IxDa + ID on Intel PoS

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Last week at our Seattle studio, frog hosted the IDSA and IxDA event “Whole Product Design” where industrial designers and user interaction designers came together to explain the approach and collaborative process behind the products they designed.

To explain the challenges of how multi-disciplinary teams design and develop products, and to shed light on the creative synergy between industrial design and interactive design, frog’s Senior Mechanical Engineer David Gustafson and Associate Creative Director Scott Nazarin told the story of the frog designed Intel Point of Sale (PoS) concept.

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IxDa + ID on Intel PoS

  1. 1. point of sale NRF demo Intel, Embedded Computing Division + frog design 2008-9
  2. 2. roles and responsibilities similarities / differences / overlaps process: IxD >< ID things that worked well and things that didn’t work well
  3. 3. Katie Dill - Design Analyst / UI Sung Cha - Motion Designer / GUI Morten Wagener - ID Howard Nuk - ID Direction Sonny King - Design Technologist Scott Nazarian - UI / GUI Direction Dave Gustafson - Mechanical Engineer
  4. 4. OVERLAP: Environmental Design - people flow - multiple angles - approach - bespoke experience - the encounter - object - screen - transaction
  5. 5. flow + affordance = encounter
  6. 6. 9
  7. 7. natural interactions
  8. 8. 'natural' interaction model - linear - multiple standing positions - specific dimensions - analog actions
  9. 9. thanks david.gustafson@frogdesign.com scott.nazarian@frogdesign.com
  10. 10. ID started before IxD Simulation running on current CPU Projected Capacitive vs ...Multitouch

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