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Digital Trends for Media

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If newspapers don’t just want to age (and ultimately die) with their traditional readership, how do they render themselves relevant for future readers, that is, the generation of digital natives, ...

If newspapers don’t just want to age (and ultimately die) with their traditional readership, how do they render themselves relevant for future readers, that is, the generation of digital natives, and their vastly different media consumption habits? This presentation looks at some key digital trends that will shape the future of newspapers.

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Digital Trends for Media Digital Trends for Media Presentation Transcript

  • Digital Trends for Media
  • “The Internet is the Internet of your friends”
  • “In the new, distributed world, you want to be where the people are.” Jeff Jarvis
  • Transparency as social capital
  • WikiLeaks: Transparency as agenda-setting
  • Chatroulette: Viral serendipity
  • TimesCast: “The story of the story”
  • Transformats
  • Transformats
  • Transformats Transmedia Transcendent Transformative
  • Transmedia go mainstream Transformats
  • Transmedia go mainstream Transformats
  • Social TV
  • The ecosystem of SOCIAL Where? Social networks What? Social content How? Social publishing Social search Social gaming Social shopping Why? Social impact Social currency
  • How do media companies become SOCIAL ORGANIZATIONS?
  • What is an article?
  • “A big, portable newstream?”
  • We are all newspapers
  • “We are all publishers, but we are not all editors.”
  • Social news
  • Hyper-personal news
  • Customized aggregation
  • News Author Section Topic Format Services Platform Share? Preview Contribute Special alerts Interval “If the news is important, it will find you.” Marissa Meyer, Google
  • “If the news is important, it will find you.” Marissa Meyer, Google
  • The more personal, the more community
  • Content farming
  • © David McCandless Data journalism
  • © David McCandless
  • Real-time
  • Mapping
  • How do media companies become SOFTWARE ORGANIZATIONS?
  • DISTRIBUTION TIMING TIMING DISTRIBUTION Widgets “Lean into the Social media frame” SHRINK YOUR Mobile The new Prime Times BRAND! “Democratic exclusivity” CONTENT/FORMAT Micro-blogging Video/audio-snacking “Small” amateur stories Only 48 seats Hyper-local Hyper-personal CONTENT/FORMAT
  • Video-snacking
  • Lunchtime as the new prime time
  • Micro-formats
  • © San Francisco Magazine Hyper-local
  • Democratic exclusivity
  • Democratic exclusivity
  • Democratic exclusivity
  • Widgets & Apps 45
  • Only 48 seats
  • Only 48 seats
  • CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
  • CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
  • CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL
  • How do you reconcile traditional brand and innovation?
  • Speed matters
  • Input Externalization Evaluation Output Implementation Openness/Access Nimbleness/Empowerment Focus Decision-Making Capabilities & Collaboration Open innovation platforms Wiki Rapid prototyping Team Buy-In Software Networks Micro-blogging User testing Management support Hardware Idea competitions Incubators Business Model Analysis Go-to-market Lab Task forces Partnerships Idea management Design research Market research