DESIGN FOR AWARENESS - SXSW 2010

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This presentation will explore an emerging class of design solutions that combine mobile technologies and sensors to target a variety of health issues. These technologies have the potential to …

This presentation will explore an emerging class of design solutions that combine mobile technologies and sensors to target a variety of health issues. These technologies have the potential to heighten our awareness of our own behavior in meaningful ways, opening up new opportunities and challenges for interaction designers. In his talk, Robert will propose some new frameworks for modeling behavior in this burgeoning field of interaction design.

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  • 1. SXSW 2010 DESIGN FOR AWARENESS © 2008 frog design. Confidential & Proprietary. 13
  • 2. mobile health? © 2008 frog design. Confidential & Proprietary. 13
  • 3. © 2008 frog design. Confidential & Proprietary. 13
  • 4. © 2008 frog design. Confidential & Proprietary. 13
  • 5. © 2008 frog design. Confidential & Proprietary. 13
  • 6. © 2008 frog design. Confidential & Proprietary. 13
  • 7. mobile? commerce mobile? banking mobile? health mobile? media mobile? gaming © 2008 frog design. Confidential & Proprietary. 13
  • 8. © 2008 frog design. Confidential & Proprietary. 13
  • 9. the problem of awareness © 2008 frog design. Confidential & Proprietary. 13
  • 10. a dramatic shift in sensory perception © 2008 frog design. Confidential & Proprietary. 13
  • 11. mobile technologies are leading the way © 2008 frog design. Confidential & Proprietary. 13
  • 12. fabio clay musick © 2008 frog design. Confidential & Proprietary. 13
  • 13. fabio clay musick Design for Behavior © 2008 frog design. Confidential & Proprietary. 13
  • 14. fabio clay musick Personal Informatics © 2008 frog design. Confidential & Proprietary. 13
  • 15. fabio clay musick Design for Awareness © 2008 frog design. Confidential & Proprietary. 13
  • 16. fabio clay musick Augmented Mindfullness! © 2008 frog design. Confidential & Proprietary. 13
  • 17. fabio clay musick wtf? © 2008 frog design. Confidential & Proprietary. 13
  • 18. Augmented Mindfullness is a growing field of user experience design that applies to methods of recording behavior, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behavior more intelligently than they would without these augmentations. Josh Musick © 2008 frog design. Confidential & Proprietary. 13
  • 19. STRESSERASER HELICOR © 2008 frog design. Confidential & Proprietary.
  • 20. It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body. Chiropractor © 2008 frog design. Confidential & Proprietary. 13
  • 21. PulseTracer Proprietary and Confidential
  • 22. #1 FEEDBACK © 2008 frog design. Confidential & Proprietary. 13
  • 23. © 2008 frog design. Confidential & Proprietary.
  • 24. PROCESS COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 25. PROCESS COLLECT REPORT CHANGE ! REFLECT © 2008 frog design. Confidential & Proprietary.
  • 26. PROCESS Josh COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 27. PROCESS COLLECT Josh REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 28. PROCESS Josh REPORT COLLECT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 29. STRESSERASER HELICOR PROCESS COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 30. NIKEPLUS NIKE PROCESS COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 31. AIRSTRIP PROCESS COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 32. A.M. DESIGN PRINCIPLE#1 Trust in the system is established through the e ective balance of collection and reporting strategies. © 2008 frog design. Confidential & Proprietary. 13
  • 33. LOSEIT PROCESS COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 34. CHOICEBYCHOICE LOGIC COLONY PROCESS COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 35. FITBIT PROCESS COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 36. A.M. DESIGN PRINCIPLE#2 Data visualization is not as e ective as you think. I’ll take a badge over a graph any day. © 2008 frog design. Confidential & Proprietary. 13
  • 37. FOURSQUARE PROCESS COLLECT REPORT REFLECT © 2008 frog design. Confidential & Proprietary.
  • 38. A.M. DESIGN PRINCIPLE#3 If you can’t automate collection... then you better make it fun! © 2008 frog design. Confidential & Proprietary. 13
  • 39. #2 MOTIVATION © 2008 frog design. Confidential & Proprietary. 13
  • 40. from “A Behavioral Model for Persuasive Design” by BJ Fogg { pleasure & pain MOTIVATION hope & fear acceptance & rejection © 2008 frog design. Confidential & Proprietary. 13
  • 41. from “A Behavioral Model for Persuasive Design” by BJ Fogg 1. MOTIVATION © 2008 frog design. Confidential & Proprietary.
  • 42. from “A Behavioral Model for Persuasive Design” by BJ Fogg 1. MOTIVATION 2. ABILITY © 2008 frog design. Confidential & Proprietary.
