Creative Commons Business Models
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Creative Commons Business Models

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A brief introduction to business models based on creative commons. ...

A brief introduction to business models based on creative commons.
___How business can
make more money by sharing___
___How creative commons can be promoted
through illustrating the business potential___

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Creative Commons Business Models Creative Commons Business Models Presentation Transcript

  • creative commons business models
  • How business can make more money by sharing How creative commons can be promoted through illustrating the business potential
  • Many companies are using: “The amazing power of the internet to spread”
  • ...and then monetize these ideas in other ways for a larger overall profit
  • 1 Why share....... 2 The business of sharing....... 3 Examples.......
  • Why share
  • Because It’s a practical way of sharing.... ...like
  • The musician...
  • .....that would like people to remix his music
  • Or...
  • The writer who wants people to share his book with their firends.....
  • That is good because.... ...it lets everybody enjoy
  • ...and it fosters creativety and innovation for the good of society
  • The business of sharing
  • Sharing is fun, sharing makes you happy, sharing is good for society But sharing is also good for business
  • Today many industries are in trouble
  • Because with the internet you can now copy music, books movies etc. at virtually no cost Which hurts the traditional business models
  • We have all heard about the crisis in the recording industry
  • yet some businesses see it differently
  • They see the sharing ability of the internet as a good thing.... and use it to make a larger profit Sharing =
  • by sharing the mp3..
  • ...and selling the concert
  • or sharing the pdf...
  • ...and selling the lecture
  • Examples
  • Flat world Knowledge have textbooks freely available online. They make a profit from selling physical books, audio books, study guides ect.
  • Magnatunes let users listen online, and use the music for non profit and developing projects, using the CC licens Once a project becomes commercial or someone decides to download the music, they have to pay.
  • Nine Inch Nails let fans freely share the album Ghosts I-IV, using a Creative Commons license. They have made a profit from selling other products, like a $300 limited edition delux box set.
  • + many more
  • For more cases and tools Freemium.org
  • ranger rick : http://www.flickr.com/photos/rangerrick/ glutnix: http://www.flickr.com/photos/glutnix Kyle May: http://www.flickr.com/photos/kylemay/ Hugo Royer : http://www.flickr.com/photos/badaboum6/ mofxx: http://www.flickr.com/photos/mofxx/ Clemson: http://www.flickr.com/photos/clemson/ wollombi: http://www.flickr.com/photos/wollombi/ wet web work: http://www.flickr.com/photos/wetwebwork/ amagil: http://www.flickr.com/photos/amagill/ The Waving Cat http://www.flickr.com/photos/thewavingcat/ Nine Inch Nails: http://www.flickr.com/photos/nineinchnails/ patrick h. lauke: http://www.flickr.com/photos/redux/