Beyond the Handset, Ecomm 2009

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  • 1. Beyond the Handset Mark Rolston Chief Creative O cer © 2007 frog design. Confidential & Proprietary.
  • 2. “Technology is dominated by those who manage what they do not understand” Murphy
  • 3. © 2007 frog design. Confidential & Proprietary. 3
  • 4. “I’m your main connection to the switchboard of the soul...the Santa Claus of the subconscious” Strange Days © 2007 frog design. Confidential & Proprietary. 4
  • 5. The first phenomenon: . Something has happened to the handset
  • 6. IxDA 2009
  • 7. This has become a window © 2007 frog design. Confidential & Proprietary. 7
  • 8. The physical object is losing it’s functional identity MEX: Personalization © 2007 frog design. Confidential & Proprietary.
  • 9. it can be anything Open Systems you want it to be Invite Innovation MEX: Personalization © 2007 frog design. Confidential & Proprietary.
  • 10. The second phenomenon: people are frequently managing two lives © 2007 frog design. Confidential & Proprietary. 10
  • 11. First Life © 2007 frog design. Confidential & Proprietary. 11
  • 12. Second Life © 2007 frog design. Confidential & Proprietary. 12
  • 13. inevitably our first and second lives are becoming en-tangled © 2007 frog design. Confidential & Proprietary. 13
  • 14. © 2007 frog design. Confidential & Proprietary. 14
  • 15. The third phenomenon: computing, in particular the human interface, is undergoing a radical change © 2007 frog design. Confidential & Proprietary. 15
  • 16. Touch was the important first step It bridges the physical and virtual © 2007 frog design. Confidential & Proprietary. 16
  • 17. the Wii introduced 3d control © 2007 frog design. Confidential & Proprietary. 17
  • 18. technologies still in the lab are teaching the computer to better interact with and in our world © 2007 frog design. Confidential & Proprietary. 18
  • 19. © 2007 frog design. Confidential & Proprietary. 19
  • 20. Microsoft’s Project Natal © 2007 frog design. Confidential & Proprietary. 20
  • 21. Microsoft’s Project Natal © 2007 frog design. Confidential & Proprietary. 21
  • 22. There are also trivial examples © 2007 frog design. Confidential & Proprietary. 22
  • 23. IxDA 2009
  • 24. © 2007 frog design. Confidential & Proprietary. 24
  • 25. http://www.gravitytrap.com/sniff © 2007 frog design. Confidential & Proprietary. 25
  • 26. some even create questions about what is real http://www.marcotempest.com © 2007 frog design. Confidential & Proprietary. 26
  • 27. Pranav Mistry, 6th Sense, MIT, 2009
  • 28. © 2007 frog design. Confidential & Proprietary. 28
  • 29. It’s a self reinforcing loop: real becomes virtual becomes real... University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik © 2007 frog design. Confidential & Proprietary. 29
  • 30. all of this points to a dramatic shift in the way computing fits into our lives
  • 31. the problem with computing is that it requires computers © 2007 frog design. Confidential & Proprietary. 31
  • 32. computing was relegated to special places © 2007 frog design. Confidential & Proprietary. 32
  • 33. computing still requires we go into it’s world © 2007 frog design. Confidential & Proprietary. 33
  • 34. but it is starting to become part of our world 34
  • 35. would it be a stretch to say this shift is as big as the internet itself? © 2007 frog design. Confidential & Proprietary. 35
  • 36. Ubiquitous Computing? Augmented Reality? Computing in Context © 2007 frog design. Confidential & Proprietary. 36
  • 37. this is the growing world of computing that is about our world - people, places, things. and accessible within our world.
  • 38. Contemplate your own discomfort 38
  • 39. Ralph Bremenkamp | www.frogdesign.com
  • 40. “Borgs” outside the MIT, circa 1995
  • 41. a weird question:
  • 42. would you give away an eye to have it replaced with a camera?
  • 43. Rob Spence | www.eyborgblog.com
  • 44. Rob Spence | www.eyborgblog.com
  • 45. the body becomes a node
  • 46. Airstrip OB Remote Monitoring Application mass-market examples are here already
  • 47. Google Latitude | www.google.com/latitude
  • 48. Nintendo Wii | www.wii.com
  • 49. frog design, e-monitors, 2009
  • 50. Dexcom | www.dexcom.com www.sixuntilme.com beclever.wordpress.com
  • 51. “ So what happens when the device that records your medical status is also the device you use to update your social connections?” Lee Maguire, 2009
  • 52. your heartbeat becomes a conversation
  • 53. one last consideration, one last reference, and one last (weird) question
  • 54. frogdesign Dattoo. 2005 That thing absorbing and beaming bits won’t be a device you’ll be wearing. It will be you.
  • 55. “I can see through satellites now” Warren Ellis & Adi Granov, Iron Man, 2008
  • 56. we know how that feels, right?
  • 57. how quickly is augmented reality leading us to feel the need for an augmented body to fully take advantage of it?
  • 58. in other words...
  • 59. Would you give an eye to see through satellites?
  • 60. mark.rolston@frogdesign.com www.frogdesign.com