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10 Commandments for the first 60 Days
                    or
What if we canʼt spend our way out of this 
 mess (and it only makes things worse)? 



              by Juan Enriquez
What if subprime
                                         mortgages were only
                                         part of the problem in
                                         the housing market?
                                         Even at the height of the real estate
                                         bubble in 2006, sub prime mortgages
                                         represented less than 25% of the
                                         total mortgage market.




10 COMMANDMENTS FOR THE FIRST 60 DAYS
                             JUAN ENRIQUEZ
What if we were all
                                         buying homes that we
                                         couldnʼt afford and
                                         using the value of our
                                         homes to fuel unbridled
                                         consumption?
                                         Over the last 10 years home
                                         mortgages almost doubled as a
                                         percentage of personal debt when
                                         compared with the average over the
                                         previous 50 years.

 Source: Milken Institute




10 COMMANDMENTS FOR THE FIRST 60 DAYS
                            JUAN ENRIQUEZ
What if the banks did
                                         not care how much
                                         debt we took on as
                                         long as they could sell
                                         our mortgage to
                                         someone else?
                                         Securitizing mortgages spread the
                                         risk of default. Lenders stopped
                                         caring about risk because they
                                         could sell risk to others. This
                                         practice surged between 1980 and
                                         2008, growing to encompass 59%
                                         of a market over 11 times its original
                                         size. The result was a race for
                                         volume: quantity over quality.

10 COMMANDMENTS FOR THE FIRST 60 DAYS
                              JUAN ENRIQUEZ
What if the banks
                                         borrowed against
                                         these bad loans 10x
                                         or 20x to expand
                                         record profits? 

                                         Selling loans as assets meant
                                         companies were leveraging their
Levers work both ways
                   capital 10x, 20x…up to 40x. 
(on the way up and on the way down!)     This meant that one bad loan
                                         could cause losses a dozen
                                         times, in a hundred different
                                         places within the financial
                                         system. 


10 COMMANDMENTS FOR THE FIRST 60 DAYS
                            JUAN ENRIQUEZ
Value of Credit Default Swaps Outstanding
($ Trillions)
                                                        What if the market
                                                        for securities to
                                                        insure these risky
                                                        loans grew bigger
                                                        than the economic
                                                        output of the entire
                                                        globe?
                                                        The credit default swap market
                                                        nearly doubled each year from
                                                        2001 – 2007 from less than $1
                                                        trillion to almost $55 Trillion
                                                        dollars, slightly more than Global
                                          Source:ISDA
                                                        Gross Domestic Product. The
       Total World GDP 2007 = $54.3 Trillion
           total market for unregulated
Value of all stocks on NYSE = $50.5 Trillion
           derivatives is $655 trillion.

 10 COMMANDMENTS FOR THE FIRST 60 DAYS
                                            JUAN ENRIQUEZ
$                                What if the collapse
                                         of this market
                                         crippled every single
                                         one of our economic
                                         partners around the
                                         world?
                        =                “You can now buy the free float of
                                         the entire Russian energy sector

     $                                   with the market cap of Coca Cola…
                                         and still have enough change to
                                         buy all the Russian banks.”

                                         Bloomberg: Merrill Lynch & Co. emerging markets
                                         equity strategist Michael Hartnett. 




10 COMMANDMENTS FOR THE FIRST 60 DAYS
                                        JUAN ENRIQUEZ
What if we saw it coming but were making
       too much money to do anything about it?




10 COMMANDMENTS FOR THE FIRST 60 DAYS
      JUAN ENRIQUEZ
Some argued it was safe…
“The use of a growing array of derivatives and
the related application of more-sophisticated
approaches to measuring and managing risk are
key factors underpinning the greater resilience
of our largest financial institutions…derivatives
have permitted the unbundling of financial risks.”

Alan Greenspan, 2005
“Risk Transfer and Financial Stability” 

Federal Reserve Bank of Chicago 
Forty-first Annual Conference on Bank Structure 
Chicago, Illinois 




10 COMMANDMENTS FOR THE FIRST 60 DAYS
             JUAN ENRIQUEZ
Others saw it differently…
“Unless derivatives contracts are collateralized
or guaranteed, their ultimate value also
depends on the creditworthiness of the counter-
parties to them…derivatives are financial
weapons of mass destruction, carrying dangers
that, while now latent, are potentially lethal.”

