0
…design thinking for business innovation…
DESIGN THINKING: WHAT?




 Engaging business and design

       Mindset and a process

               Marketing 2.0

    ...
DESIGN THINKING : WHY


                                                      Companies
                                  ...
FRAMING
Framing:
a
journey
of
analyses
and
intuitive
thinking
“EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?
THE CUSTOMER EMPATHY MAP




                     USE

                USABILITY

                MEANING
INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS
IDEATION AND PROTOTYPING
WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?
DOUBLE PROCESS
DESIGN THINKING: AN INNOVATION JOURNEY
RE-FRAMING: A JOURNEY TO A NEW STORY
…design thinking for business innovation…



Frits
Oukes

M
 m@fritsoukes.nl


   twitter.com/FritsOukes


   nl.linkedin....
Design thinking: basics
Design thinking: basics
Design thinking: basics
Upcoming SlideShare
Loading in...5
×

Design thinking: basics

1,567

Published on

The small introduction of RedMerito's design thinking in a combination of what, why, how and the meta process model

Published in: Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,567
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
29
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "Design thinking: basics"

  1. 1. …design thinking for business innovation…
  2. 2. DESIGN THINKING: WHAT? Engaging business and design Mindset and a process Marketing 2.0 Connecting multiple perspectives and disciplines
  3. 3. DESIGN THINKING : WHY Companies are managing algorithms (Roger Martin) Organizations are looking for creation of new value for customers!
  4. 4. FRAMING Framing:
a
journey
of
analyses
and
intuitive
thinking
  5. 5. “EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?
  6. 6. THE CUSTOMER EMPATHY MAP USE USABILITY MEANING
  7. 7. INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS
  8. 8. IDEATION AND PROTOTYPING
  9. 9. WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?
  10. 10. DOUBLE PROCESS
  11. 11. DESIGN THINKING: AN INNOVATION JOURNEY
  12. 12. RE-FRAMING: A JOURNEY TO A NEW STORY
  13. 13. …design thinking for business innovation… Frits
Oukes M
 m@fritsoukes.nl 
 twitter.com/FritsOukes 
 nl.linkedin.com/in/fritsoukes
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×