DESIGNING FOR THE SEGMENT OF ONE

We are a strategic-creative consulting ﬁrm. We bring a unique combination of strategic and creative talent to help companies evolve, expand, and envision their business. Our rigorous yet unorthodox approach yields breakthrough innovation and a sustainable competitive edge. © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 2

In the next hour or so… 1. The segment of one 2. A framework of sorts 3. A few considerations about atoms 4. A few considerations about bits 5. Time for talking Many questions, a few answers. You’re welcome to express your opinion at any time. © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 3

…a TV, an internet browser, an e-wallet, an alarm clock, an MP3 player, an email client, a camera, a videogame platform, a GPS navigator, a video player, an instant messaging client, a… © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 8

“Function fatigue” was the No. 1 complaint of mobile phone users, according to 15,000 consumers in 37 countries. Forum to Advance the Mobile Experience © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 21

Don Norman | www.jnd.org “Yes, we want simplicity, but we don’t want to give up any of those cool features. Simplicity is highly overrated.” Don Norman © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 22

Developer (components, SW) Manufacturer Ecosystem Vendor / Carrier Lifecycle Reseller / Retail Assets Granularity Activation Factors Integrator Social Nature Purpose Company / IT User Group Individual © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 33

Provisioning Ecosystem Lifecycle Deployment First Time Use Assets Granularity Activation Factors Regular Use Social Nature Purpose Disposal End of Life © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 34

Applications Information Media Ecosystem Lifecycle Input Style Assets Output Style Granularity Activation Factors Social Nature Properties Purpose Source Type Organizing Taxonomy © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 35

Ecosystem Lifecycle Manual Actions Assets Granularity Policies (e.g. adaptiveness) Activation Factors Remote settings, actions Social Nature Purpose System inputs Location Time/Date Temperature Network Remote Commands … © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 37

Ecosystem Lifecycle Individuality -“me” Assets Granularity Clan Behavior -”we” Activation Factors Social Nature Authorship -“I did this” Sharing -”you and I” Purpose Broadcast -”from me to the world” © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 38

Ecosystem Lifecycle Self Determination -“my tastes” Assets Granularity Self Identiﬁcation -”who I am” Activation Factors Social Nature Trivial Entertainment Purpose Usability Task & Environment Based © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 39

Always-on personalization Hardware, getting softer New interaction languages An evolving tray of opportunities Think system, not product © 2007 frog design. conﬁdential & proprietary. From Business To Buttons 77

http://www.freegorifero.com	492
http://freegorifero.com	51
http://www.slideshare.net	6
http://callmemrh-callmemrh.blogspot.com	6
http://translate.googleusercontent.com	4
http://dashboard.localhost.com	2
http://207.46.192.232	2

DESIGNING FOR THE SEGMENT OF ONE

by frog on Nov 28, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 563

Statistics

DESIGNING FOR THE SEGMENT OF ONE — Presentation Transcript