26. what happens when the cost of sustainabilityis privacy?
27. sounds great, but what about...
28. Name Symbol Product Ecosystem Legacy StoryIt should be A visual sign or The single ‘thing’ A family of products, A narrativedescriptive, but not gesture that that seeds belief in services and articulating how thecompletely literal. embodies the the energy partnerships that concept will resonateThe name should be concept at it’s most movement, i.e. our illustrate how the with today’s andeasy to use in an distilled and starting point concept can grow tomorrow’s energyevery day iconographic form virally over time conscious consumerconversation.
29. what prompts are the signalsto initiate behavioral change?
30. meat stewand ice lasers
31. “The world’s biggest ﬁeld trial of mobilehealth technology”- The Economist, ‘Doctor in your Pocket’
32. what happens when the green cloudpassively motivates?
33. what happens when the green cloudactively motivates?