4. Reasons for Target Audience
- In the NCAA alone, there are over
450,000 male student athletes
- Adding to that number is the
millions of middle/high school
athletes, Olympic athletes, and
countless others who participate in
physical activities.
- If even a third of the target
audience, the product would be a
huge success.
5. Types of Ads
- Television
- Google
AdWords
- Banner Ads
- Facebook Ads
- Promoted
Tweets
6. Social Media Ads
- Reach target audience
through Facebook ads
and promoted tweets.
- Offer coupons and
discounts to followers of
either the Old Spice
Facebook page or
Twitter account.
7. Key Performance Indicators
- Using Google AdWords
and Analytics to track
searches.
- Follow trends on Twitter to
see whether target
audience is talking about
new product.
- Comparing sales to similar
brands’ products.
8. Budget
- Television Marketing =
approximately 5-7% of
gross sales per year
- Search Engine
Optimization = $570,00
per year
- Pay Per Click Ads =
$345,600 per year
9. Social Media Budget
- Social Media Marketing =
$172,800 per year
- Mobile Marketing via
Social Media = $57,600
per year
10. Summary
- Create an Old Spice product
designed for and targeted
towards male athletes.
- Use social media to reach
more potential customers.
- Sales of product will
hopefully beat out rival
competitors.
