Creative Commons Business Models

creative commons business models

How business can make more money by sharing How creative commons can be promoted through illustrating the business potential

Many companies are using: “The amazing power of the internet to spread”

...and then monetize these ideas in other ways for a larger overall proﬁt

1 Why share....... 2 The business of sharing....... 3 Examples.......

Why share

Because It’s a practical way of sharing.... ...like

The musician...

.....that would like people to remix his music

The writer who wants people to share his book with their ﬁrends.....

That is good because.... ...it lets everybody enjoy

...and it fosters creativety and innovation for the good of society

The business of sharing

Sharing is fun, sharing makes you happy, sharing is good for society But sharing is also good for business

Today many industries are in trouble

Because with the internet you can now copy music, books movies etc. at virtually no cost Which hurts the traditional business models

We have all heard about the crisis in the recording industry

yet some businesses see it differently

They see the sharing ability of the internet as a good thing.... and use it to make a larger profit Sharing =

by sharing the mp3..

...and selling the concert

or sharing the pdf...

...and selling the lecture

Examples

Flat world Knowledge have textbooks freely available online. They make a profit from selling physical books, audio books, study guides ect.

Magnatunes let users listen online, and use the music for non proﬁt and developing projects, using the CC licens Once a project becomes commercial or someone decides to download the music, they have to pay.

Nine Inch Nails let fans freely share the album Ghosts I-IV, using a Creative Commons license. They have made a proﬁt from selling other products, like a $300 limited edition delux box set.

+ many more

For more cases and tools Freemium.org

ranger rick : http://www.flickr.com/photos/rangerrick/ glutnix: http://www.flickr.com/photos/glutnix Kyle May: http://www.flickr.com/photos/kylemay/ Hugo Royer : http://www.flickr.com/photos/badaboum6/ mofxx: http://www.flickr.com/photos/mofxx/ Clemson: http://www.flickr.com/photos/clemson/ wollombi: http://www.flickr.com/photos/wollombi/ wet web work: http://www.flickr.com/photos/wetwebwork/ amagil: http://www.flickr.com/photos/amagill/ The Waving Cat http://www.flickr.com/photos/thewavingcat/ Nine Inch Nails: http://www.flickr.com/photos/nineinchnails/ patrick h. lauke: http://www.flickr.com/photos/redux/

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Creative Commons Business Models

by Peter Froberg on Dec 16, 2009

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