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Last week at our Seattle studio, frog hosted the IDSA and IxDA event “Whole Product Design” where industrial designers and user interaction designers came together to explain the approach and col...

Last week at our Seattle studio, frog hosted the IDSA and IxDA event “Whole Product Design” where industrial designers and user interaction designers came together to explain the approach and collaborative process behind the products they designed.

To explain the challenges of how multi-disciplinary teams design and develop products, and to shed light on the creative synergy between industrial design and interactive design, frog’s Senior Mechanical Engineer David Gustafson and Associate Creative Director Scott Nazarin told the story of the frog designed Intel Point of Sale (PoS) concept.

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