• Share
  • Email
  • Embed
  • Like
  • Private Content
Design thinking: basics
 

Design thinking: basics

on

  • 1,834 views

The small introduction of RedMerito's design thinking in a combination of what, why, how and the meta process model

The small introduction of RedMerito's design thinking in a combination of what, why, how and the meta process model

Statistics

Views

Total Views
1,834
Views on SlideShare
1,828
Embed Views
6

Actions

Likes
4
Downloads
26
Comments
0

2 Embeds 6

http://www.linkedin.com 4
https://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Design thinking: basics Design thinking: basics Presentation Transcript

    • …design thinking for business innovation…
    • DESIGN THINKING: WHAT? Engaging business and design Mindset and a process Marketing 2.0 Connecting multiple perspectives and disciplines
    • DESIGN THINKING : WHY Companies are managing algorithms (Roger Martin) Organizations are looking for creation of new value for customers!
    • FRAMING Framing:
a
journey
of
analyses
and
intuitive
thinking
    • “EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?
    • THE CUSTOMER EMPATHY MAP USE USABILITY MEANING
    • INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS
    • IDEATION AND PROTOTYPING
    • WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?
    • DOUBLE PROCESS
    • DESIGN THINKING: AN INNOVATION JOURNEY
    • RE-FRAMING: A JOURNEY TO A NEW STORY
    • …design thinking for business innovation… Frits
Oukes M
 m@fritsoukes.nl 
 twitter.com/FritsOukes 
 nl.linkedin.com/in/fritsoukes