Social Architecture: Modeling the Next Generation

Slideshow Transcript

1. Slide 1: Social Architecture: Modeling the Next Generation Sean Madden Webvisions 2007, Portland OR
2. Slide 2: Social networks have revolutionized the way people think about software, from both the business and consumer perspective Webvisions 2007 Social Architecture May 3rd, 2007
3. Slide 3: Passion Centric vs. Passion Agnostic Webvisions 2007 Social Architecture May 3rd, 2007
4. Slide 4: I Love @#&! Webvisions 2007 Social Architecture May 3rd, 2007
5. Slide 5: Shaun the Stylist Webvisions 2007 Social Architecture May 3rd, 2007
6. Slide 6: The Social Software Toolbox Webvisions 2007 Social Architecture May 3rd, 2007
7. Slide 7: Tagging Webvisions 2007 Social Architecture May 3rd, 2007
8. Slide 8: Tagging is reinventing information architecture as we know it Webvisions 2007 Social Architecture May 3rd, 2007
9. Slide 9: Webvisions 2007 Social Architecture May 3rd, 2007
10. Slide 10: Webvisions 2007 Social Architecture May 3rd, 2007
11. Slide 11: Tags create a highly-malleable cataloguing system Tags communicate “meta data” to the masses Tags are easy Webvisions 2007 Social Architecture May 3rd, 2007
12. Slide 12: Voting Webvisions 2007 Social Architecture May 3rd, 2007
13. Slide 13: “... I suspect in a matter of a few years a Web page without a dynamic ratings system attached will trigger the same response that a Web page without hyperlinks triggers today” Stephen B. Johnson Emergence Webvisions 2007 Social Architecture May 3rd, 2007
14. Slide 14: People understand voting Voting promotes trust and believability Voting enables the community to decide what it feels is important Webvisions 2007 Social Architecture May 3rd, 2007
15. Slide 15: Extension Webvisions 2007 Social Architecture May 3rd, 2007
16. Slide 16: Webvisions 2007 Social Architecture May 3rd, 2007
17. Slide 17: Extension empowers your users Extension increases stickiness Extension establishes credibility and exhibits confidence Webvisions 2007 Social Architecture May 3rd, 2007
18. Slide 18: Customization Webvisions 2007 Social Architecture May 3rd, 2007
19. Slide 19: Customization in the social space represents an entirely new software paradigm Webvisions 2007 Social Architecture May 3rd, 2007
20. Slide 20: Webvisions 2007 Social Architecture May 3rd, 2007
21. Slide 21: Customization allows for self-expression Customization increases sense of ownership Customization is a di erentiator Webvisions 2007 Social Architecture May 3rd, 2007
22. Slide 22: All of these combine to form what are being called self-organizing systems Webvisions 2007 Social Architecture May 3rd, 2007
23. Slide 23: Purposeful Self-Organization Webvisions 2007 Social Architecture May 3rd, 2007
24. Slide 24: Tagging is a conscious choice, it is work Webvisions 2007 Social Architecture May 3rd, 2007
25. Slide 25: Voting pushes towards the mean, it does not organize Webvisions 2007 Social Architecture May 3rd, 2007
26. Slide 26: In its current state, customization is too manual Webvisions 2007 Social Architecture May 3rd, 2007
27. Slide 27: Ironically, these tools detract from the primary goals of our systems Webvisions 2007 Social Architecture May 3rd, 2007
28. Slide 28: The next generation of social systems should organize information without inhibiting the acts of creating and consuming Webvisions 2007 Social Architecture May 3rd, 2007
29. Slide 29: Ubiquitous Computing Webvisions 2007 Social Architecture May 3rd, 2007
30. Slide 30: Ubiquitous computing is a model of computing in which computer functions are integrated into everyday life, often in an invisible way Webvisions 2007 Social Architecture May 3rd, 2007
31. Slide 31: It is not only inevitable, it is already here Webvisions 2007 Social Architecture May 3rd, 2007
