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Greener Gadgets

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frog VP of Creative Robert Fabricant gave the closing keynote speech at last the Greener Gadgets Conference in New York. The annual conference, a production of the Consumer Electronics Association, …

frog VP of Creative Robert Fabricant gave the closing keynote speech at last the Greener Gadgets Conference in New York. The annual conference, a production of the Consumer Electronics Association, highlights topics surrounding green design, innovation, and technology. It also addresses ways in which electronics make a major impact by utilizing renewable energy in developing nations.

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  • 1. FROM SYSTEMS OF PRODUCTION © 2008 frog design. Confidential & Proprietary. 13
  • 2. TO SYSTEMS OF PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 3. BIOFEEDBACK STRESSERASER © 2008 frog design. Confidential & Proprietary.
  • 4. It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body. Chiropractor © 2008 frog design. Confidential & Proprietary. 13
  • 5. EMR ICW LIFESENSOR
  • 6. PATIENT MANAGEMENT AIRSTRIP © 2008 frog design. Confidential & Proprietary.
  • 7. MOBILE HEALTH PROJECT MASILULEKE
  • 8. HOME MONITORING EMONITORS © 2008 frog design. Confidential & Proprietary.
  • 9. SMART METER YELLO STROM © 2008 frog design. Confidential & Proprietary. 13
  • 10. climate change addiction weight loss saving for retirement personal debt energy consumption waste © 2008 frog design. Confidential & Proprietary. 13
  • 11. + behavioral economics sensory augmentation © 2008 frog design. Confidential & Proprietary. 13
  • 12. + personal informatics sociability © 2008 frog design. Confidential & Proprietary. 13
  • 13. fabio clay musick © 2008 frog design. Confidential & Proprietary. 13
  • 14. fabio clay musick Systems of Perception © 2008 frog design. Confidential & Proprietary. 13
  • 15. fabio clay musick Design for Awareness © 2008 frog design. Confidential & Proprietary. 13
  • 16. fabio clay musick Augmented Mindfullness © 2008 frog design. Confidential & Proprietary. 13
  • 17. fabio clay musick wtf? © 2008 frog design. Confidential & Proprietary. 13
  • 18. xxxxxxxx xxxxxxxxx A new domain of user experience design that applies to methods of recording behavior, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behavior more intelligently than they would without these augmentations. © 2008 frog design. Confidential & Proprietary. 13
  • 19. fig 1: Basic Architecture COLLECT PROCESS REPORT PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 20. fig 1: Basic Architecture COLLECT PROCESS REPORT PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 21. fig 1: Basic Architecture COLLECT PROCESS REPORT tool self / society PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 22. fig 1: Basic Architecture COLLECT PROCESS REPORT decision? behavior? action? PERCEPTION © 2008 frog design. Confidential & Proprietary. 13
  • 23. fig 2: Behavioral Model (fogg) 1. MOTIVATION 2. ABILITY (SIMPLICITY) © 2008 frog design. Confidential & Proprietary.
  • 24. fig 2: Behavioral Model (fogg) target behavior r avio eh e tb a rg t rm e rfo p to 1. MOTIVATION o od h eli lik d a se re inc 2. ABILITY (SIMPLICITY) © 2008 frog design. Confidential & Proprietary.
  • 25. fig 2: Behavioral Model (fogg) 1. MOTIVATION 2. ABILITY (SIMPLICITY) © 2008 frog design. Confidential & Proprietary.
  • 26. t t+1 t+2 t+3 t+4 t = time © 2008 frog design. Confidential & Proprietary.
  • 27. t = time © 2008 frog design. Confidential & Proprietary.
  • 28. t = time © 2008 frog design. Confidential & Proprietary.
  • 29. a = attention / awareness t = time © 2008 frog design. Confidential & Proprietary.
  • 30. fig 3: Experience Profile (fabb) a = attention / awareness t = time © 2008 frog design. Confidential & Proprietary.
  • 31. fig 3: Experience Profile (fabb) t+2 a = attention / awareness t+1 t t+3 t = time © 2008 frog design. Confidential & Proprietary.
  • 32. fig 4: Time Inconsistency You t You t+1 You t+2 You t+3 © 2008 frog design. Confidential & Proprietary.
  • 33. fig 4: Time Inconsistency I want fried chicken! © 2008 frog design. Confidential & Proprietary.
  • 34. fig 4: Time Inconsistency I want I don’t fried want chicken! diabetes! © 2008 frog design. Confidential & Proprietary.
  • 35. Technology that augments mindfulness can help us address problems we’re not naturally good at solving.
  • 36. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 37. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 38. YOURFLOWINGDATA © 2008 frog design. Confidential & Proprietary. 13
  • 39. MINT.COM
  • 40. © 2008 frog design. Confidential & Proprietary. 13
  • 41. SCHWARTZ POWELL HEALTHSIMPLE © 2008 frog design. Confidential & Proprietary. 13
  • 42. VITALITY GLOWCAP © 2008 frog design. Confidential & Proprietary.
  • 43. YAMAHA BODYBEAT © 2008 frog design. Confidential & Proprietary.
  • 44. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 45. FITBIT
  • 46. WITHINGS
  • 47. © 2008 frog design. Confidential & Proprietary.
  • 48. FROG ALGAE PAINT © 2008 frog design. Confidential & Proprietary. 13
  • 49. JAMES ROJAS REIMAGINIG CHINATOWN © 2008 frog design. Confidential & Proprietary. 13
  • 50. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 51. WIIFIT © 2008 frog design. Confidential & Proprietary. 13
  • 52. BAYER DIDGET
  • 53. FIAT ECODRIVE
  • 54. FORD FUSION DASHBOARD © 2008 frog design. Confidential & Proprietary. 13
  • 55. © 2008 frog design. Confidential & Proprietary. 13
  • 56. + feedback + tangibility + simulation + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 57. NKE PLUS
  • 58. © 2008 frog design. Confidential & Proprietary. 13
  • 59. GETUPANDMOVE.ME © 2008 frog design. Confidential & Proprietary. 13
  • 60. Technology that augments mindfulness can help us address problems we’re not naturally good at solving.
  • 61. { + feedback { architecture Augmented + tangibility behavioral model Mindfullness + simulation experience profile + sociability © 2008 frog design. Confidential & Proprietary. 13
  • 62. © 2008 frog design. Confidential & Proprietary. 13
  • 63. thanks! @fabtweet © 2008 frog design. Confidential & Proprietary.
  • 64. We think that we're in the artifact business, but we're not; we're in the consequence business. Allan Chochinov, Core77 © 2008 frog design. Confidential & Proprietary.
  • 65. DISTRIBUTED DIAGNOSTICS PROJECT MASILULEKE © 2008 frog design. Confidential & Proprietary.