Design In The Age Of Convergence
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Design In The Age Of Convergence

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Presentation given at the China Original Design Fair, Shenzhen, September 13, 2008

Presentation given at the China Original Design Fair, Shenzhen, September 13, 2008

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Design In The Age Of Convergence Design In The Age Of Convergence Presentation Transcript

  • 中国 深圳 国际创意设计博览会 © 2007 frog design. Confidential and Proprietary.
  • Marketing as a Growth Champion 12
  • Power to the amateurs
  • Crowdsourcing
  • Ideas are divergent by nature Challenge the status quo Change the rules of competition Create growth opportunities
  • LOGICEMOTION
  • © 2007 frog design. Confidential and Proprietary.
  • © 2007 frog design. Confidential and Proprietary.
  • LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
  • LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
  • In 1969 this was what we did for our customers
  • This is what we do today