Creating Emotional Bonds and Lasting Meaning

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Giorgio Baresi presented at the ILN conference in Seattle.

Giorgio Baresi presented at the ILN conference in Seattle.

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  • A great reflection of the importance of emotion! Emotional connections are the key to effective social media. One element that can not be moderated, and must be nurtured!
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  • 1. Creating emotional bonds and lasting meaning ILN Summit May, 4th 2011
  • 2. Giorgio Baresi, 2011“I’m a happy man!” 2
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  • 8. Mihaly Csikszentmihalyi, Flow Flow experience1. A challenging activity that requires skills2. Clear goals and feedback3. Concentration on the task at hand4. Loss of self-consciousness5. Transformation of time 8
  • 9. Mihaly Csikszentmihalyi, Flow Objective High Frustrating experience. anxiety Challenge Boring experience. Ideal experience. boredom Low Low Skills HighILN Summit Seattle © 2011 frog design. confidential & proprietary. 9
  • 10. Cultivating purposeBy setting meaningful goals and theappropriate rules to reach them. +Forging resolutionIn the pursuit goals. = HARMONY 10
  • 11. HopeLab, Re-Mission 11
  • 12. HopeLab, Re-Mission 12
  • 13. Chip & Dan Heath, 2010In fighting for change we have to:1. find the feeling2.shrink the change3.grow the people 13
  • 14. Negative emotionstend to have anarrowing e ecton our thoughts. 14
  • 15. AngerUrge to attack. 15
  • 16. FearUrge to escape. 16
  • 17. DisgustUrge to expel. 17
  • 18. GuiltUrge to make amends. 18
  • 19. Positive emotionsare designed tobroaden and buildour resourcesand skills. 19
  • 20. Duchenne smileNo particular action. Eye wrinkles included Positive emotions Lorem ipsum 20
  • 21. To solve big,ambiguous problems,we need to encourageopen minds andcreativity. 21
  • 22. Chip & Dan Heath, 2010In fighting for change we have to:1. find the feeling2.grow the people3.shrink the change 22
  • 23. Carol Dweck, 2006 1. You are a certain kind of person, andFIXED there is not much that can be done to really change that.GROWTH 2. No matter what kind of person you are, you can always change substantially. 3. You can do things di erently, but theFIXED important parts of who you are can’t really be changed. 4. You can always change basic thingsGROWTH about the kind of person you are.ILN Summit Seattle © 2011 frog design. confidential & proprietary. 23
  • 24. Carol Dweck, 2006 Fixed mindset Growth mindset Qualities can be cultivated Qualities are carved in stone through e ort Urgency to prove yourself Urgency to learn Focus on what’s known and easy Focus on what is unknown and hard Potential known upfront Unknown potential Failure as a personal blame Failure as a way to learnILN Summit Seattle © 2011 frog design. confidential & proprietary. 24
  • 25. Ray Immelman, 2009 “Hey, we are starting to get pretty good at this.” 5 Enthusiasm “It seems to be working!” 3 “Ok, let’s give it a whirl!” 1 “It’s harder than it looks.” 2 “We are reaching the point of no return. Do Time 4 we really want to do this forever?”ILN Summit Seattle © 2011 frog design. confidential & proprietary. 25
  • 26. Chip & Dan Heath, 2010In fighting for change we have to:1. find the feeling2.grow the people3.shrink the change 26
  • 27. Nike+, Nike 27
  • 28. Alcoholics Anonymous 28
  • 29. Mihaly Csikszentmihalyi, Flow“Purpose, resolution and harmony unify life and give it meaning by transforming it into a seamless flow experience.” 29
  • 30. Mihaly Csikszentmihalyi, Flow“A person whose consciousness is so ordered need not fear unexpected events, or even death.” 30
  • 31. WORKSHOP 31
  • 32. Let’s form groups of 6-8 people each.ILN Summit Seattle © 2011 frog design. confidential & proprietary. 32
  • 33. In the next 45 minutes 1. setting the context 5m 2. getting in the flow 5m 3. sharing with the group 5m 4. brainstorming solutions 15m 5. getting ready to present back 5m 6. rapid-fire presentation 10mILN Summit Seattle © 2011 frog design. confidential & proprietary. 33
  • 34. Setting the context:Welcome to the future 34
  • 35. it’s2014 35
  • 36. ...and the world is di erent from the one you know today, but maybe not that much... We’ll ask you to come up to an idea to make the life of a person living in that near future much easier than it is today.ILN Summit Seattle © 2011 frog design. confidential & proprietary. 36
  • 37. Meet Michelle Michelle is a 32 years old manager who works for an Airline. Michelle is married to George and they have one son, James, who’s 3 years old. Michelle has been recently diagnosed with type 2 diabetes: although this was initially a blast in her life, she is now really determined to keep up with her new condition. Michelle considers herself unafraid of technology, and George has just gifted her with a new iPhone 7, which she likes to show o every now and then. She has a long-standing and very active Facebook account which is her nighttime pastime... when James is asleep.ILN Summit Seattle © 2011 frog design. confidential & proprietary. 37
  • 38. iBGStar, Sanofi AventisILN Summit Seattle © 2011 frog design. confidential & proprietary. 38
  • 39. 39
  • 40. How can we turn such a tool into a flow experience enabler?ILN Summit Seattle © 2011 frog design. confidential & proprietary. 40
  • 41. 5 minutesGetting in the flow 41
  • 42. What to do 1. Think of a personal flow experience 2. Write it on paperILN Summit Seattle © 2011 frog design. confidential & proprietary. 42
  • 43. Mihaly Csikszentmihalyi, Flow Flow experience 1. A challenging activity that requires skills 2. Clear goals and feedback 3. Concentration on the task at hand 4. Loss of self-consciousness 5. Transformation of timeILN Summit Seattle © 2011 frog design. confidential & proprietary. 43
  • 44. 5 minutesSharing withthe group 44
  • 45. What to do 1. Share your personal flow experience with the other members of your groupILN Summit Seattle © 2011 frog design. confidential & proprietary. 45
  • 46. 15 minutesBrainstormingsolutions 46
  • 47. What to do 1. Look at the list of flow experiences shared by each group member 2. Starting from the aforementioned flow experiences, each group should come up with 1 proposal for turning the glucose meter into a flow experience enabler.ILN Summit Seattle © 2011 frog design. confidential & proprietary. 47
  • 48. Cultivating purpose By setting meaningful goals and the appropriate rules to reach them. + Forging resolution By finding the feeling, growing = the people and shrinking the change. HARMONYILN Summit Seattle © 2011 frog design. confidential & proprietary. 48
  • 49. 5 minutesGetting ready topresent back 49
  • 50. What to do 1. Each group must write the killer feature on paper 2. Each group must nominate a representativeILN Summit Seattle © 2011 frog design. confidential & proprietary. 50
  • 51. 10 minutesRapid-firepresentation 51
  • 52. What to do 1. Each group representative has a maximum of 1 minute to share the group idea with the rest of the audienceILN Summit Seattle © 2011 frog design. confidential & proprietary. 52
  • 53. @giorgiobaresigiorgio.baresi@frogdesign.com