Warren Buffet, 2002
Berkshire Hathaway
2002 Annual Report




10 COMMANDMENTS FOR THE FIRST 60 DAYS
        JUAN ENRIQUEZ
Warren was right. 

With no trust left in the system, credit markets froze.
                                                      
                                          Even borrowing
                                          overnight became
                                          very expensive
                                          with businesses
                                          charging each
                                          other almost 5x as
                                          much as they had
                                          earlier.




10 COMMANDMENTS FOR THE FIRST 60 DAYS
           JUAN ENRIQUEZ
What if this has happened many times
          before in other countries?




10 COMMANDMENTS FOR THE FIRST 60 DAYS
       JUAN ENRIQUEZ
It has happened before….
Country after country in our position followed the
same process during economic crisis:


1 Denial
2 Spend, Borrow, Borrow More
3 Go Broke
4 Brutal Adjustment
5 Rebuild


10 COMMANDMENTS FOR THE FIRST 60 DAYS
               JUAN ENRIQUEZ
Japan 1986–2008
                                         After years of
                                         bailouts, stimulus,
                                         and keeping
                                         moribund
                                         companies alive,
                                         the value of the
                                         Japanese stock
                                         market is about ¼
                                         of what it was 18
                                         years ago.




10 COMMANDMENTS FOR THE FIRST 60 DAYS
           JUAN ENRIQUEZ
But it could never happen to us right?




10 COMMANDMENTS FOR THE FIRST 60 DAYS
           JUAN ENRIQUEZ
Current View:
                           What if?
The cause is subprime.                   The cause is larger than
It is a temporary                        subprime. There is too
dislocation of credit                    much debt—public,
markets.
                                corporate, personal.
The problem is liquidity.
                        
                We have been living
                                         beyond our means for
The solution is                          decades.
stimulus, bailouts,
                                         We need to get serious
more debt. And all
can go back to                           about saving, cutting,
normal.
                                 working.

10 COMMANDMENTS FOR THE FIRST 60 DAYS
                    JUAN ENRIQUEZ
Denial (2001) 
                                         Having proposed a $1.6 trillion
                                         tax cut, Bush said, quot;Our budget
                                         is fiscally responsible. If enacted,
                                         it will reduce the deficit by an
                                         unprecedented amount over the
                                         next four years.”


                                         Tax cuts did not help.




10 COMMANDMENTS FOR THE FIRST 60 DAYS
                           JUAN ENRIQUEZ
A tax cut is not a tax cut
Unless you pay less,
And I pay less,
And our kids owe less.

Otherwise
Itʼs just a deferred loan,
With a high interest rate.

And now the bill has come due.

10 COMMANDMENTS FOR THE FIRST 60 DAYS
   JUAN ENRIQUEZ
Spend, Borrow (2008)
                                         Having proposed a $1 trillion
                                         stimulus package, Bush said,
                                         “I'm confident that this rescue
                                         plan, along with other measures
                                         taken by the Treasury
                                         Department and the Federal
                                         Reserve, will begin to restore
                                         strength and stability to
                                         America's financial system and
                                         overall economy.”

                                         We need to recognize that this is
                                         a systemic debt crisis. Adding
                                         more debt and not cutting it, can
                                         be fatal. 

10 COMMANDMENTS FOR THE FIRST 60 DAYS
                          JUAN ENRIQUEZ
We are living beyond our means.
As a nation, when you add government debt, plus
private, plus personal, we are now almost four times
what the entire economy produces per year.




10 COMMANDMENTS FOR THE FIRST 60 DAYS
          JUAN ENRIQUEZ
And our options are shrinking quickly.
The $1 trillion bailout just cost us another 5-10 years
                                                                Sometime
                  The Bailout moves this   Mandatory spending   between 2030 and
                 date forward 5-10 years   exceeds revenue      2040 mandatory
                                                                spending will
                                                                exceed govern-
                                                                ment revenues.
                                                                The cost of the
                                                                bailout will move
                                                                this date forward
                                                                giving us even less
                                                                time to get out of
                                                                this mess.




10 COMMANDMENTS FOR THE FIRST 60 DAYS
                                 JUAN ENRIQUEZ
So what have we got left?
The dollar has to remain credible in medium to long
term, or else it becomes the ultimate short.

10 COMMANDMENTS FOR THE FIRST 60 DAYS
          JUAN ENRIQUEZ
We need to act. Right now.
                                                  




10 COMMANDMENTS FOR THE FIRST 60 DAYS
                JUAN ENRIQUEZ
We donʼt have much time…
The next President has a margin of 30-60 days to act,
to signal, to tell the world…

That we are serious about our currency
That we will try to live within our means
That our standard of living will reflect what we earn

Otherwise the dollar is toast…




10 COMMANDMENTS FOR THE FIRST 60 DAYS
            JUAN ENRIQUEZ
If we donʼt act…others will force us to.
Foreign governments own most of the debt that has
fueled our spending binge.




