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Fabio Sergio: Design Thinking for the Future

by on Mar 05, 2009

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Fabio Sergio, creative director at frog design’s Milan studio, discusses the power of “design thinking for the future.” He uses a case study of Project M (a large-scale initiative that leverages ...

Fabio Sergio, creative director at frog design’s Milan studio, discusses the power of “design thinking for the future.” He uses a case study of Project M (a large-scale initiative that leverages mobile technologies to combat HIV/AIDS in South Africa) to illustrate a model of design that “is not about creating compelling visions of perfect futures but rather shaping betas of presents of a future we want to live in.”

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