0
May 2014
AGING BY DESIGN
!
Understanding the real and nuanced
lives of the 65+ and human-centered
design’s potential to en...
FROG IS
A GLOBAL 

PRODUCT
STRATEGY
& DESIGN FIRM
3
For over 40 years, we have believed in
creating products with cultural & emotional
qualities. Human experience has alway...
We design experiences - product, digital, environmental or virtual.
SERVICES
FROG IS
A GLOBAL
PRODUCT
STRATEGY
AND
DESIGN
FIRM
Tools and capabilities that help our
clients capture value by i...
And we are passionate about innovating for our aging
population and for the people who care for them.
WHY AGING BY DESIGN?
WE ARE INTERESTED IN — AND
ACTIVELY EXPLORING — THE
TRANSFORMATIVE IMPACT THAT
GREAT DESIGN AND EMERG...
THE NEED IS MASSIVE
8
The elderly population in America alone (classified as 65
years of age and older) is projected to sh...
SPENDING CAPACITY
9
According to a Nielsen study of “Marketing’s Most Valuable Generation,” consumers over 50 years of age...
WHO ARE WE TALKING ABOUT?
TV DINNERS & MOON
LANDINGS. CIVIL
RIGHTS & WOODSTOCK.
THE POST-WAR
PRIVILEGED.
!
THE INNOVATION
...
!
!
!!
!
!
!
!
!
53% of Boomers
are on Facebook
Nielsen Report: INTRODUCING BOOMERS: MARKETING'S MOST VALUABLE GENERATION
!
!
!!
!
!
!
!
!
41% of Apple customers
are Boomers
Nielsen Report: INTRODUCING BOOMERS: MARKETING'S MOST VALUABLE GENERAT...
!
!
!!
!
!
!
!
45% of persons aged
65-74 engage in regular
physical activity.
H&HS: PROFILE OF OLDER AMERICANS 2012.
!
WHAT PEOPLE WANT 

IS CONTROL. OVER
THEMSELVES, THEIR
SURROUNDINGS
AND THEIR LIFE
DECISIONS.
THE NONNEGOTIABLE NEEDS
Help me
stay me.
Help me stay
engaged.
Help me
stay in
control.
Help me stay
mentally &
physically...
BY THE WAY, THEIR KIDS ARE GOING
TO EXPECT MORE. A LOT MORE.
16
To the senior, an
amusement.
To the caregiver, a
communication tool.
To the senior, an
activity motivator.
To the caregiver, a
vitals indicator.
Or a location
device…
25
WE ARE IN THE MIDDLE OF A
CARE INNOVATION EXPLOSION
And we are just at
the very beginning…
It’s going to get much more
sophisticated. And provocative.
And contentious. And om...
WHAT
OPPORTUNITIES
OPEN UP WHEN
BIG DATA IS
INTELLIGENTLY
OPEN SOURCE?
WHAT
OPPORTUNITIES
OPEN UP WITH
THE ADVENT OF
MORE NON-
INVASIVE WAYS
TO TRACK AND
MONITOR?
WHAT
OPPORTUNITIES
ARISE WHEN
TRACKING AND
MONITORING
ISN’T A BAD
THING?
Heart rate: 110 beats/minute
Body temp: 99F
UV ex...
WHAT
OPPORTUNITIES
ARISE WHEN
WHERE WE ARE
ISN’T AN ISSUE?
WHAT
OPPORTUNITIES
ARISE WHEN OUR
ENVIRONMENTS
ARE OPTIMIZED TO
ACTUALLY CARE
FOR US?
WHAT
OPPORTUNITIES
OPEN UP WHEN
WE CAN ANALYZE
OUR DIET IN REAL-
TIME ALL THE
TIME?
WHAT
OPPORTUNITIES
ARISE WHEN WE
HARNESS OUR
MICROBIOME?
WHAT
OPPORTUNITIES
ARISE WHEN
ARTIFICIAL
INTELLIGENCE
FILLS THE
CAREGIVER GAP?
© Capital Pictures
WHAT
OPPORTUNITIES
ARISE WHEN WE
CAN CREATE
BESPOKE
ENVIRONMENTS
AT SCALE?
© Hans Erkelens
WHAT
OPPORTUNITIES
ARISE WHEN 

