Naked Insights

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Given the varied levels of technology available to the masses across the world, there are immense opportunities to bridge, or even leapfrog the gaps. As a community of designers and thinkers, we are privileged to live in a time that allows us to create new products and services that can have a truly positive social and economic impact in the local societies.

Our experiences have taught us that it takes an honest, immersive and intimate understanding of human behavior to identity insights that eventually lead to innovative solutions. When conducting research in emerging markets, we aim to break down barriers to have a richer dialogue with potential users. We often choose non-traditional methodologies to help us identify outlier trends in each sub-culture, helping us gain newer perspectives and tell better stories. Our research plans are guidelines, not scripts. During fieldwork, we continually adapt and seek insights from unexpected places, and plan our research with this improvisation in mind.

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Naked Insights

  1. 1. Naked Insights Kajal Vatsa / @kaj186May 2012
  2. 2. We run over a 100 programs every year... DESIGN RESEARCH frogs have conducted research on 6 continents, in 41 countries and 164 cities, towns and villages. 2
  3. 3. Inspiration comes from every day life...
  4. 4. ... and everyday people
  5. 5. Our research programs always result in unexpected insights - and great fun!
  6. 6. frogLagos: Pop Up Studio 2011
  7. 7. frogSG: Pop Up Studio 2012
  8. 8. Hiring a local crew gives us access to the sub cultures of a city
  9. 9. Project X, Nigeria
  10. 10. Project M
  11. 11. Movirtu
  12. 12. Folk Art/ India
  13. 13. The booklet
  14. 14. The extraordinary in the everyday
  15. 15. Take and give
  16. 16. Get close.... then keep a distance
  17. 17. Unobtrusive observations
  18. 18. Respect traditions
  19. 19. Beautiful Limitations
  20. 20. Headspace
  21. 21. Be the user, not the designer
  22. 22. Return of Control
  23. 23. A privilege, an opportunity to change...
  24. 24. © 2012 frog. All rights reserved.

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