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Fabio Sergio: Design Thinking for the Future

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    Fabio Sergio: Design Thinking for the Future - Presentation Transcript

    1. Subject to Change Fabio Sergio February 2009 © 2009 frog design. confidential & proprietary. February 2009 1 LIFT 09  Subject to Change
    2. a (short) story… © 2009 frog design. confidential & proprietary. February 2009 2 LIFT 09  Subject to Change
    3. Project Masiluleke Pop!Tech, iTeach, Praekelt, frog design, Aricent, MTN, NokiaSiemens, National Geographic © 2009 frog design. confidential & proprietary. February 2009 3 LIFT 09  Subject to Change
    4. © 2009 frog design. confidential & proprietary. February 2009 4 LIFT 09  Subject to Change
    5. “All experts agree that earlier diagnosis and treatment are the only e ective ways to combat this epidemic. A key to this is how do you deliver information – which is what a diagnosis is – at the lowest possible cost.” George Whitesides University Professor of Chemistry, Harvard Founder, Diagnostics For All © 2009 frog design. confidential & proprietary. February 2009 5 LIFT 09  Subject to Change
    6. IMMERSION SYNTHESIS CONCEPT SERVICE DESIGN DEVELOPMENT Observational Research Ideation Sessions User Scenarios System Design Focus Groups Design Principles Customer Journey Maps Staging Plan Intercept Interviews Filtering Design Concepts Prototyping Expert Interviews Prioritization Focus Group Testing Pilot testing © 2009 frog design. confidential & proprietary. February 2009 6 LIFT 09  Subject to Change
    7. © 2009 frog design. confidential & proprietary. February 2009 7 LIFT 09  Subject to Change
    8. increasing awareness October 2008, 50.000.000 messages, 300% increase in calls to National AIDS Help Line, 5000 calls/day © 2009 frog design. confidential & proprietary. February 2009 8 LIFT 09  Subject to Change
    9. facilitating testing low cost in-home self-test kit, mobile support, easy local production and assembly © 2009 frog design. confidential & proprietary. February 2009 9 LIFT 09  Subject to Change
    10. “We are all looking forward “I think they would “It is important, and this system can be to them! You need to hurry love this kind of test. easy, because people up and get them out, so I are afraid. People are so afraid don’t have to see my other Everyone needs to to go to the clinic.” friends die.” know their status.” © 2009 frog design. confidential & proprietary. February 2009 10 LIFT 09  Subject to Change
    11. weren’t we supposed to talk about the future? © 2009 frog design. confidential & proprietary. February 2009 11 LIFT 09  Subject to Change
    12. “making it pretty” © 2009 frog design. confidential & proprietary. February 2009 12 LIFT 09  Subject to Change
    13. Marcello Nizzoli, Divisumma 24, Olivetti, 1956 © 2009 frog design. confidential & proprietary. February 2009 13 LIFT 09  Subject to Change
    14. “how it works” © 2009 frog design. confidential & proprietary. February 2009 14 LIFT 09  Subject to Change
    15. Apple, Power Mac G5, 2004 © 2009 frog design. confidential & proprietary. February 2009 15 LIFT 09  Subject to Change
    16. relax, futuristic image ahead… © 2009 frog design. confidential & proprietary. February 2009 16 LIFT 09  Subject to Change
    17. Syd Mead | www.sydmead.com © 2009 frog design. confidential & proprietary. February 2009 17 LIFT 09  Subject to Change
    18. © 2009 frog design. confidential & proprietary. February 2009 18 LIFT 09  Subject to Change
    19. Chris Jordan, 2007 | www.chrisjordan.com © 2009 frog design. confidential & proprietary. February 2009 19 LIFT 09  Subject to Change
    20. © 2009 frog design. confidential & proprietary. February 2009 20 LIFT 09  Subject to Change
    21. Tison & Taylor, Barbapapa’s Ark, 1974 © 2009 frog design. confidential & proprietary. February 2009 21 LIFT 09  Subject to Change
    22. Bruce Mau, 2004 | www.massivechange.com © 2009 frog design. confidential & proprietary. February 2009 22 LIFT 09  Subject to Change
    23. well, maybe not… but it can help change it (by shaping experiences and interactions that get us to reflect on our own behaviors) © 2009 frog design. confidential & proprietary. February 2009 23 LIFT 09  Subject to Change
    24. discovery, immersion synthesis, insight ideation, design prototyping verification (iteration) © 2009 frog design. confidential & proprietary. February 2009 24 LIFT 09  Subject to Change
    25. another (short) story… © 2009 frog design. confidential & proprietary. February 2009 25 LIFT 09  Subject to Change
    26. © 2009 frog design. confidential & proprietary. February 2009 26 LIFT 09  Subject to Change
    27. Overheard on the bus, circa 2006 “In the past you had to stamp the ticket, Now you simply caress the machine.” © 2009 frog design. confidential & proprietary. February 2009 27 LIFT 09  Subject to Change
    28. “In the past you had to stamp the ticket, Now you simply caress the machine.” © 2009 frog design. confidential & proprietary. February 2009 28 LIFT 09  Subject to Change
    29. Apple Lisa, early 80’s | www.apple.com Form Follows Function © 2009 frog design. confidential & proprietary. February 2009 29 LIFT 09  Subject to Change
    30. “In the past you had to stamp the ticket, Now you simply caress the machine.” © 2009 frog design. confidential & proprietary. February 2009 30 LIFT 09  Subject to Change
    31. Philippe Stark, Juicy Salif, Alessi | www.alessi.com Form Follows Emotion © 2009 frog design. confidential & proprietary. February 2009 31 LIFT 09  Subject to Change
    32. the pas ply car © 2009 frog design. confidential & proprietary. February 2009 32 LIFT 09  Subject to Change
    33. Form Follows Meaning (resonating with people’s value systems) © 2009 frog design. confidential & proprietary. February 2009 33 LIFT 09  Subject to Change
    34. empathy © 2009 frog design. confidential & proprietary. February 2009 34 LIFT 09  Subject to Change
    35. people-centered design (culture is not just about usage or consumption) © 2009 frog design. confidential & proprietary. February 2009 35 LIFT 09  Subject to Change
    36. impact © 2009 frog design. confidential & proprietary. February 2009 36 LIFT 09  Subject to Change
    37. © 2009 frog design. confidential & proprietary. February 2009 37 LIFT 09  Subject to Change
    38. technology as a material to sketch with © 2009 frog design. confidential & proprietary. February 2009 38 LIFT 09  Subject to Change
    39. Not just compelling visions of a perfect future, but a present that’s a beta of the future we want to live in. © 2009 frog design. confidential & proprietary. February 2009 39 LIFT 09  Subject to Change
    40. “…frog designs with a conscience…” (fast company, march 2009) © 2009 frog design. confidential & proprietary. February 2009 40 LIFT 09  Subject to Change
    41. © 2009 frog design. confidential & proprietary. February 2009 41 LIFT 09  Subject to Change
    42. fabio.sergio@frogdesign.com © 2009 frog design. confidential & proprietary. February 2009 42 LIFT 09  Subject to Change

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