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Mark Rolston@DMI: Embrace the Coarse Process

by on Jun 22, 2009

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Mark Rolston, chief creative officer at frog design, argues in this presentation, given at the DMI conference 2009, that the time is ripe for "less design thinking and more design doing." He ...

Mark Rolston, chief creative officer at frog design, argues in this presentation, given at the DMI conference 2009, that the time is ripe for "less design thinking and more design doing." He highlights the importance of craftsmanship and calls for an agile concept of design strategy that embraces both the ambiguity and the materiality of the creative process.

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Mark Rolston@DMI: Embrace the Coarse Process Mark Rolston@DMI: Embrace the Coarse Process Presentation Transcript