Healthcare Innovation Now: 3 themes and 10 insights.
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Healthcare Innovation Now: 3 themes and 10 insights.

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frog’s Executive Creative Director Fabio Sergio builds a strong case at Mobile Health Industry Summit 2011 in Brussels about why healthcare solutions should be ecosystem-based and designed around ...

frog’s Executive Creative Director Fabio Sergio builds a strong case at Mobile Health Industry Summit 2011 in Brussels about why healthcare solutions should be ecosystem-based and designed around people, not "just" patients.

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Healthcare Innovation Now: 3 themes and 10 insights. Healthcare Innovation Now: 3 themes and 10 insights. Presentation Transcript

  • Mobile Healthcare SummitSEPTEMBER 2011
  • 2 7
  • frog drives innovation for the connected world. 3 7
  • One global team Seattle Amsterdam Kiev & Vinnitsa Boston Milan MunichSan Francisco New York Gurgaon Austin Shanghai Chennai Bangalore Johannesburg Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 4
  • One processDiscover Design Deliver DeployAnalysis Becomes Insights Insights Become Ideas Ideas Become Products Products Become Reality• Design research • User Experience architecture • Detailed design & • Certification• Market and business research • Sketching and modeling documentation • Systems integration• Technology assessment • Ecosystem integration • Software architecture & • Packaging and marketing• Opportunity mapping • Visual design engineering support • Prototyping and usability • Testing & Quality Assurance • Post-launch revisions and • Out-of-the-box-experience enhancements Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 5
  • introductionin the next 20 mins or so...
  • frog & healthcareconnected careconnect all participantssimplify access to informationimprove decision-makingmotivate healthier behaviors
  • today3 themes, 10 insights
  • theme #1what we talk aboutwhen we talk about people
  • User-Centered Designpatient-centric solutions
  • what about you?people are not their diseases
  • insight #1people, not patients.
  • mapping people, context, touch-points Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 16
  • thinking along the time axis Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 17
  • insight #2context & time matter. a lot.
  • product-centric innovationsmall changes, big impact
  • Lifescan OneTouch UltraVueMobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 20
  • Lifescan OneTouch UltraVueMobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 21
  • insight #3small detailsmake a huge di erence.
  • innovation for healthcare professionalsget in the flow
  • PatientSafe PatientTouch
  • insight #4where protocol & e ciencyrule it’s all about workflow.
  • theme #2data, software, services
  • from data to information to knowledge …view and Discussed …view and Interact with Interact with health health information, information, People which is… which is… Professionals in their daily Delivering lives… Shared Healthcare...generate data, which is… Transformed generate data, which is… Collected Collected Correlated Stored Aggregated Aggregated Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 28
  • www.weforum.org/issues/rethinking-personal-data Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 29
  • www.opte.orghuge data-sets overlap and intersect,shaping new industries and ecosystems
  • every species gives a littlefor all the (other) species to thrive
  • insight #5connected continuums:think ecosystem, not silo.
  • innovation for emerging marketslow-tech, high impact
  • Project Masiluleke
  • Project Masiluleke
  • insight #6to increase shared access,innovation is where you find it.
  • behavior-centric innovationsocial networksas infrastructure
  • TemptdMobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 38
  • TemptdMobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 39
  • insight #7leverage participation & funto increase engagementand enlarge the circle of care.
  • open-ended innovationwhen design leads R&D
  • e-monitors
  • e-monitors
  • insight #8create open ecosystemsfor new value to be shared.
  • technology-centric innovationnew opportunities, new rules
  • Novartis Physician Evidence Nurse E ciency Patient Empowerment Caregiver EngagementMobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 46
  • NovartisPatientEmpowerment Self-tracking progress increases the patient’s awareness by objectifying subjective perceptions and falliblePut patients back in control of their health recall of past events.and life by enabling self-care. Community-enabled care is possible thanks to direct connections to caregivers and other patients. Leveraging motivation and rewarding schemas rather than fear and guilt.
  • NovartisCaregiverEngagement Rebalancing the relationship so that the focus of all interactions shifts away from the patient’s medicalFrom emotional lightning rods to condition.protagonists in the patient’s recovery. The circle of care can be extended also to those people who are not physically close to the patient. The more caregivers are enabled to properly assist the patient the less Healthcare Professionals need to be involved in minor issues that take time and reduce their e ciency. Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11
  • NovartisPhysicianEvidence By enabling trust, evidence improves the quality of the relationship between physicians and patients.Better decisions and better care because Reliable and timely data about patientof objective information about the health and behavior patterns.patient’s state and behavior. Increased quality of care and better outcomes with the same limited number of interactions. Prioritize interventions for those who really need attention. Mobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 49
  • NovartisNurseE ciency Streamlined communications with physicians and patients.Provide the best support possible in the Streamlined check-up scheduling.limited time available. Shared best practices with patients and colleagues. Prioritize interventions for those who really need attention.
  • NovartisMobile Healthcare Summit © 2011. confidential & proprietary. 20/09/11 51
  • insight #9connect all participantssimplify access to informationimprove decision-makingmotivate “virtuous” behaviors
  • theme #3time is a scarce resource
  • Syd Mead
  • insight #10Not just compelling visionsof a perfect future,but a present that’s a betaof the future we want to live in.healthcare needs innovation.now.
  • 3 themes, 10 insightsa quick recap
  • center your solutions aroundpeople, not patientsforget products, thinkdata, software, servicesforget doing it alone, thinkecosystems, not siloshealthcare needsinnovation. now.
  • fabio.sergio@frogdesign.com www. frogdesign.com @frogdesign