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What next for green innovation?Inspiration from people, culture, and technologyRavi ChhatparStrategy Director, frog Shangh...
“There are professions more harmful thanindustrial design, but only a few of them.”- Victor Papanek
innovation begins with the search forinspiration
inspiration used to be green
“Those who are inspired by a modelother than Nature, a mistress above allmasters, are laboring in vain.”- Leonardo da Vinci
what happened?
inspiration begins with the search forthe right questions
USE
immersive	     living
immersive	     commuting
to get from	     here…
to	     here!
awareness           exposuremotivation             adoptiontriggers               action                                  ...
the futureof driving
© 2010 frog design. Confidential & Proprietary.
© 2010 frog design. Confidential & Proprietary.                                                  11
© 2010 frog design. Confidential & Proprietary.   4
L2 Wall Mount                © 2010 frog design. Confidential & Proprietary.                                              ...
L2 Wall Mount                © 2010 frog design. Confidential & Proprietary.                                              ...
04 L3 Commercial – Horizontal                                © 2010 frog design. Confidential & Proprietary.   21
04 L3 Commercial – Horizontal                                © 2010 frog design. Confidential & Proprietary.   20
L2 Pedestal with Door                        © 2010 frog design. Confidential & Proprietary.                              ...
what happens when the enabling ecosystemtriggers green behavior?
smart homes and pandas
Source: Justin Rattner’s Keynote Presentation, Intel Developers Forum, Beijing 2010
what happens when the cost of sustainabilityis privacy?
sounds great, but what about...
Name                   Symbol                 Product                Ecosystem               Legacy StoryIt should be     ...
what prompts are the signalsto initiate behavioral change?
meat stewand ice lasers
“The world’s biggest field trial of mobilehealth technology”- The Economist, ‘Doctor in your Pocket’
what happens when the green cloudpassively motivates?
what happens when the green cloudactively motivates?
what about theanswers?
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
Itnewsafrica innovation dinner_01rc
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Itnewsafrica innovation dinner_01rc

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Transcript of "Itnewsafrica innovation dinner_01rc"

  1. 1. What next for green innovation?Inspiration from people, culture, and technologyRavi ChhatparStrategy Director, frog ShanghaiITNewsAfrica Innovation DinnerOctober 27, 2011
  2. 2. “There are professions more harmful thanindustrial design, but only a few of them.”- Victor Papanek
  3. 3. innovation begins with the search forinspiration
  4. 4. inspiration used to be green
  5. 5. “Those who are inspired by a modelother than Nature, a mistress above allmasters, are laboring in vain.”- Leonardo da Vinci
  6. 6. what happened?
  7. 7. inspiration begins with the search forthe right questions
  8. 8. USE
  9. 9. immersive   living
  10. 10. immersive   commuting
  11. 11. to get from   here…
  12. 12. to   here!
  13. 13. awareness exposuremotivation adoptiontriggers action USE
  14. 14. the futureof driving
  15. 15. © 2010 frog design. Confidential & Proprietary.
  16. 16. © 2010 frog design. Confidential & Proprietary. 11
  17. 17. © 2010 frog design. Confidential & Proprietary. 4
  18. 18. L2 Wall Mount © 2010 frog design. Confidential & Proprietary. 15
  19. 19. L2 Wall Mount © 2010 frog design. Confidential & Proprietary. 16
  20. 20. 04 L3 Commercial – Horizontal © 2010 frog design. Confidential & Proprietary. 21
  21. 21. 04 L3 Commercial – Horizontal © 2010 frog design. Confidential & Proprietary. 20
  22. 22. L2 Pedestal with Door © 2010 frog design. Confidential & Proprietary. 26
  23. 23. what happens when the enabling ecosystemtriggers green behavior?
  24. 24. smart homes and pandas
  25. 25. Source: Justin Rattner’s Keynote Presentation, Intel Developers Forum, Beijing 2010
  26. 26. what happens when the cost of sustainabilityis privacy?
  27. 27. sounds great, but what about...
  28. 28. Name Symbol Product Ecosystem Legacy StoryIt should be A visual sign or The single ‘thing’ A family of products, A narrativedescriptive, but not gesture that that seeds belief in services and articulating how thecompletely literal. embodies the the energy partnerships that concept will resonateThe name should be concept at it’s most movement, i.e. our illustrate how the with today’s andeasy to use in an distilled and starting point concept can grow tomorrow’s energyevery day iconographic form virally over time conscious consumerconversation.
  29. 29. what prompts are the signalsto initiate behavioral change?
  30. 30. meat stewand ice lasers
  31. 31. “The world’s biggest field trial of mobilehealth technology”- The Economist, ‘Doctor in your Pocket’
  32. 32. what happens when the green cloudpassively motivates?
  33. 33. what happens when the green cloudactively motivates?
  34. 34. what about theanswers?
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