The big story engine
Fabio Sergio
Media Futures 09 | July 2009

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Media Futures 09 The big story engine © 2009 frog design. confidential & proprietary. July 2009 2

my two patron saints
for the next 15 minutes

Guillermo del Toro (right)

Guillermo del Toro, Wired Magazine, 2009
“ In the next 10 years,
we're going to see all the forms
of entertainment melding into
a single-platform ‘story engine’.
The moment you connect
creative output with a public
story engine, a narrative
can continue over a period
of months or years.”

Clay Shirky | www.shirky.com

Clay Shirky, TED, 2009
“ In a world where media is global,
social, ubiquitous and cheap
media is less and less
about crafting a single message
to be consumed by individuals,
and is more and more
a way of creating an
environment for convening
and supporting groups.”

big changes
big stories
big engines
big screens

big changes

printing press
two-way communication
physical encoding of “rich” media
over the air broadcast

Clay Shirky, TED, 2009
“ ...curious asymmetry.
The media that's good
at creating conversations
it's no good at creating groups,
and the media that's good
at creating groups is no good
at creating conversations.”

printing press
two-way communication
physical encoding of “rich” media
over the air broadcast
internet

big stories

sushi media
in the attention economy

stories are bigger, longer
and stretch across channels

internet
many to many communication
consumers = producers
(digital) media osmosis

media have become places
to have conversations on

big engines

Sony PS3 | www.playstation.com

TV BlobBox| www.tvblobbox.com
Media Futures 09 The big story engine © 2009 frog design. confidential & proprietary. July 2009

but of course....

the box is (semi) irrelevant
the software is the experience

in other words...
they’ll buy cool hardware
come for quality content
and stay for the service

big screens

even the TV is finally changing
(it’s that snack thing again)

Intel | www.intelconsumerelectronics.com
Intel

frog design | T-Room Concept

but....

Clay Shirky, TED, 2009
“ In a world where media is global,
social, ubiquitous and cheap
media is less and less
about crafting a single message
to be consumed by individuals,
and is more and more
a way of creating an
environment for convening
and supporting groups.”

social
ubiquitous
cheap
mobile

the third screen,
the personal screen,
the social screen

introducing tvChatter

view live social commentary
about your favorite TV shows
as they’re being broadcasted

coming soon to a screen near you...
www.tvchatterapp.com