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Digital Trends for Media
“The Internet is the Internet of your friends”
“In the new, distributed world,
you want to be where the people are.”
                Jeff Jarvis
Transparency as social capital
WikiLeaks:
Transparency as agenda-setting
Chatroulette:
Viral serendipity
TimesCast: “The story of the story”
Transformats
Transformats
Transformats
  Transmedia
 Transcendent
 Transformative
Transmedia go mainstream
                  Transformats
Transmedia go mainstream
                  Transformats
Social TV
The ecosystem of SOCIAL

Where?

Social networks
What?

Social content
How?

Social publishing       Social search
Social ...
How do media companies become
  SOCIAL ORGANIZATIONS?
What is an article?
“A big, portable newstream?”
We are all newspapers
“We are all publishers, but
we are not all editors.”
Social news
Hyper-personal news
Customized aggregation
News       Author   Section   Topic   Format   Services   Platform   Share?   Preview   Contribute   Special alerts
     I...
“If the news is important, it will find you.”
Marissa Meyer, Google
The more personal, the more community
Content farming
© David McCandless




                     Data journalism
© David McCandless
Real-time
Mapping
How do media companies become
SOFTWARE ORGANIZATIONS?
DISTRIBUTION
TIMING
TIMING                                                      DISTRIBUTION
                             ...
Video-snacking
Lunchtime as the new prime time
Micro-formats
© San Francisco Magazine


Hyper-local
Democratic exclusivity
Democratic exclusivity
Democratic exclusivity
Widgets & Apps   45
Only 48 seats
Only 48 seats
CONTENT
Media

      TEXT                 AUDIO          VIDEO             DATA

Content types

   PROPRIETARY CONTENT    ...
CONTENT
Media

      TEXT                 AUDIO          VIDEO             DATA

Content types

   PROPRIETARY CONTENT    ...
CONTENT
Media

      TEXT                 AUDIO          VIDEO             DATA

Content types

   PROPRIETARY CONTENT    ...
How do you reconcile
  traditional brand
  and innovation?
Speed matters
Input                       Externalization          Evaluation                 Output               Implementation

Openn...
Digital Trends for Media
Digital Trends for Media
Digital Trends for Media
Digital Trends for Media
Digital Trends for Media
Digital Trends for Media
Digital Trends for Media
Digital Trends for Media
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Digital Trends for Media

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If newspapers don’t just want to age (and ultimately die) with their traditional readership, how do they render themselves relevant for future readers, that is, the generation of digital natives, and their vastly different media consumption habits? This presentation looks at some key digital trends that will shape the future of newspapers.

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Transcript of "Digital Trends for Media"

  1. 1. Digital Trends for Media
  2. 2. “The Internet is the Internet of your friends”
  3. 3. “In the new, distributed world, you want to be where the people are.” Jeff Jarvis
  4. 4. Transparency as social capital
  5. 5. WikiLeaks: Transparency as agenda-setting
  6. 6. Chatroulette: Viral serendipity
  7. 7. TimesCast: “The story of the story”
  8. 8. Transformats
  9. 9. Transformats
  10. 10. Transformats Transmedia Transcendent Transformative
  11. 11. Transmedia go mainstream Transformats
  12. 12. Transmedia go mainstream Transformats
  13. 13. Social TV
  14. 14. The ecosystem of SOCIAL Where? Social networks What? Social content How? Social publishing Social search Social gaming Social shopping Why? Social impact Social currency
  15. 15. How do media companies become SOCIAL ORGANIZATIONS?
  16. 16. What is an article?
  17. 17. “A big, portable newstream?”
  18. 18. We are all newspapers
  19. 19. “We are all publishers, but we are not all editors.”
  20. 20. Social news
  21. 21. Hyper-personal news
  22. 22. Customized aggregation
  23. 23. News Author Section Topic Format Services Platform Share? Preview Contribute Special alerts Interval “If the news is important, it will find you.” Marissa Meyer, Google
  24. 24. “If the news is important, it will find you.” Marissa Meyer, Google
  25. 25. The more personal, the more community
  26. 26. Content farming
  27. 27. © David McCandless Data journalism
  28. 28. © David McCandless
  29. 29. Real-time
  30. 30. Mapping
  31. 31. How do media companies become SOFTWARE ORGANIZATIONS?
  32. 32. DISTRIBUTION TIMING TIMING DISTRIBUTION Widgets “Lean into the Social media frame” SHRINK YOUR Mobile The new Prime Times BRAND! “Democratic exclusivity” CONTENT/FORMAT Micro-blogging Video/audio-snacking “Small” amateur stories Only 48 seats Hyper-local Hyper-personal CONTENT/FORMAT
  33. 33. Video-snacking
  34. 34. Lunchtime as the new prime time
  35. 35. Micro-formats
  36. 36. © San Francisco Magazine Hyper-local
  37. 37. Democratic exclusivity
  38. 38. Democratic exclusivity
  39. 39. Democratic exclusivity
  40. 40. Widgets & Apps 45
  41. 41. Only 48 seats
  42. 42. Only 48 seats
  43. 43. CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
  44. 44. CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
  45. 45. CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
  46. 46. How do you reconcile traditional brand and innovation?
  47. 47. Speed matters
  48. 48. Input Externalization Evaluation Output Implementation Openness/Access Nimbleness/Empowerment Focus Decision-Making Capabilities & Collaboration Open innovation platforms Wiki Rapid prototyping Team Buy-In Software Networks Micro-blogging User testing Management support Hardware Idea competitions Incubators Business Model Analysis Go-to-market Lab Task forces Partnerships Idea management Design research Market research

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