Social Architecture: Modeling the Next Generation

Social Architecture: Modeling the Next Generation Sean Madden Webvisions 2007, Portland OR

Social networks have revolutionized the way people think about software, from both the business and consumer perspective Webvisions 2007 Social Architecture May 3rd, 2007

Passion Centric vs. Passion Agnostic Webvisions 2007 Social Architecture May 3rd, 2007

I Love @#&! Webvisions 2007 Social Architecture May 3rd, 2007

Shaun the Stylist Webvisions 2007 Social Architecture May 3rd, 2007

The Social Software Toolbox Webvisions 2007 Social Architecture May 3rd, 2007

Tagging Webvisions 2007 Social Architecture May 3rd, 2007

Tagging is reinventing information architecture as we know it Webvisions 2007 Social Architecture May 3rd, 2007

Webvisions 2007 Social Architecture May 3rd, 2007

Tags create a highly-malleable cataloguing system Tags communicate “meta data” to the masses Tags are easy Webvisions 2007 Social Architecture May 3rd, 2007

Voting Webvisions 2007 Social Architecture May 3rd, 2007

“... I suspect in a matter of a few years a Web page without a dynamic ratings system attached will trigger the same response that a Web page without hyperlinks triggers today” Stephen B. Johnson Emergence Webvisions 2007 Social Architecture May 3rd, 2007

People understand voting Voting promotes trust and believability Voting enables the community to decide what it feels is important Webvisions 2007 Social Architecture May 3rd, 2007

Extension Webvisions 2007 Social Architecture May 3rd, 2007

Extension empowers your users Extension increases stickiness Extension establishes credibility and exhibits conﬁdence Webvisions 2007 Social Architecture May 3rd, 2007

Customization Webvisions 2007 Social Architecture May 3rd, 2007

Customization in the social space represents an entirely new software paradigm Webvisions 2007 Social Architecture May 3rd, 2007

Customization allows for self-expression Customization increases sense of ownership Customization is a di erentiator Webvisions 2007 Social Architecture May 3rd, 2007

All of these combine to form what are being called self-organizing systems Webvisions 2007 Social Architecture May 3rd, 2007

Purposeful Self-Organization Webvisions 2007 Social Architecture May 3rd, 2007

Tagging is a conscious choice, it is work Webvisions 2007 Social Architecture May 3rd, 2007

Voting pushes towards the mean, it does not organize Webvisions 2007 Social Architecture May 3rd, 2007

In its current state, customization is too manual Webvisions 2007 Social Architecture May 3rd, 2007

Ironically, these tools detract from the primary goals of our systems Webvisions 2007 Social Architecture May 3rd, 2007

The next generation of social systems should organize information without inhibiting the acts of creating and consuming Webvisions 2007 Social Architecture May 3rd, 2007

Ubiquitous Computing Webvisions 2007 Social Architecture May 3rd, 2007

Ubiquitous computing is a model of computing in which computer functions are integrated into everyday life, often in an invisible way Webvisions 2007 Social Architecture May 3rd, 2007

It is not only inevitable, it is already here Webvisions 2007 Social Architecture May 3rd, 2007

Mobile Phones Webvisions 2007 Social Architecture May 3rd, 2007

QR Codes Webvisions 2007 Social Architecture May 3rd, 2007

Locality Webvisions 2007 Social Architecture May 3rd, 2007

Aside from designing directly for it, we can learn from its basic principles Webvisions 2007 Social Architecture May 3rd, 2007

Calm Technology Webvisions 2007 Social Architecture May 3rd, 2007

Beautiful Seams Webvisions 2007 Social Architecture May 3rd, 2007

A point of presence becomes a ﬁeld of presence Webvisions 2007 Social Architecture May 3rd, 2007

Enabling our networks to leverage ubiquitous computing will reduce the cognitive load required to achieve the desired task Webvisions 2007 Social Architecture May 3rd, 2007

Emergence Webvisions 2007 Social Architecture May 3rd, 2007

An emergent system is one of great complexity that is created without oversight from a “master designer” and comes about through agents following their own set of simple, local rules Webvisions 2007 Social Architecture May 3rd, 2007

Ants Webvisions 2007 Social Architecture May 3rd, 2007

More is di erent Ignorance is useful Encourage random encounters Look for patterns Pay attention to your neighbors Webvisions 2007 Social Architecture May 3rd, 2007

Truly emergent organization can be hard to pin to human behavior Webvisions 2007 Social Architecture May 3rd, 2007

But we can start working towards it Webvisions 2007 Social Architecture May 3rd, 2007

Newsvine Groups Webvisions 2007 Social Architecture May 3rd, 2007

Pattern Matching / Behavior Recognition Webvisions 2007 Social Architecture May 3rd, 2007

The Genetic Algorithm Webvisions 2007 Social Architecture May 3rd, 2007

The outer boundaries of today’s systems are deﬁned by our own intellectual limitations Webvisions 2007 Social Architecture May 3rd, 2007

Release the prioritization / creation of our back- end systems to the community in the same manner as we have released our IA through tagging Webvisions 2007 Social Architecture May 3rd, 2007

Create a base set of rules and let the community grow /cultivate them through use Webvisions 2007 Social Architecture May 3rd, 2007

A crowd is at its wisest when it is: Diverse, Independent, Decentralized, and Aggregated Webvisions 2007 Social Architecture May 3rd, 2007

Purposeful Self-Organization becomes... Webvisions 2007 Social Architecture May 3rd, 2007

Emergent Organization Webvisions 2007 Social Architecture May 3rd, 2007

It’s already here in some capacity Webvisions 2007 Social Architecture May 3rd, 2007

An emergent system is a less bounded system Webvisions 2007 Social Architecture May 3rd, 2007

It is time to take the next step forward and stop putting the hard problems o to another day Webvisions 2007 Social Architecture May 3rd, 2007

Social Networks have limitless potential, but we need to work towards designing them that way Webvisions 2007 Social Architecture May 3rd, 2007

Acknowledgments Special Thanks To Jasmyn Madden, Nick Finck, Valerie Casey, Je Veen, Tom Watson, Jina Bolton, Mykola Bilokonsky Photo Credits http://flickr.com/photos/74833619@N00/93440933/ http://flickr.com/photos/boogah/151536846/ http://flickr.com/photos/damgaard/449566520/ http://flickr.com/photos/add/187811645/ http://flickr.com/photos/catskillsgrrl/99502267/ http://flickr.com/photos/whateverthing/128106986/ Webvisions 2007 Social Architecture May 3rd, 2007

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Social Architecture: Modeling the Next Generation

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Social Architecture: Modeling the Next Generation — Presentation Transcript