The Next Web Keynote by Adam Richardson, frog design
by frog on Apr 29, 2010
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Presentation at The Next Web conference in Amsterdam, April 28, by Adam Richardson, Creative Director at frog design. Looks at the collision of the web and the physical objects, and what the future may...
Presentation at The Next Web conference in Amsterdam, April 28, by Adam Richardson, Creative Director at frog design. Looks at the collision of the web and the physical objects, and what the future may hold for "webjects".
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Veryday
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Collision of web and physical objects - area of most interest at frog, where we work on both
The main theme today will be of comformance - how do we as humans conform to the things we make, including the web, and how do they conform to us? And what are the trends going forward?
In particular, trains in the town of Wolsztyn, in central Poland.
Working trains, but tourists (mostly my fellow Englishmen) can run the trains.
That was fine for a long time, and for many people still is.
(This is a bit simplistic, as cars have caused a lot of changes in built environment, and the environment has had to conform to cars in many ways)
Limited formats for the web - had to get through browser on a PC
This was fine for the time
All examples of the traditional browser with urls, bookmarks, back/forth navigation, all disappearing into something else
Healthy day for GE, a takeover of all the screens in Times Square, with real time user-generated content from around the world about how people think of health displayed on the screens.
Created by frog design’s NY studio
Early thinking on this includes spimes, internet of things
Medical is an area that this is really taking off in, as the medical industry tries to deal with sprialling costs, and is looking at distributed care, remote care, and self-care as ways of doing that.
So we’ve been seeing a lot of companies experimenting with how to use the web in combination with diagnostic and monitoring products
Motion - activity levels. Maybe alert someone if you don’t move for a while
Temperature
Track changes caused by medication
Send all this out into the cloud for doctor, family, caregiver to follow, help support
Many chronic diseases require changes in behavior that have to be supported by those around you, using the web is a great way of helping enable that.
Nike + is one of the most successful internet of things offerings. Turned running back into Nike’s fastest growing category. Works because of a seamless integration of hardware, software, web, back-end, all wrapped in a service and brand.
Power of design and user experience - turned car sharing from an unpleasant, hard to use service to a fun, mainstream one. Did it by creating a seamless ecosystem that combines web and physical objects (cars, parking spaces, RFID, smart cards)
From Innovation X
Working concept for Intel - we built several of them at frog in SF
Large scale augmented reality display
Recognizes height and gender
Provides a real-time overlay of store behind screen
Touching on screen highlights items and brings up more detail
Advertising runs on 70” LCD on right
Mobile, web and back-end integration
Built from scratch as a working prototype
http://news.cnet.com/8301-17938_105-10433147-1.html
http://www.intel.com/pressroom/archive/releases/2010/20100111corp.htm
Intel signage was just a frame. Is that the future?
Image credit: BERG, http://berglondon.com/blog/2006/06/22/metal-phone/
Here’s a selection of iPhones from the frog office in San Francisco. The iPhone is generally considered a very nice looking object, but even these designers, who are supposed to care about beauty, have covered that beauty up.
Is every object destined to just be a black shiny slate?
If anything, in a world where web and objects are combined, the object becomes even more important as a talisman of the ecosystem that it channels and represents.
But a train by itself is pretty pointless. Trains only get their real value from the ecosystem of track, schedules, back-end operations, other trains etc. that supports them.
Similarly, webjects may be prized as objects, but their use-value will mostly accrue from the ecosystem of web content and services around them
Webjects will emerge as something else, but we can’t envision what that will be yet
But at the end of the day, technology doesn’t matter unless it can be made relevant to people’s lives.