Your SlideShare is downloading. ×
0

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Six image story_#6is_i08

3,677

Published on

Combining visual thinking and customer development the six-image-story provides a canvas to go out of the building for customer discovery and customer validation. …

Combining visual thinking and customer development the six-image-story provides a canvas to go out of the building for customer discovery and customer validation.

RedMerito
...discover better options...

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,677
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. introduces the …discover better options…six image storyFor:lean start-up customer development lean prototyping to play the games to innovate #6is
  • 2. Why? …,because many ideas,innovations and startups fail! So what? Waste of energy! Steve Blank ‘Four steps to the epiphany’ (2006)The purpose of a six image storyis creating a feedback loop -in the quest for better options - fast and easy! EXAMPLES:
  • 3. Example #1
  • 4. Example #2 mastering Business Creation introducing the innova’TrainTitle  |  logo  |  purpose     A5en6on:  the  cause     Prototype:       Need  +  Solu6on  (MVP)   high speed? How to adapt at   Insights       Problem       You can almost buy an MBA so       its-value declines and latest       trends are not included like:                       Visual and design thinking,       customer development and             Business Model Generation   Building  focus     and other meta-models    Introducing  the  cause   Essen6als  of  prototype  Example:   Unique  selling  point:   Comments  |  Preferences:                                                                                Gain  feedback   Building  execu6on  power   Essenc  es  of  feedaback                        For  more  informa6on  contact  Frits  Oukes  frits.oukes@redmerito.nl    @FritsOukes  #6ip                                  
  • 5. Six Image Prototype CANVAS The  cause:_______________________________________  Title  |  logo  |  purpose     A5en6on:   Prototype:     The  cause     Need  +  Solu6on  (MVP)     Customer  segment       Audience       Insights       Problem                                                      Introducing  the  cause   Building  focus   Essen6als  of  prototype  Example:   Unique  selling  point:   Comments  |  Preferences:                                                                                Gain  feedback   Building  execu6on  power   Essen6als  of  feedaback                        For  more  informa6on  contact  Frits  Oukes  frits.oukes@redmerito.nl    @RedMeritoCafe  #6ip                                  
  • 6. Or any combination, less than 7images, which tells the story. Thisworks for products, services,experiences including (engagement)strategies!                                      #6is                                @FritsOukes                            frits.oukes@redmerito.nl  

×