TOYCON 2007: Design - What’s Next? Adam Richardson, Director of Product Strategy
We are a strategic-creative consulting firm. frog brings a unique combination of strategic and creative talent to help companies envision, realize, and deliver actionable strategies for growth. Our rigorous yet unorthodox approach yields breakthrough innovation and a sustainable competitive edge.
325 PEOPLE FROM 32 COUNTRIES. 38 YEARS GLOBAL EXPERIENCE. New York, NY USA Stuttgart, Germany Milan, Italy Shanghai, China San Francisco, CA USA Palo Alto, CA USA (HQ) San Jose, CA USA Austin, TX USA Seattle, WA USA
INNOVATION TYPES EVOLVE Invigorate existing assets with newly designed offerings better tailored to the needs of the industry, company and consumer ENVISION Reinvent an organization with new strategic directions and untapped business potential. EXPAND Innovate and enter new markets with additional products, services and strategies
CREATING SUSTAINED COMPETITIVE EDGE EVOLVE Incremental Innovation (~1 year) ENVISION Breakthrough Innovation (~5+ years) EXPAND Growth Innovation (~2-5 years) Typical distribution for companies where innovation has stagnated
“ Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” Howard Aiken, IBM Engineer Innovations must feel relevant to be effective
DIVERGENCE REQUIRES WIDE PERIPHERAL VISION NORMAL 180 47 BILL BRADLEY 192 72
MULTI-VECTOR RESEARCH TO EXPLORE THE PERIPHERIES USER OBSERVATION BRAND POSITIONING COMPETITORS MARKET DYNAMICS CULTURAL TRENDS COMPANY LEGACY TECHNOLOGY TRENDS RETAIL DYNAMICS LOGICAL BUT UNEXPECTED INSIGHTS