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Paytroniks   Latin America presentation
 

Paytroniks Latin America presentation

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Mobile payments landscape in Latin America

Mobile payments landscape in Latin America

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  • I always like to begin my presentation by showing a picture or image that conveys a key point of the presentation. The picture here conveys a woman, in all likelihood from a lower socio economic class probably in Peru or Bolivia using a phone. As she is shielding the phone from the sun, she is probably looking at information on the screen. The information may be related to the merchandise that is positioned in front her. Perhaps she is accessing an app that facilitates payment or inventory management.Images like these are common place in Latin America. The fact is that the region has a mobile penetration of upwards of 90%, and in some markets, such as Jamaica and Argentina, these rates are over 100%. When compared to bank penetration rates of about 60%, the opportunity becomes even clearer: harnessing the popularity of the mobile phone to introduce mobile payments and associated financial products that historically a large segment of the population has not used.
  • Several drivers are contributing to mobile phone popularity and eventual mobile payment use. From a mobile deployment point of view, the region is primed for commercial solutions due to the strong mobile phone penetration rates and some countries, particularly Brazil, having several variables in its favor for the use of these solutions. Focusing on electronic payments in general, all major payments franchsies, Visa, MasterCard, and American Express, have a strong presence in the region with an equally strong brand recognition. From a sociaeconomic point of view, C, D, and E sectors continue to be exposed to financial products that are more suitable for their needs, such as prepaid cards and community banking services. Perhaps the only question mark is the avialability of communications technologies that can provide a robust mobile payement experience, but this should begin to steadily improve as regulators increasingly look to facilitate state of the art networks and encourage competition among key stakeholders such as mobile operators.

Paytroniks   Latin America presentation Paytroniks Latin America presentation Presentation Transcript

