Digital Trends for Media

Digital Trends for Media - Presentation Transcript

“The Internet is the Internet of your friends”

“In the new, distributed world, you want to be where the people are.” Jeff Jarvis

Transparency as social capital

WikiLeaks: Transparency as agenda-setting

Chatroulette: Viral serendipity

TimesCast: “The story of the story”

Transformats

Transformats Transmedia Transcendent Transformative

Transmedia go mainstream Transformats

Social TV

The ecosystem of SOCIAL Where? Social networks What? Social content How? Social publishing Social search Social gaming Social shopping Why? Social impact Social currency

How do media companies become SOCIAL ORGANIZATIONS?

What is an article?

“A big, portable newstream?”

We are all newspapers

“We are all publishers, but we are not all editors.”

Social news

Hyper-personal news

Customized aggregation

News Author Section Topic Format Services Platform Share? Preview Contribute Special alerts Interval “If the news is important, it will find you.” Marissa Meyer, Google

“If the news is important, it will find you.” Marissa Meyer, Google

The more personal, the more community

Content farming

Real-time

Mapping

How do media companies become SOFTWARE ORGANIZATIONS?

DISTRIBUTION TIMING TIMING DISTRIBUTION Widgets “Lean into the Social media frame” SHRINK YOUR Mobile The new Prime Times BRAND! “Democratic exclusivity” CONTENT/FORMAT Micro-blogging Video/audio-snacking “Small” amateur stories Only 48 seats Hyper-local Hyper-personal CONTENT/FORMAT

Video-snacking

Lunchtime as the new prime time

Micro-formats

Democratic exclusivity

Widgets & Apps 45

Only 48 seats

CONTENT Media TEXT AUDIO VIDEO DATA Content types PROPRIETARY CONTENT 3rd PARTY CONTENT USER-GENERATED CONTENT Editorial strategies CURATION TRANSLATION AGGREGATION Distribution strategies PRINT TV WEB MOBILE (phone, tablet, etc.) EMBEDDED/AR Access strategies SERENDIPITY SEARCH SOCIAL

How do you reconcile traditional brand and innovation?

Speed matters

Input Externalization Evaluation Output Implementation Openness/Access Nimbleness/Empowerment Focus Decision-Making Capabilities & Collaboration Open innovation platforms Wiki Rapid prototyping Team Buy-In Software Networks Micro-blogging User testing Management support Hardware Idea competitions Incubators Business Model Analysis Go-to-market Lab Task forces Partnerships Idea management Design research Market research