five futuresBRANDON EDWARDS, CREATIVE DIRECTOR
Open for business in April 2007 serving GE and SK Telecom.Scaled in 1 year to support Lenovo, LGE, NTT Docomo, Huawei.    ...
1700 square meters in an iconic renovated warehouse.Move-in September 2010.                                               ...
Today, we are 55 frogs with 15 passports in Shanghai.Fully representative cross-section of frog disciplines:Creative, Tech...
We have experience researching both developed and emerging Asianmarkets. In our 5-year history, we have worked in China, T...
Our work is diverse both in regards to geographies and industries. Ourexpertise covers Finance, Transportation, FMCG, CE, ...
five futures
five futures              It is far better to adapt the              technology to the user than to              force the ...
five futures              It is far better to adapt the              technology to the user than to              force the ...
five futures              adapting to people                                   2012   10
5 mega-trends                contextual touch                adaptive feels                creating learning              ...
co-screen collaboration
one minute it’s a phonemulti-touch helps windows totransform                               2012   13
windows are becoming part of our world                                         2012   14
five futures                how do we manage              fast changing contexts?                                        20...
windows can react                    2012   16
Senseg tixel
leaning in             2012   18
windows can respond                      2012   19
five futures              how can the interactions we enable               be so familiar that people forget               ...
Introduction               2012   21
Nike knows how you move
Nest works independently after 1 week                         05/09/11
Proteus knows how you feel
Google driverless car knows how to drive
five futures               how can we create experiences               that know how to learn without              designer...
3.14 Innovations’ On/Off paint
Spotify Box uses a TUI                 05/09/11
GlowCap reminder and refill system                      05/09/11
Nabaztag keeps you in minimal touch                       05/09/11
five futures              how can we make every connection              between objects, humans, and              spaces mo...
Bionic contact lens
five futures              2012   33
connections
health
five futures              emotion                        2012   36
five futures              what happens when the interface is                        everywhere?                            ...
five futures / five questions                                   these are the questions                              we’re j...
thanks!           the future is what we make.Sina Weibo                           Twitter@frogdesign                      ...
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five futures

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Technology is changing the human experience, creating new connections between people, products and markets around the world. The computer is stepping out, off the desk, even out of our pockets, to become embedded in our world, around us, on us, and even in us. With this trend, user interaction will go above the glass, beyond the screen, and beyond pixels. In his talk, Brandon Edwards addressed the implications of these changes on consumer behavior, and the 5 futures of interaction design.

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five futures

  1. 1. five futuresBRANDON EDWARDS, CREATIVE DIRECTOR
  2. 2. Open for business in April 2007 serving GE and SK Telecom.Scaled in 1 year to support Lenovo, LGE, NTT Docomo, Huawei. February 2012 2
  3. 3. 1700 square meters in an iconic renovated warehouse.Move-in September 2010. February 2012 3
  4. 4. Today, we are 55 frogs with 15 passports in Shanghai.Fully representative cross-section of frog disciplines:Creative, Tech, Strategy, PM, BD, Operations. 4
  5. 5. We have experience researching both developed and emerging Asianmarkets. In our 5-year history, we have worked in China, Taiwan, HongKong, Korea, Japan, Thailand, Vietnam and Singapore. 5
  6. 6. Our work is diverse both in regards to geographies and industries. Ourexpertise covers Finance, Transportation, FMCG, CE, Media Services,Telecommunications and Retail. 6
  7. 7. five futures
  8. 8. five futures It is far better to adapt the technology to the user than to force the user to adapt to the technology. 2012 8
  9. 9. five futures It is far better to adapt the technology to the user than to force the user to adapt to the technology. 2012 9
  10. 10. five futures adapting to people 2012 10
  11. 11. 5 mega-trends contextual touch adaptive feels creating learning meaningful connections extending everything 2012 11
  12. 12. co-screen collaboration
  13. 13. one minute it’s a phonemulti-touch helps windows totransform 2012 13
  14. 14. windows are becoming part of our world 2012 14
  15. 15. five futures how do we manage fast changing contexts? 2012 15
  16. 16. windows can react 2012 16
  17. 17. Senseg tixel
  18. 18. leaning in 2012 18
  19. 19. windows can respond 2012 19
  20. 20. five futures how can the interactions we enable be so familiar that people forget about the technology involved? 2012 20
  21. 21. Introduction 2012 21
  22. 22. Nike knows how you move
  23. 23. Nest works independently after 1 week 05/09/11
  24. 24. Proteus knows how you feel
  25. 25. Google driverless car knows how to drive
  26. 26. five futures how can we create experiences that know how to learn without designers or engineers involved? 2012 26
  27. 27. 3.14 Innovations’ On/Off paint
  28. 28. Spotify Box uses a TUI 05/09/11
  29. 29. GlowCap reminder and refill system 05/09/11
  30. 30. Nabaztag keeps you in minimal touch 05/09/11
  31. 31. five futures how can we make every connection between objects, humans, and spaces more meaningful? 2012 31
  32. 32. Bionic contact lens
  33. 33. five futures 2012 33
  34. 34. connections
  35. 35. health
  36. 36. five futures emotion 2012 36
  37. 37. five futures what happens when the interface is everywhere? 2012 37
  38. 38. five futures / five questions these are the questions we’re just starting to understand1. how do we manage fast changing contexts?2. how can the interactions we enable be so familiar that people forget about the technology involved?3. how can we create experiences that know how to learn without designers or engineers involved?4. how can we make every connection between objects, humans, and spaces more meaningful?5. what happens when the interface is everywhere? 2012 38
  39. 39. thanks! the future is what we make.Sina Weibo Twitter@frogdesign @frogdesign@BrandonBerry @Bred 2012 39

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