10 COMMANDMENTS FOR THE FIRST 60 DAYS
        JUAN ENRIQUEZ
10 Commandments for the first 60 days 

1 We have to save the dollar (AAA rating in jeopardy).
2 We have to fundamentally and brutally restructure debt.
3 All entitlements are fair game.

 To begin with:

    – Age 60–65: you probably just lost big chunk of your nest egg, your 
     Social Security/Medicare benefits are intact 

    – Age 55–60: we need two more yearsʼ work from you 

    – Age 55 and under: we need three more years
4 Cut back military by 3% per year for ten years. 
5 Cap medical costs at 18% GNP.


10 COMMANDMENTS FOR THE FIRST 60 DAYS
                           JUAN ENRIQUEZ
10 Commandments for the first 60 days 

6 We have to triage our support for companies (do not
  attempt to save dying whales). 
7 The program has to be bipartisan. It has to make both
  Democrats and Republicans unhappy.
8 Simplify and broadly apply Sarbanes Oxley, apply it to
  government, apply it to hedge funds.
9 We will invest in growing start up companies (which
  create most jobs).
10 We will treat education as a varsity sport (and
  continue to recruit foreign PhDs).

10 COMMANDMENTS FOR THE FIRST 60 DAYS
           JUAN ENRIQUEZ
What can I do?

1 Check out the complete presentation: 

 http://www.poptech.org/juanenriquez/
2 Share this information with your friends and family.
3 Join the growing community that is demanding an
  honest debate around our economic future:

 http://hub.poptech.org/groups/29
4 Participate in shaping the 10 Commandments:

 http://poptech.wiki.zoho.com/


   Special thanks to Pop!tech & frogdesign.

10 COMMANDMENTS FOR THE FIRST 60 DAYS
            JUAN ENRIQUEZ

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10 Commandments for the first 60 Days