THE UNREAL 

IS REAL?
WHAT
OPPORTUNITIES
ARISE WHEN WE
UNDERSTAND 

AND HARNESS
OUR DNA?
1
REMEMBER, THEY ARE NOT 

YOUR EXPECTED ELDERLY.
THANK YOU!
Lindsey Conner Mosby
frog
Executive Strategy Director, Healthcare
lindsey.mosby@frogdesign.com
512.574.6128
!
f...
frog is a company of Aricent. © 2014 frog design inc.
Aging By Design: An Overview
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Aging By Design: An Overview

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The 50-plus population in the United States consists of close to 100 million consumers. Between now and 2030, this demographic will expand by over 34%. Additionally, by 2030 roughly 1 in 5 Americans will be 65 years of age and older, for a total of 72 million seniors.

In general, we are living longer and with more health complications. Even so, most of us want nothing more than to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.

This presentation explores the transformative impact that great design and emerging technologies will have on creating sustainable, supportive, and connected communities for the aging population and those who care for them.

Published in: Design, Healthcare, Business
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  • I both look forward to and dread my retirement, just a few years away. Considering my use and experience with technology and observing my elderly parents bewilderment with the same, I fear that the designers fail to consider that adding complexity and depth to devices just increases their inaccessibility to aging minds and bodies. Luckily my boomer generation has had time to become accustomed to technology but as our physical and mental abilities decline these same devices must change with us or become useless.
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  • just before I looked at the receipt which had said $8866 , I be certain …that…my brothers friend was realey erning money parttime online. . there brothers friend has done this for only about seven months and resantly repayed the mortgage on their place and bourt a great Mazda MX-5 . go now……..www.JOBS505.Com
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Transcript of "Aging By Design: An Overview"

