
  • 83. Ewald Neuhofer, Alex Gufler, Marko Doblanovic FOCUS ON USABILITY: COCKPIT 16-21 YEARS
  • 84. GREEN & SOCIAL DESIGN L I F E 4 L O V E
  • 85. CHANGE AT THE ROOTS PLM PROCESS <ul><li>Product Genesis </li></ul><ul><li>strategy and design </li></ul><ul><li>2. Production &amp; Operations </li></ul><ul><li>applying materials, consuming energy, emitting pollutants </li></ul><ul><li>3. Usage &amp; Consumption </li></ul><ul><li>consuming materials, consuming energy, emitting pollutants </li></ul><ul><li>4. Recycling </li></ul><ul><li>re-use of materials, management of disposed waste </li></ul>
  • 86. GREEN INNOVATIVE IS Electric Scooter VeSPA: Niklas Wagner @ ID2/Vienna
  • 87. GREEN EMOTIONAL IS „ ZEVS“ ELECTRO BIKE: „Convergent Mobility“ concept by Rudolf Stephanich, August Kittelsen &amp; Bernhard Ranner @ ID2/Vienna
  • 88. LOCUSTS PEACE FOR PEACE ROBOT: drone concept by Benjamin Cselley, Jupin Ganbhari, Donimik Premauer &amp; Jelena Stojkovic@ ID2/Vienna
  • 89. EASY LEARNING MUSIC TOKEN: Gesture Synthesizer by Jori Krauss @ ID2/Vienna
  • 90. KNOWING WE EAT WHAT
  • 91. SMART SHOPPING WINDOW
  • 92. HIV TEST HOME Project Masiluleke
  • 93. HUMAN ROBOTICS BENEFIT CARRIER: exo-set wheelchair by Julia Kaisinger, Bilge Demiric, Mathias Mayrhofer, Niki Iranmanesh, Xulian Benesch @ ID2/Vienna PLACEHOLDER IMAGE
  • 94. HELP PEOPLE WEAKER NOLI: anti-abuse device by Joachim Kornauth | Bernhard Ranner | Mathias Mayrhofer | Erol Kursani | Lukas Dön @ ID2/Vienna
  • 95. THINK CREATIVE MORE BRAIN ENHANCER: creativity boosting device by Ewald Neuhofer @ ID2/Vienna
  • 96. RE-CONNECT WISDOM GENERATIONAL Concept by Georg Milde | Kristina Chudikova | Christoph Döttelmayer | Julia Kaisinger | Martin Strohmeier @ ID2/Vienna
  • 97. PROVEN WISDOM CHINESE … if you do not change direction, you may end up where you are heading. Lao Tzu
  • 98. [email_address] FORM FOLLOWS EMOTION L I F E 4 L O V E

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