  • 1. 10 Commandments for the first 60 Days or What if we canʼt spend our way out of this mess (and it only makes things worse)? by Juan Enriquez
  • 2. What if subprime mortgages were only part of the problem in the housing market? Even at the height of the real estate bubble in 2006, sub prime mortgages represented less than 25% of the total mortgage market. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 3. What if we were all buying homes that we couldnʼt afford and using the value of our homes to fuel unbridled consumption? Over the last 10 years home mortgages almost doubled as a percentage of personal debt when compared with the average over the previous 50 years. Source: Milken Institute 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 4. What if the banks did not care how much debt we took on as long as they could sell our mortgage to someone else? Securitizing mortgages spread the risk of default. Lenders stopped caring about risk because they could sell risk to others. This practice surged between 1980 and 2008, growing to encompass 59% of a market over 11 times its original size. The result was a race for volume: quantity over quality. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 5. What if the banks borrowed against these bad loans 10x or 20x to expand record profits? Selling loans as assets meant companies were leveraging their Levers work both ways capital 10x, 20x…up to 40x. (on the way up and on the way down!) This meant that one bad loan could cause losses a dozen times, in a hundred different places within the financial system. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 6. Value of Credit Default Swaps Outstanding ($ Trillions) What if the market for securities to insure these risky loans grew bigger than the economic output of the entire globe? The credit default swap market nearly doubled each year from 2001 – 2007 from less than $1 trillion to almost $55 Trillion dollars, slightly more than Global Source:ISDA Gross Domestic Product. The Total World GDP 2007 = $54.3 Trillion total market for unregulated Value of all stocks on NYSE = $50.5 Trillion derivatives is $655 trillion. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 7. $ What if the collapse of this market crippled every single one of our economic partners around the world? = “You can now buy the free float of the entire Russian energy sector $ with the market cap of Coca Cola… and still have enough change to buy all the Russian banks.” Bloomberg: Merrill Lynch & Co. emerging markets equity strategist Michael Hartnett. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 8. What if we saw it coming but were making too much money to do anything about it? 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 9. Some argued it was safe… “The use of a growing array of derivatives and the related application of more-sophisticated approaches to measuring and managing risk are key factors underpinning the greater resilience of our largest financial institutions…derivatives have permitted the unbundling of financial risks.” Alan Greenspan, 2005 “Risk Transfer and Financial Stability” 
 Federal Reserve Bank of Chicago Forty-first Annual Conference on Bank Structure Chicago, Illinois 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 10. Others saw it differently… “Unless derivatives contracts are collateralized or guaranteed, their ultimate value also depends on the creditworthiness of the counter- parties to them…derivatives are financial weapons of mass destruction, carrying dangers that, while now latent, are potentially lethal.” Warren Buffet, 2002 Berkshire Hathaway 2002 Annual Report 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 11. Warren was right. 
 With no trust left in the system, credit markets froze. Even borrowing overnight became very expensive with businesses charging each other almost 5x as much as they had earlier. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 12. What if this has happened many times before in other countries? 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 13. It has happened before…. Country after country in our position followed the same process during economic crisis: 1 Denial 2 Spend, Borrow, Borrow More 3 Go Broke 4 Brutal Adjustment 5 Rebuild 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 14. Japan 1986–2008 After years of bailouts, stimulus, and keeping moribund companies alive, the value of the Japanese stock market is about ¼ of what it was 18 years ago. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 15. But it could never happen to us right? 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 16. Current View: What if? The cause is subprime. The cause is larger than It is a temporary subprime. There is too dislocation of credit much debt—public, markets. corporate, personal. The problem is liquidity. We have been living beyond our means for The solution is decades. stimulus, bailouts, We need to get serious more debt. And all can go back to about saving, cutting, normal. working. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 17. Denial (2001) Having proposed a $1.6 trillion tax cut, Bush said, quot;Our budget is fiscally responsible. If enacted, it will reduce the deficit by an unprecedented amount over the next four years.” Tax cuts did not help. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 18. A tax cut is not a tax cut Unless you pay less, And I pay less, And our kids owe less. Otherwise Itʼs just a deferred loan, With a high interest rate. And now the bill has come due. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 19. Spend, Borrow (2008) Having proposed a $1 trillion stimulus package, Bush said, “I'm confident that this rescue plan, along with other measures taken by the Treasury Department and the Federal Reserve, will begin to restore strength and stability to America's financial system and overall economy.” We need to recognize that this is a systemic debt crisis. Adding more debt and not cutting it, can be fatal. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 20. We are living beyond our means. As a nation, when you add government debt, plus private, plus personal, we are now almost four times what the entire economy produces per year. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 21. And our options are shrinking quickly. The $1 trillion bailout just cost us another 5-10 years Sometime The Bailout moves this Mandatory spending between 2030 and date forward 5-10 years exceeds revenue 2040 mandatory spending will exceed govern- ment revenues. The cost of the bailout will move this date forward giving us even less time to get out of this mess. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 22. So what have we got left? The dollar has to remain credible in medium to long term, or else it becomes the ultimate short. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 23. We need to act. Right now. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 24. We donʼt have much time… The next President has a margin of 30-60 days to act, to signal, to tell the world… That we are serious about our currency That we will try to live within our means That our standard of living will reflect what we earn Otherwise the dollar is toast… 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 25. If we donʼt act…others will force us to. Foreign governments own most of the debt that has fueled our spending binge. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 26. 10 Commandments for the first 60 days 1 We have to save the dollar (AAA rating in jeopardy). 2 We have to fundamentally and brutally restructure debt. 3 All entitlements are fair game. To begin with:
 – Age 60–65: you probably just lost big chunk of your nest egg, your Social Security/Medicare benefits are intact 
 – Age 55–60: we need two more yearsʼ work from you 
 – Age 55 and under: we need three more years 4 Cut back military by 3% per year for ten years. 5 Cap medical costs at 18% GNP. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 27. 10 Commandments for the first 60 days 6 We have to triage our support for companies (do not attempt to save dying whales). 7 The program has to be bipartisan. It has to make both Democrats and Republicans unhappy. 8 Simplify and broadly apply Sarbanes Oxley, apply it to government, apply it to hedge funds. 9 We will invest in growing start up companies (which create most jobs). 10 We will treat education as a varsity sport (and continue to recruit foreign PhDs). 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ
  • 28. What can I do? 1 Check out the complete presentation: http://www.poptech.org/juanenriquez/ 2 Share this information with your friends and family. 3 Join the growing community that is demanding an honest debate around our economic future: http://hub.poptech.org/groups/29 4 Participate in shaping the 10 Commandments: http://poptech.wiki.zoho.com/ Special thanks to Pop!tech & frogdesign. 10 COMMANDMENTS FOR THE FIRST 60 DAYS JUAN ENRIQUEZ