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the shortest version of #MINDSHIFT

the shortest version of #MINDSHIFT



#MINDSHIFT, introducing how personas playing the lean games to innovate!

#MINDSHIFT, introducing how personas playing the lean games to innovate!



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    the shortest version of #MINDSHIFT the shortest version of #MINDSHIFT Presentation Transcript

    • # MINDSHIF T THE Personas playingSHORTEST the lean games VERSION to innovate! by Frits Oukes
    • everyone tells the same story differently! also about the games to innovate
    • your look at the world?point-of-view or ‘weltanschauung’: humeur four winds archetypes realities
    • ‘weltanschauung’: archetypes of reality unitary mythic sensory social From McWhinney, Creating paths of Change (1997)
    • realities unitary mythic opportunity | metaphors assumptions dreams | inspiration truth| principles symbols | creations rules| theory vision| ideas clarification inventions belief systems meaning policies preferences what mattersobjects wants | attituderesources ethics | valuesbehavior| facts purposes| appreciationmaterial| action feelings| motivationsensation | data experience | situations socialsensoryFrom McWhinney, Creating paths of change (1997)
    • realitiesmost real for youhow things happenacceptance of changeunitary mythic truths ideas by form by creating no basic change everything was and is as I will it facts feelings by precedence by intendingno uncaused change fully accept changesensory socialFrom McWhinney, Creating paths of change (1997)
    • example : the i2i do you know the design story and the development of collaborative seating?The i2i is a development from IDEO for Steelcase: look at http://www.youtube.com/watch?v=aYCiSyypvTI
    • discovery: similarities! design thinking realities and modesa path to innovate personas
    • personas
    • anthropologist personasexperimentercross-pollinator learninghurdlercollaborator organizingdirectorexperience architect buildingset designercaregiverstoryteller
    • personas and the modes to innovate ç assertive èunitary mythic ç emergent èç analytic è ç evaluative è sensory socialFrom McWhinney, Creating paths of change (1997)
    • where do these methods fit in? stage-gate business model generation open innovation M&Aintegrative thinking agile customer development effectuation lean startup
    • Everyone tells hesame storydiffferently
    • Publishingbreakthrough insights and practices of innovation. Introducing personas running the lean games to innovate!
    • #MINDSHIF T Q U E ST I O N S ?
    • the lean games to innovate Entrepeneurship in the boardroam, resolving both the paradox#MINDSHIF T of innovation and uncertainty! WHY?: ...to learn at the highest pace... Frits Oukes frits.oukes@redmerito.nl nl.linkedin.com/in/fritsoukes @FritsOukes #mindshift #leanproto +31 6 29 576 884