  • 43. A.M. DESIGN PRINCIPLE#4 Designers don’t really understand motivation. © 2008 frog design. Confidential & Proprietary. 13
  • 44. from “A Behavioral Model for Persuasive Design” by BJ Fogg r vio ha 1. MOTIVATION t be e a rg t rm r fo pe to od ho eli lik sed rea inc 2. ABILITY © 2008 frog design. Confidential & Proprietary.
  • 45. from “A Behavioral Model for Persuasive Design” by BJ Fogg TRIGGER ! 1. MOTIVATION THRESHOLD 2. ABILITY © 2008 frog design. Confidential & Proprietary.
  • 46. As mobile phones become more context aware, the trigger- behavior coupling will go beyond the desktop into our active lives. The mobile phone will be a channel for triggering many behaviors. As recipients, we’ll be most tolerant of triggers when they are Signals or Facilitators. Sparks may annoy us because they will seek to motivate us to do something we didn’t intend to do. BJ Fogg © 2008 frog design. Confidential & Proprietary. 13
  • 47. VITALITY GLOWCAP © 2008 frog design. Confidential & Proprietary.
  • 48. PRIUS DASHBOARD TOYOTA
  • 49. MOBILE HEALTH PROJECT MASILULEKE
  • 50. A.M. DESIGN PRINCIPLE#5 People don’t like to set ‘policies’ for themselves. And we’re not very good at following them even when we try. © 2008 frog design. Confidential & Proprietary. 13
  • 51. TIME INCONSISTENCY You t You t+1 You t+2 You t+3 © 2008 frog design. Confidential & Proprietary.
  • 52. TIME INCONSISTENCY I want I don’t fried want chicken! diabetes! © 2008 frog design. Confidential & Proprietary.
  • 53. Looking from one emotional state to another is di cult. But to make informed decisions we need to somehow experience and understand the emotional state we will be in at the other side of the experience. Learning how to bridge that gap is essential to making some of the important decisions of our lives. Dan Ariely, Predictably Irrational © 2008 frog design. Confidential & Proprietary. 13
  • 54. A.M. DESIGN PRINCIPLE#6 The most e ective triggers come from other people (or at least appear to). © 2008 frog design. Confidential & Proprietary. 13
  • 55. © 2008 frog design. Confidential & Proprietary. 13
  • 56. © 2008 frog design. Confidential & Proprietary. 13
  • 57. #3 RITUAL © 2008 frog design. Confidential & Proprietary. 13
  • 58. t = time © 2008 frog design. Confidential & Proprietary.
  • 59. t t+1 t+2 t+3 t+4 ! ! ! ! ! t = time © 2008 frog design. Confidential & Proprietary.
  • 60. t+2 t+1 ! t+3 ! ! t t+4 ! ! t = time © 2008 frog design. Confidential & Proprietary.
  • 61. a = attention / awareness t+2 t+1 ! t+3 ! ! t t+4 ! ! t = time © 2008 frog design. Confidential & Proprietary.
  • 62. “My upcoming class is all about using tech to create new routines. There's lot to explore here.” @BJ Fogg © 2008 frog design. Confidential & Proprietary. 13
  • 63. PROJECT MASILULEKE SOUTH AFRICA © 2008 frog design. Confidential & Proprietary.
  • 64. PROJECT MASILULEKE SOUTH AFRICA Results displayed with strong indication Availability of low cost / free test kits of how to follow-up and get support. with prominent mobile # displayed. a = attention / awareness Accompanying a friend or Testing and medication reminders loved one who is sick. Desire delivered by celebirty buddy. to avoid the health clnic. Message with information received as part of day to day communications with easy call-in mechanism Community participation in assembling and distributing test kits, t = time © 2008 frog design. Confidential & Proprietary.
  • 65. REMOTE HOME MONITORING ITALY © 2008 frog design. Confidential & Proprietary.
  • 66. REMOTE HOME MONITORING ITALY © 2008 frog design. Confidential & Proprietary.
  • 67. REMOTE HOME MONITORING ITALY Patient feels a great deal of insecurity on being released from treatment. Needs reassurance that a = attention / awareness someone is paying attention. Patient has a coronary event that requires treatment and Smartphone allows patient to triggers change in awareness. monitor his own signals. Patient feels safer improving speed of recovery and easing return to normal life. The service filters the feed from the patient so that the provider is only alerted in high risk situations. t = time © 2008 frog design. Confidential & Proprietary.
  • 68. © 2008 frog design. Confidential & Proprietary.
  • 69. A.M. DESIGN PRINCIPLE#7 Knowledge is transferable. So try to find the A.M. opportunities in whatever you are doing. © 2008 frog design. Confidential & Proprietary. 13
  • 70. MINT INTUIT © 2008 frog design. Confidential & Proprietary.
  • 71. FIAT ECODRIVE © 2008 frog design. Confidential & Proprietary. 13
  • 72. SMART METER YELLO STROM © 2008 frog design. Confidential & Proprietary. 13
  • 73. Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it? Tom Igoe, NYU © 2008 frog design. Confidential & Proprietary. 13
  • 74. Technology that augments mindfulness can help us address problems we’re not naturally good at solving. Josh Musick, frogdesign © 2008 frog design. Confidential & Proprietary. 13
  • 75. thanks! @fabtweet © 2008 frog design. Confidential & Proprietary.