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Inspiring the mobile payment experience: what next for people, culture, technology

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  • 1. Inspiring  the  mobile  payment  experience:  what  next  for  people,  culture,  and  technology  Ravi  Chhatpar  Strategy  Director,  frog  Shanghai    EFMA  September  27,  2011  
  • 2. inspirationinnovaGon  begins  with  the  search  for  
  • 3. the right questioninspiraGon  begins  with  the  search  for  
  • 4. immersive   living
  • 5. immersive   commuting
  • 6. immersive   working
  • 7. to  get  from   here…
  • 8. to   here!
  • 9. mobile paymentsdiscovering  quesGons  about  the  future  of  
  • 10. trust  emerges  from  that  which  provides   tangible value
  • 11. value  does  not  always  come  from   formal institutions
  • 12. nor  from  mainstream   brands
  • 13. value notionsspending  paIerns  create  new  
  • 14. money management behaviorswhich  create  new  
  • 15. spilloverwhich  
  • 16. what  happens  when  people  trust  mobile  operators  more than banks?
  • 17. extendsthe  nuclear  family  
  • 18. broader  noGons  of   community
  • 19. real-­‐world  social  networking  for   life opportunities
  • 20. community intersectionthe  nuances  of  
  • 21. social and cultural normscommunity  behaviors  guided  by  
  • 22. spending behaviorswhich  guide  
  • 23. mobile spending behaviorsand  create  new  
  • 24. what  happens  when  mobile  money  becomes  a  smarter  tool  to groom social networks?
  • 25. educationthe  value  of  
  • 26. educationthe  pressures  of  
  • 27. ad  hoc   learning
  • 28. when  it’s   least expected
  • 29. teach relationshipstechnology  can  
  • 30. teach trusttechnology  can  
  • 31. teach activismtechnology  can  
  • 32. what  happens  when  the  mobile  payments  plaMorm  acGvely  teaches money management?
  • 33. answers?what  happened  to  the  
  • 34. © 2011 frog. All rights reserved.