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Inspiring the mobile payment experience: what next for people, culture, technology
 

Inspiring the mobile payment experience: what next for people, culture, technology

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    Inspiring the mobile payment experience: what next for people, culture, technology Inspiring the mobile payment experience: what next for people, culture, technology Presentation Transcript

    • Inspiring  the  mobile  payment  experience:  what  next  for  people,  culture,  and  technology  Ravi  Chhatpar  Strategy  Director,  frog  Shanghai    EFMA  September  27,  2011  
    • inspirationinnovaGon  begins  with  the  search  for  
    • the right questioninspiraGon  begins  with  the  search  for  
    • immersive   living
    • immersive   commuting
    • immersive   working
    • to  get  from   here…
    • to   here!
    • mobile paymentsdiscovering  quesGons  about  the  future  of  
    • trust  emerges  from  that  which  provides   tangible value
    • value  does  not  always  come  from   formal institutions
    • nor  from  mainstream   brands
    • value notionsspending  paIerns  create  new  
    • money management behaviorswhich  create  new  
    • spilloverwhich  
    • what  happens  when  people  trust  mobile  operators  more than banks?
    • extendsthe  nuclear  family  
    • broader  noGons  of   community
    • real-­‐world  social  networking  for   life opportunities
    • community intersectionthe  nuances  of  
    • social and cultural normscommunity  behaviors  guided  by  
    • spending behaviorswhich  guide  
    • mobile spending behaviorsand  create  new  
    • what  happens  when  mobile  money  becomes  a  smarter  tool  to groom social networks?
    • educationthe  value  of  
    • educationthe  pressures  of  
    • ad  hoc   learning
    • when  it’s   least expected
    • teach relationshipstechnology  can  
    • teach trusttechnology  can  
    • teach activismtechnology  can  
    • what  happens  when  the  mobile  payments  plaMorm  acGvely  teaches money management?
    • answers?what  happened  to  the  
    • © 2011 frog. All rights reserved.