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Design In The Age Of Convergence
 

Design In The Age Of Convergence

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Presentation given at the China Original Design Fair, Shenzhen, September 13, 2008

Presentation given at the China Original Design Fair, Shenzhen, September 13, 2008

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    Design In The Age Of Convergence Design In The Age Of Convergence Presentation Transcript

    • 中国 深圳 国际创意设计博览会 © 2007 frog design. Confidential and Proprietary.
    • Marketing as a Growth Champion 12
    • Power to the amateurs
    • Crowdsourcing
    • Ideas are divergent by nature Challenge the status quo Change the rules of competition Create growth opportunities
    • LOGICEMOTION
    • © 2007 frog design. Confidential and Proprietary.
    • © 2007 frog design. Confidential and Proprietary.
    • LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
    • LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
    • In 1969 this was what we did for our customers
    • This is what we do today