  1. 1. May 2014 AGING BY DESIGN ! Understanding the real and nuanced lives of the 65+ and human-centered design’s potential to enrich them. © Abbey Elaine Photography
  2. 2. FROG IS A GLOBAL 
 PRODUCT STRATEGY & DESIGN FIRM
  3. 3. 3 For over 40 years, we have believed in creating products with cultural & emotional qualities. Human experience has always been central to why we are here.
  4. 4. We design experiences - product, digital, environmental or virtual.
  5. 5. SERVICES FROG IS A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM Tools and capabilities that help our clients capture value by identifying untapped opportunities in the market and converting them into meaningful strategies. Strategy and design that choreographs interactions between people and a brand’s products and services over extended time. The concepting, planning and engineering of products and services that connect on a functional and emotional level. Capabilities to get our clients products to market quickly by supporting internal development and manufacturing processes. EXPERIENCE STRATEGY PRODUCT & SERVICE DESIGN PRODUCT REALIZATION GROWTH STRATEGY EXPERIENCE ASSESSMENT ! EXPERIENCE ENVISIONING ! EXPERIENCE PLANNING ! EXPERIENCE MANAGEMENT BRAND DESIGN ! PHYSICAL DESIGN ! SOFTWARE & DIGITAL DESIGN ! DESIGN SYSTEMS DESIGN FOR MANUFACTURING ! PRODUCT REALIZATION MANAGEMENT ! SOFTWARE DEVELOPMENT ! DESIGN SYSTEMS DEVELOPMENT INSIGHTS ! PRODUCT STRATEGY ! BRAND STRATEGY ! TECHNOLOGY STRATEGY We are thought leaders anticipating the future.
  6. 6. And we are passionate about innovating for our aging population and for the people who care for them.
  7. 7. WHY AGING BY DESIGN? WE ARE INTERESTED IN — AND ACTIVELY EXPLORING — THE TRANSFORMATIVE IMPACT THAT GREAT DESIGN AND EMERGING TECHNOLOGIES WILL HAVE ON CREATING SUSTAINABLE, SUPPORTIVE AND CONNECTED COMMUNITIES FOR THE AGING POPULATION AND THOSE WHO CARE FOR THEM. 710
  8. 8. THE NEED IS MASSIVE 8 The elderly population in America alone (classified as 65 years of age and older) is projected to shoot up 78% over the next 20 years. By 2030, roughly 1 in 5 Americans will be elderly, or over 72 million seniors. Even with all of this, most of us want nothing more that to remain in the company of our friends and loved ones, stay 
 in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.
  9. 9. SPENDING CAPACITY 9 According to a Nielsen study of “Marketing’s Most Valuable Generation,” consumers over 50 years of age represent 44% of the U.S. population, control 70% of disposable income, and account for 49% of all spending on packaged goods.
  10. 10. WHO ARE WE TALKING ABOUT? TV DINNERS & MOON LANDINGS. CIVIL RIGHTS & WOODSTOCK. THE POST-WAR PRIVILEGED. ! THE INNOVATION GENERATION. 10
  11. 11. ! ! !! ! ! ! ! ! 53% of Boomers are on Facebook Nielsen Report: INTRODUCING BOOMERS: MARKETING'S MOST VALUABLE GENERATION
  12. 12. ! ! !! ! ! ! ! ! 41% of Apple customers are Boomers Nielsen Report: INTRODUCING BOOMERS: MARKETING'S MOST VALUABLE GENERATION
  13. 13. ! ! !! ! ! ! ! 45% of persons aged 65-74 engage in regular physical activity. H&HS: PROFILE OF OLDER AMERICANS 2012.
  14. 14. ! WHAT PEOPLE WANT 
 IS CONTROL. OVER THEMSELVES, THEIR SURROUNDINGS AND THEIR LIFE DECISIONS.
  15. 15. THE NONNEGOTIABLE NEEDS Help me stay me. Help me stay engaged. Help me stay in control. Help me stay mentally & physically fit.
  16. 16. BY THE WAY, THEIR KIDS ARE GOING TO EXPECT MORE. A LOT MORE. 16
  17. 17. To the senior, an amusement. To the caregiver, a communication tool.
  18. 18. To the senior, an activity motivator. To the caregiver, a vitals indicator.
  19. 19. Or a location device…
  20. 20. 25 WE ARE IN THE MIDDLE OF A CARE INNOVATION EXPLOSION
  21. 21. And we are just at the very beginning… It’s going to get much more sophisticated. And provocative. And contentious. And omnipresent.
  22. 22. WHAT OPPORTUNITIES OPEN UP WHEN BIG DATA IS INTELLIGENTLY OPEN SOURCE?
  23. 23. WHAT OPPORTUNITIES OPEN UP WITH THE ADVENT OF MORE NON- INVASIVE WAYS TO TRACK AND MONITOR?
  24. 24. WHAT OPPORTUNITIES ARISE WHEN TRACKING AND MONITORING ISN’T A BAD THING? Heart rate: 110 beats/minute Body temp: 99F UV exposure: Low Hydration: Normal
  25. 25. WHAT OPPORTUNITIES ARISE WHEN WHERE WE ARE ISN’T AN ISSUE?
  26. 26. WHAT OPPORTUNITIES ARISE WHEN OUR ENVIRONMENTS ARE OPTIMIZED TO ACTUALLY CARE FOR US?
  27. 27. WHAT OPPORTUNITIES OPEN UP WHEN WE CAN ANALYZE OUR DIET IN REAL- TIME ALL THE TIME?
  28. 28. WHAT OPPORTUNITIES ARISE WHEN WE HARNESS OUR MICROBIOME?
  29. 29. WHAT OPPORTUNITIES ARISE WHEN ARTIFICIAL INTELLIGENCE FILLS THE CAREGIVER GAP? © Capital Pictures
  30. 30. WHAT OPPORTUNITIES ARISE WHEN WE CAN CREATE BESPOKE ENVIRONMENTS AT SCALE? © Hans Erkelens
  31. 31. WHAT OPPORTUNITIES ARISE WHEN 
 THE UNREAL 
 IS REAL?
  32. 32. WHAT OPPORTUNITIES ARISE WHEN WE UNDERSTAND 
 AND HARNESS OUR DNA?
  33. 33. 1 REMEMBER, THEY ARE NOT 
 YOUR EXPECTED ELDERLY.
  34. 34. THANK YOU! Lindsey Conner Mosby frog Executive Strategy Director, Healthcare lindsey.mosby@frogdesign.com 512.574.6128 ! frog business@frogdesign.com
  35. 35. frog is a company of Aricent. © 2014 frog design inc.
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