Designing the Innovation Interface

Designing the Innovation Interface Andrew Upton Technology Director

What does it mean for a software developer to be a part of the innovation process.

frog design is a global innovation company Seattle San Francisco Austin New York Amsterdam Munich Milan Shanghai One frog. 550 people. 8 studios. 42 years of global experience. Founded in 1969, frog is has studios in Amsterdam, Austin, Milan, Munich, New York, San Francisco, Seattle and Shanghai.

Example project INTEL’s next generation point-of-sale

Technology everywhere
Computers have been a part of our lives since the 1970’s.
Innovation in technology has reached into every corner of our lives.
What was once bits and bytes now manage our life support systems.
Predicting the future is impossible, but we are still expected to innovate.
What is the role of today’s software developer.

Domain leaders of the 1970’s. Mainframe computer operator and programmer.

Computers today bring together diverse information sources, hardware miniaturisation, always connected and supported by “Apps”.

Steve Jobs 2007 “…because an iPod’s really just software.”

How do the new design paradigms affect coding and the role of developers?

The technology landscape is ever changing Adobe Flex Adobe Flash Adobe AIR Curl OpenLaszlo GWT .NET AJAX JavaFX HTML5 JavaScript C Objective C Java C# C# QT WPF Java ME BREW Android WindowsPhone 7 jQuery OpenGL Silverlight iOS Linux MeeGo XML XSLT

Programming languages have evolved to keep up with demand for innovative ways to interact <HTML> HTML5 CSS3 JavaScript AJAX jQuery ADOBE Flash Flex AIR MICROSOFT .NET Silverlight XAML

Mobile devices are forging ahead with their own technology roadmaps Mobile Platforms iPhone/iPad iOS Objective C Android Linux Java Microsoft Silverlight XNA .NET Framework

But it’s not just about coding. Software developers must learn new skills in order to stay competitive in the market place.

Immersive research in to new technology, experimentation and prototyping are the necessary requirements today.

Gartner’s Hype Cycle

Gartner’s Hype Cycle August 2010

Who’s driving innovation today?

How do we at frog see our innovation model

Innovation delivery design build Failure points as one discipline hands-off to another INSIGHT researcher DESIGN designer BUILD developer

Innovation delivery How does technology open new opportunities and insights into to human behaviour and possible adoption. Inform the research phase to help evaluate the possibilities. Educate the business development community regarding technology trends. design build INSIGHT developer DESIGN BUILD

Innovation delivery Support the design process through informed advise and challenge existing paradigms. Develop proof-of-concepts to help bring the design to life. Understand the parameters by which new technology can be delivered. design build INSIGHT DESIGN developer BUILD

Innovation delivery Implement an iterative approach to the build phase to ensure client and design feedback. Think of change as a positive element to progress. Build upon solid but flexible foundations. design build INSIGHT DESIGN BUILD developer

Example project timeline 1 2 3 4 5 6 7 weeks Evaluate Client product portfolio. End of design 8 9 Discover Deliver Kick-off, stakeholder interviews Summarize findings, define opportunity, Design Concepts, End discover Kickoff 11 12 13 14 15 16 10 Preparation, research , market evaluation Design Delivery Technology workshop Wireframes, flows, rapid prototpyes Comps, States, branding elements Draft version, core scenarios Refine & QA simulation Design check-in and client feedback Assets, guidelines Tech WS

Collaboration and partnership ensures that you deliver on your promise

Impact on communication and workflows, means being agile as opposed to Agile

Who exactly is the software developer today? Multi-faceted, networker, inventor, researcher, communicator, visionary, thinker, futurist, imaginative, evangelist, creative, prophetic, collaborator, mentor.

“ T-shaped person” willingness to collaborate depth of expertise & skill as described by Tim Brown, CEO of IDEO

thank you

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Designing the Innovation Interface

by frog on Nov 11, 2010

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