Inspiring the mobile payment experience: what next for people, culture, technology
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Inspiring the mobile payment experience: what next for people, culture, technology Inspiring the mobile payment experience: what next for people, culture, technology Presentation Transcript

  • Inspiring  the  mobile  payment  experience:  what  next  for  people,  culture,  and  technology  Ravi  Chhatpar  Strategy  Director,  frog  Shanghai    EFMA  September  27,  2011  
  • inspirationinnovaGon  begins  with  the  search  for  
  • the right questioninspiraGon  begins  with  the  search  for  
  • immersive   living
  • immersive   commuting
  • immersive   working
  • to  get  from   here…
  • to   here!
  • mobile paymentsdiscovering  quesGons  about  the  future  of  
  • trust  emerges  from  that  which  provides   tangible value
  • value  does  not  always  come  from   formal institutions
  • nor  from  mainstream   brands
  • value notionsspending  paIerns  create  new  
  • money management behaviorswhich  create  new  
  • spilloverwhich  
  • what  happens  when  people  trust  mobile  operators  more than banks?
  • extendsthe  nuclear  family  
  • broader  noGons  of   community
  • real-­‐world  social  networking  for   life opportunities
  • community intersectionthe  nuances  of  
  • social and cultural normscommunity  behaviors  guided  by  
  • spending behaviorswhich  guide  
  • mobile spending behaviorsand  create  new  
  • what  happens  when  mobile  money  becomes  a  smarter  tool  to groom social networks?
  • educationthe  value  of  
  • educationthe  pressures  of  
  • ad  hoc   learning
  • when  it’s   least expected
  • teach relationshipstechnology  can  
  • teach trusttechnology  can  
  • teach activismtechnology  can  
  • what  happens  when  the  mobile  payments  plaMorm  acGvely  teaches money management?
  • answers?what  happened  to  the  
  • © 2011 frog. All rights reserved.