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Itnewsafrica innovation dinner_01rc

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  • 1. What next for green innovation?Inspiration from people, culture, and technologyRavi ChhatparStrategy Director, frog ShanghaiITNewsAfrica Innovation DinnerOctober 27, 2011
  • 2. “There are professions more harmful thanindustrial design, but only a few of them.”- Victor Papanek
  • 3. innovation begins with the search forinspiration
  • 4. inspiration used to be green
  • 5. “Those who are inspired by a modelother than Nature, a mistress above allmasters, are laboring in vain.”- Leonardo da Vinci
  • 6. what happened?
  • 7. inspiration begins with the search forthe right questions
  • 8. USE
  • 9. immersive   living
  • 10. immersive   commuting
  • 11. to get from   here…
  • 12. to   here!
  • 13. awareness exposuremotivation adoptiontriggers action USE
  • 14. the futureof driving
  • 15. © 2010 frog design. Confidential & Proprietary.
  • 16. © 2010 frog design. Confidential & Proprietary. 11
  • 17. © 2010 frog design. Confidential & Proprietary. 4
  • 18. L2 Wall Mount © 2010 frog design. Confidential & Proprietary. 15
  • 19. L2 Wall Mount © 2010 frog design. Confidential & Proprietary. 16
  • 20. 04 L3 Commercial – Horizontal © 2010 frog design. Confidential & Proprietary. 21
  • 21. 04 L3 Commercial – Horizontal © 2010 frog design. Confidential & Proprietary. 20
  • 22. L2 Pedestal with Door © 2010 frog design. Confidential & Proprietary. 26
  • 23. what happens when the enabling ecosystemtriggers green behavior?
  • 24. smart homes and pandas
  • 25. Source: Justin Rattner’s Keynote Presentation, Intel Developers Forum, Beijing 2010
  • 26. what happens when the cost of sustainabilityis privacy?
  • 27. sounds great, but what about...
  • 28. Name Symbol Product Ecosystem Legacy StoryIt should be A visual sign or The single ‘thing’ A family of products, A narrativedescriptive, but not gesture that that seeds belief in services and articulating how thecompletely literal. embodies the the energy partnerships that concept will resonateThe name should be concept at it’s most movement, i.e. our illustrate how the with today’s andeasy to use in an distilled and starting point concept can grow tomorrow’s energyevery day iconographic form virally over time conscious consumerconversation.
  • 29. what prompts are the signalsto initiate behavioral change?
  • 30. meat stewand ice lasers
  • 31. “The world’s biggest field trial of mobilehealth technology”- The Economist, ‘Doctor in your Pocket’
  • 32. what happens when the green cloudpassively motivates?
  • 33. what happens when the green cloudactively motivates?
  • 34. what about theanswers?

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