Inspiring the mobile payment experience: what next for people, culture, technology

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Inspiring the mobile payment experience: what next for people, culture, technology

  1. 1. Inspiring  the  mobile  payment  experience:  what  next  for  people,  culture,  and  technology  Ravi  Chhatpar  Strategy  Director,  frog  Shanghai    EFMA  September  27,  2011  
  2. 2. inspirationinnovaGon  begins  with  the  search  for  
  3. 3. the right questioninspiraGon  begins  with  the  search  for  
  4. 4. immersive   living
  5. 5. immersive   commuting
  6. 6. immersive   working
  7. 7. to  get  from   here…
  8. 8. to   here!
  9. 9. mobile paymentsdiscovering  quesGons  about  the  future  of  
  10. 10. trust  emerges  from  that  which  provides   tangible value
  11. 11. value  does  not  always  come  from   formal institutions
  12. 12. nor  from  mainstream   brands
  13. 13. value notionsspending  paIerns  create  new  
  14. 14. money management behaviorswhich  create  new  
  15. 15. spilloverwhich  
  16. 16. what  happens  when  people  trust  mobile  operators  more than banks?
  17. 17. extendsthe  nuclear  family  
  18. 18. broader  noGons  of   community
  19. 19. real-­‐world  social  networking  for   life opportunities
  20. 20. community intersectionthe  nuances  of  
  21. 21. social and cultural normscommunity  behaviors  guided  by  
  22. 22. spending behaviorswhich  guide  
  23. 23. mobile spending behaviorsand  create  new  
  24. 24. what  happens  when  mobile  money  becomes  a  smarter  tool  to groom social networks?
  25. 25. educationthe  value  of  
  26. 26. educationthe  pressures  of  
  27. 27. ad  hoc   learning
  28. 28. when  it’s   least expected
  29. 29. teach relationshipstechnology  can  
  30. 30. teach trusttechnology  can  
  31. 31. teach activismtechnology  can  
  32. 32. what  happens  when  the  mobile  payments  plaMorm  acGvely  teaches money management?
  33. 33. answers?what  happened  to  the  
  34. 34. © 2011 frog. All rights reserved.

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