Fabio Sergio: Design Thinking for the Future

“All experts agree that earlier diagnosis and treatment are the only e ective ways to combat this epidemic. A key to this is how do you deliver information – which is what a diagnosis is – at the lowest possible cost.” George Whitesides University Professor of Chemistry, Harvard Founder, Diagnostics For All © 2009 frog design. conﬁdential & proprietary. February 2009 5 LIFT 09 Subject to Change

IMMERSION SYNTHESIS CONCEPT SERVICE DESIGN DEVELOPMENT Observational Research Ideation Sessions User Scenarios System Design Focus Groups Design Principles Customer Journey Maps Staging Plan Intercept Interviews Filtering Design Concepts Prototyping Expert Interviews Prioritization Focus Group Testing Pilot testing © 2009 frog design. conﬁdential & proprietary. February 2009 6 LIFT 09 Subject to Change

increasing awareness October 2008, 50.000.000 messages, 300% increase in calls to National AIDS Help Line, 5000 calls/day © 2009 frog design. conﬁdential & proprietary. February 2009 8 LIFT 09 Subject to Change

“We are all looking forward “I think they would “It is important, and this system can be to them! You need to hurry love this kind of test. easy, because people up and get them out, so I are afraid. People are so afraid don’t have to see my other Everyone needs to to go to the clinic.” friends die.” know their status.” © 2009 frog design. conﬁdential & proprietary. February 2009 10 LIFT 09 Subject to Change

well, maybe not… but it can help change it (by shaping experiences and interactions that get us to reﬂect on our own behaviors) © 2009 frog design. conﬁdential & proprietary. February 2009 23 LIFT 09 Subject to Change

http://www.freegorifero.com	492
http://designtv.co.kr	66
http://www.designtv.co.kr	51
http://www.slideshare.net	33
http://freegorifero.com	32
http://www.felgner.ch	14
http://translate.googleusercontent.com	4
http://207.46.192.232	2
http://a0.twimg.com	1
http://www.blogger.com	1

Fabio Sergio: Design Thinking for the Future

by frog on Mar 05, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

10 Embeds 696

Statistics

Fabio Sergio: Design Thinking for the Future — Presentation Transcript