Barbara Kruger is an American
CONCEPTUAL ARTIST. She was
born in Newark, New Jersey in
1945 and left there in 1964 to
attend Syracuse University. After
a year at Syracuse, she moved to
New York, where she began
attending Parsons School of
Design. Shortly after coming to
Parson's, she was given a job at
Mademoiselle, and within a year
was chief designer. Her design
experience would factor heavily
into the work she began doing as
an artist in 1969
Exploring Identity: Her vast portfolio of work
addresses issues such as cultural stereotypes, domestic violence,
identity, gender, and even political and social power.
-Who is this poster
-What is the “battle” that
Kruger is referring to?
-How is duality represented
-What does the use of the
“negative” face bring to the
I work with pictures and words because they have the
ability to determine who we are and who we aren'tquot;
- Barbara Kruger
How does this image
reinforce the text?
Is this woman ugly?
Is this piece about
What defines You?
Many of us can relate…
-How does the hand
“holding” it reflect the
-Is she telling us a
statement or is this
also a little
quot;A picture is worth more than a thousand
Why is this woman
How does the mirror
How does the word
“not” play into the
Is size a factor?
How are you seen?
What do you “see”
when you look at this
How do you think he
How is the text
integrated in the
picture? Does it
reinforce the concept?
Who is she speaking to or is she telling
Format: Image, usually black and white photo with
text on red.
Letters may be cut out individually.
Photos may be appropriated or more than one
may be fused together.
Concept: Identity. What defines you?
Create your own Conceptual work of art based on what you saw
Explore an idea that is meaningful and defines “YOU”.
Collect images from magazines in the classroom.
Cut and paste letters or words to express your thoughts on the
subject through text.
If you can not find black and white photos you may work in color,
but choose a text color that would stand out appropriately.
Highlight text by placing it on blocks of color such as the red
rectangles in Kruger’s work.