  • Mobile Payments in Latin America Landscape and Opportunity August 1, 2013 Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks
  • Opportunity Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 2
  • Key Business Drivers in the Region Mobile Deployment: • Close to 100% mobile penetration rates. • Brazil is fifth largest mobile phone market in the world, with penetration rates of 130%. • Brazil also ranked highest in mobile readiness in LAC Region. (MasterCard) • In general, solutions struggling to gain foothold. Payments: • All major payments schemes are well established and experiencing positive growth. • MasterCard reported in January increase in volume of 18.5% for 2012. Socio Economic: • D & E socio-economic segments increasingly rely on “community banking”. • Users of mobile banking services will skyrocket from current number of 18 million to 140 million by 2015. (Felaban) Technology: • 4G networks appearing but adoption is slow. • NFC enabled phones have limited penetration so far in the region. • Perceived lack of security for financial data on phone remains a significant consumer barrier for mobile payments. Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 3
  • Sampling of LAC Mobile Initiatives As in other regions, commercial ventures in mobile payments continue to emerge/develop Santander: Samsung and Banco Santander announce NFC pilot in Chile in April. Press release states that objective is for 5000 terminals to be enabled with NFC and a commercial roll out by end of 2013. Wanda: JV between MasterCard and Telefonica announced in 2011 for development of mobile solutions in 12 countries with the exception of Brazil. So far have launched only in Argentina. Oi Paggo: Oi recently announced the roll out of a prepaid card as a companion to its closed loop Oi Paggo mobile payment service. Solution is accepted at all Cielo enabled merchants. Clip: Mexican start up recently received $1.5 million in funding. Claims that solution accepts Visa and MasterCard payments. Long term plans to eventually expand into the United States. Other Initiatives in the Region: I2C partners with Utiba; TIM Brasil CEO steps down in February; NFC trials in Brazil; PayPal launches new service in Chile. Source: Internal Analysis Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 4
  • Changing Payments Landscape World-wide trend Traditional Payments: Consumer: Bank (Issuer) provided plastic card Traditional Payment Schemes: Visa MasterCard Amex Merchant: Bank (acquirer) provided traditional POS terminal New Payments: Consumer: still mainly plastic but emerging contactless initiatives and mobile wallets. New Players and traditional Schemes: PayPal Wanda Clip Merchant: seeing emergence of mobile (phone and pad) as POS devices. Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks Visa MasterCard Amex Telefonica Mobile Operators 5
  • Paradigm Shift - Acquirer Landscape Latin American Trend Figure 1 Figure 3 Figure 2 Expand value proposition Acq # 2 Acq # 3 Past Acquiring Structure • • • Acq # 1 Acq # 2 Acq # 3 Current Trend Figure 1: Past acquiring structure consisted of payment franchise offering exclusivity to one acquirer. Figure 2: Currently, payment franchises eliminating exclusivity and opening up franchise to several acquirers in one country leading to commoditization of services. Figure 3: In order for acquirers to differentiate themselves from the competition, they are beginning to incorporate other payment brands and value added services to their value proposition. Differentiators Acq # 1 • • • • • • Acq # 1, 2 & 3 Future Trend New acceptance payment brands. Expansion into non-traditional merchant segments, i.e. bottom of the merchant pyramid activities. Promotion of emerging technologies: Bill payment, micropayment, mobile, and e-commerce solutions. Enhanced reporting capabilities and data mining at the POI. Robust offering of loyalty and incentive programs. Enhanced solutions involving recurring and installment payments at the POI. Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 6
  • Paradigm Shift – Strategic Implication Viable Mass-Adoption Strategy Adoption Steps / Progress 2 1 Credit and Debit Cards 4 3 Mobile POS Non payment mobile applications Mobile wallet + prepaid card Green = areas of greatest perceived value by end-users Conclusion: Mobile is a vehicle for expansion of POS network (near term) and mass adoption of prepaid (long term). Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 7
  • Prepaid – Regulatory Overview Regulatory Assessment LAX STRINGENT • Mexico: One of the stringiest regulatory environments in the Latin American Region. • 1-1 Bank to retailer relationships. Green Dot business model not possible in country. • Authorities have substantial leeway in interpreting regulations. • Brazil: Not as stringent as Mexico. Regulators open to interpreting grey areas with input from business community. • Panama: Well established banking laws and a 25 year history of financial stability permit viable prepaid card solutions. • As a general rule of thumb, the larger the market, the more stringent the regulation towards prepaid card products. Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 8
  • Mobile POS – Strong Value Addition • POS systems continue to be expensive in most Latin American countries. Mexico only 400,000 merchants out of 5.5 million accept cards. • Obtaining merchant account and equipment is long, costly, and tedious process. • Square has a strong value proposition in this market. However, challenges remain: • Phone has to be fairly sophisticated to use Square service. • Challenge in countries were large segments of the population remain unbanked. • Local clones starting to appear: www.clip.mx • PayPal making inroads in Latin America, but key is use service without internet connection. Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 9
  • Barriers to Entry of NFC in LAC • NFC will require upgrades to POS infrastructure, which retailers will have little appetite to do so due to costs and lack of NFC enabled smartphones. • A QR solution or NFC enabled sticker may be more viable. • Pro: can be adapted to more phones. • Con: Investments in POS and acquirer infrastructure still needed. • Prognostication is that technology will take at least 5 years to become relevant. • NFC may become more popular in niche, closed loop environments. • Monedero synopsis. Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 10
  • Quantifying the Opportunity Payment Franchises Perspective • Current LAC Market - over 650 million Visa and MasterCard plastics: 325 Million • Visa / 285 Million MC. Over $500 billion in transaction volume. Estimate $1.5 billion in revenue for Visa / MC or 30 basis points (.3%).  Mobile Payment Solution opportunity extrapolation  Assumptions  Mobile payment solution launched today has gained foothold in market in 2014 with a .1% market share in the LAC market.  $50 Average Revenue Per User (ARPU) per year.  Revenue scenarios  .1% plastic market share = 65K users x $50 ARPU = $3.25 million in revenues.  Or another way to look at opportunity, for every $1 billion processed, this results in $3.25 million in revenues. Sources: MasterCard, Visa, Internal Analysis Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 11
  • Quantifying the Opportunity Sanity Check - Square Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks 12
  • Mobile Payments in Latin America Landscape and Opportunity August 1, 2013 Mobile Payments in Latin America - © 2013, All Rights Reserved, Paytroniks