five futures

ﬁve futuresBRANDON EDWARDS, CREATIVE DIRECTOR

Open for business in April 2007 serving GE and SK Telecom.Scaled in 1 year to support Lenovo, LGE, NTT Docomo, Huawei. February 2012 2

1700 square meters in an iconic renovated warehouse.Move-in September 2010. February 2012 3

Today, we are 55 frogs with 15 passports in Shanghai.Fully representative cross-section of frog disciplines:Creative, Tech, Strategy, PM, BD, Operations. 4

We have experience researching both developed and emerging Asianmarkets. In our 5-year history, we have worked in China, Taiwan, HongKong, Korea, Japan, Thailand, Vietnam and Singapore. 5

Our work is diverse both in regards to geographies and industries. Ourexpertise covers Finance, Transportation, FMCG, CE, Media Services,Telecommunications and Retail. 6

ﬁve futures

ﬁve futures It is far better to adapt the technology to the user than to force the user to adapt to the technology. 2012 8

ﬁve futures It is far better to adapt the technology to the user than to force the user to adapt to the technology. 2012 9

ﬁve futures adapting to people 2012 10

5 mega-trends contextual touch adaptive feels creating learning meaningful connections extending everything 2012 11

co-screen collaboration

one minute it’s a phonemulti-touch helps windows totransform 2012 13

windows are becoming part of our world 2012 14

ﬁve futures how do we manage fast changing contexts? 2012 15

windows can react 2012 16

Senseg tixel

leaning in 2012 18

windows can respond 2012 19

ﬁve futures how can the interactions we enable be so familiar that people forget about the technology involved? 2012 20

Introduction 2012 21

Nike knows how you move

Nest works independently after 1 week 05/09/11

Proteus knows how you feel

Google driverless car knows how to drive

ﬁve futures how can we create experiences that know how to learn without designers or engineers involved? 2012 26

3.14 Innovations’ On/Off paint

Spotify Box uses a TUI 05/09/11

GlowCap reminder and reﬁll system 05/09/11

Nabaztag keeps you in minimal touch 05/09/11

ﬁve futures how can we make every connection between objects, humans, and spaces more meaningful? 2012 31

Bionic contact lens

ﬁve futures 2012 33

connections

health

ﬁve futures emotion 2012 36

ﬁve futures what happens when the interface is everywhere? 2012 37

ﬁve futures / ﬁve questions these are the questions we’re just starting to understand1. how do we manage fast changing contexts?2. how can the interactions we enable be so familiar that people forget about the technology involved?3. how can we create experiences that know how to learn without designers or engineers involved?4. how can we make every connection between objects, humans, and spaces more meaningful?5. what happens when the interface is everywhere? 2012 38

thanks! the future is what we make.Sina Weibo Twitter@frogdesign @frogdesign@BrandonBerry @Bred 2012 39

http://adidas-interactive.posterous.com	21
http://www.zhuxingjie.info	4
http://pinterest.com	1
http://cargocollective.com	1

five futures

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