Media Futures 09 - The Big Story Engine

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    Media Futures 09 - The Big Story Engine - Presentation Transcript

    1. The big story engine Fabio Sergio Media Futures 09 | July 2009
    2. We are a global innovation firm. We help the world’s leading companies create and bring to market meaningful products, services, and experiences. Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions across multiple technologies, platforms, and media. Media Futures 09  The big story engine © 2009 frog design. confidential & proprietary. July 2009 2
    3. my two patron saints for the next 15 minutes
    4. Guillermo del Toro (right)
    5. Guillermo del Toro, Wired Magazine, 2009 “ In the next 10 years, we're going to see all the forms of entertainment melding into a single-platform ‘story engine’. The moment you connect creative output with a public story engine, a narrative can continue over a period of months or years.”
    6. Clay Shirky | www.shirky.com
    7. Clay Shirky, TED, 2009 “ In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”
    8. big changes big stories big engines big screens
    9. big changes
    10. printing press two-way communication physical encoding of “rich” media over the air broadcast
    11. Clay Shirky, TED, 2009 “ ...curious asymmetry. The media that's good at creating conversations it's no good at creating groups, and the media that's good at creating groups is no good at creating conversations.”
    12. printing press two-way communication physical encoding of “rich” media over the air broadcast internet
    13. big stories
    14. sushi media in the attention economy
    15. stories are bigger, longer and stretch across channels
    16. internet many to many communication consumers = producers (digital) media osmosis
    17. media have become places to have conversations on
    18. big engines
    19. Sony PS3 | www.playstation.com
    20. TV BlobBox| www.tvblobbox.com Media Futures 09  The big story engine © 2009 frog design. confidential & proprietary. July 2009
    21. but of course....
    22. the box is (semi) irrelevant the software is the experience
    23. in other words... they’ll buy cool hardware come for quality content and stay for the service
    24. big screens
    25. even the TV is finally changing (it’s that snack thing again)
    26. Intel | www.intelconsumerelectronics.com Intel
    27. frog design | T-Room Concept
    28. but....
    29. Clay Shirky, TED, 2009 “ In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.”
    30. social ubiquitous cheap mobile
    31. the third screen, the personal screen, the social screen
    32. introducing tvChatter
    33. view live social commentary about your favorite TV shows as they’re being broadcasted
    34. coming soon to a screen near you... www.tvchatterapp.com

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