32. Slide 32: Mobile Phones Webvisions 2007 Social Architecture May 3rd, 2007
33. Slide 33: QR Codes Webvisions 2007 Social Architecture May 3rd, 2007
34. Slide 34: Locality Webvisions 2007 Social Architecture May 3rd, 2007
35. Slide 35: Aside from designing directly for it, we can learn from its basic principles Webvisions 2007 Social Architecture May 3rd, 2007
36. Slide 36: Calm Technology Webvisions 2007 Social Architecture May 3rd, 2007
37. Slide 37: Beautiful Seams Webvisions 2007 Social Architecture May 3rd, 2007
38. Slide 38: A point of presence becomes a field of presence Webvisions 2007 Social Architecture May 3rd, 2007
39. Slide 39: Enabling our networks to leverage ubiquitous computing will reduce the cognitive load required to achieve the desired task Webvisions 2007 Social Architecture May 3rd, 2007
40. Slide 40: Emergence Webvisions 2007 Social Architecture May 3rd, 2007
41. Slide 41: An emergent system is one of great complexity that is created without oversight from a “master designer” and comes about through agents following their own set of simple, local rules Webvisions 2007 Social Architecture May 3rd, 2007
42. Slide 42: Ants Webvisions 2007 Social Architecture May 3rd, 2007
43. Slide 43: More is di erent Ignorance is useful Encourage random encounters Look for patterns Pay attention to your neighbors Webvisions 2007 Social Architecture May 3rd, 2007
44. Slide 44: Truly emergent organization can be hard to pin to human behavior Webvisions 2007 Social Architecture May 3rd, 2007
45. Slide 45: But we can start working towards it Webvisions 2007 Social Architecture May 3rd, 2007
46. Slide 46: Newsvine Groups Webvisions 2007 Social Architecture May 3rd, 2007
47. Slide 47: Pattern Matching / Behavior Recognition Webvisions 2007 Social Architecture May 3rd, 2007
48. Slide 48: The Genetic Algorithm Webvisions 2007 Social Architecture May 3rd, 2007
49. Slide 49: The outer boundaries of today’s systems are defined by our own intellectual limitations Webvisions 2007 Social Architecture May 3rd, 2007
50. Slide 50: Release the prioritization / creation of our back- end systems to the community in the same manner as we have released our IA through tagging Webvisions 2007 Social Architecture May 3rd, 2007
51. Slide 51: Create a base set of rules and let the community grow /cultivate them through use Webvisions 2007 Social Architecture May 3rd, 2007
52. Slide 52: A crowd is at its wisest when it is: Diverse, Independent, Decentralized, and Aggregated Webvisions 2007 Social Architecture May 3rd, 2007
53. Slide 53: Purposeful Self-Organization becomes... Webvisions 2007 Social Architecture May 3rd, 2007
54. Slide 54: Emergent Organization Webvisions 2007 Social Architecture May 3rd, 2007
55. Slide 55: It’s already here in some capacity Webvisions 2007 Social Architecture May 3rd, 2007
56. Slide 56: An emergent system is a less bounded system Webvisions 2007 Social Architecture May 3rd, 2007
57. Slide 57: It is time to take the next step forward and stop putting the hard problems o to another day Webvisions 2007 Social Architecture May 3rd, 2007
58. Slide 58: Social Networks have limitless potential, but we need to work towards designing them that way Webvisions 2007 Social Architecture May 3rd, 2007
59. Slide 60: Acknowledgments Special Thanks To Jasmyn Madden, Nick Finck, Valerie Casey, Je Veen, Tom Watson, Jina Bolton, Mykola Bilokonsky Photo Credits http://flickr.com/photos/74833619@N00/93440933/ http://flickr.com/photos/boogah/151536846/ http://flickr.com/photos/damgaard/449566520/ http://flickr.com/photos/add/187811645/ http://flickr.com/photos/catskillsgrrl/99502267/ http://flickr.com/photos/whateverthing/128106986/ Webvisions 2007 Social Architecture May 3rd, 2007