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Rugged Lantern
Fragrance
Lifestyle
Outdoor
All-Terrain Grill
Pens

We’re All of It!
BLU

4-in-1 Woodsman

Emergency Fire S...
Objective
To raise consumer awareness of the Zippo
brand extensions by implementing
compelling integrated entertainment
ma...
Lifestyle & Apparel
• Product Placement & Brand Integration
in to Entertainment Properties
• Event Alignment & Coordinatio...
Lifestyle & Apparel

Visual Merchandising Management
• Display of products produces
impulse in buyers to recreate the
same...
Lifestyle & Apparel

Pop-Up Retail Shop & Kiosk
• Building the brand experience through co-branded mini-shops/kiosks.
• En...
Lifestyle & Apparel

Fashion Trucks
• Raise awareness via social campaigns
• Encourage customers to promote for you throug...
Outdoor and Case Knives
• Product Placement & Brand Integration
in
to Entertainment Properties
• Event Alignment & Coordin...
Base Marketing Fee; $35K
We believe in the power and value of
entertainment marketing
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Zippo

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Transcript of "Zippo"

  1. 1. Rugged Lantern Fragrance Lifestyle Outdoor All-Terrain Grill Pens We’re All of It! BLU 4-in-1 Woodsman Emergency Fire Starter Watches Lighters OUL Case Knives Stainless Steel Wallet Campfire Carrier Hand Warmer Flask Apparel Windproof Stove
  2. 2. Objective To raise consumer awareness of the Zippo brand extensions by implementing compelling integrated entertainment marketing strategies Our job, put simply, is to make the Zippo Brand stand out in the crowd
  3. 3. Lifestyle & Apparel • Product Placement & Brand Integration in to Entertainment Properties • Event Alignment & Coordination • Key Influencer & Celebrity Seeding • Spokesperson / Endorsement Engagement • Promotions & Sponsorships with Entertainment Properties • Social Media Support • Mobile Marketing • Analytics, Tracking & Reporting
  4. 4. Lifestyle & Apparel Visual Merchandising Management • Display of products produces impulse in buyers to recreate the same styled look • Illustration engages potential buyers and leaves lasting impressions • Encourage customers to promote for you through incentives (User Generated Content)
  5. 5. Lifestyle & Apparel Pop-Up Retail Shop & Kiosk • Building the brand experience through co-branded mini-shops/kiosks. • Encourages browsing, conversation and discovery • Drives higher trade allowances and allows brand to leverage featured line • Increase awareness and community excitement through imaginative concepts which in turn increases purchase intent Pre and Post Event: • Press Releases and Online Events to promote • High traffic location (Los Angeles & New York) • Use email addresses of customers who visited the store and conduct follow-up outreach (emails or social media platforms) to keep customers engaged and solicit feedback.
  6. 6. Lifestyle & Apparel Fashion Trucks • Raise awareness via social campaigns • Encourage customers to promote for you through incentives (Hashtag Campaign #ZipIntoZippo) • Tour dates posted similar to Zippo Encore and map makes every component of Zippo Lifestyle and Apparel accessible 24/7 • App allows consumer to gain knowledge of the brand’s merchandise
  7. 7. Outdoor and Case Knives • Product Placement & Brand Integration in to Entertainment Properties • Event Alignment & Coordination • Key Influencer & Celebrity Seeding • Spokesperson / Endorsement Engagement • Promotions & Sponsorships with Entertainment Properties • Social Media Support • Mobile Marketing • Licensing Support • Analytics, Tracking & Reporting
  8. 8. Base Marketing Fee; $35K We believe in the power and value of entertainment marketing
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