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My sql
My sql
My sql
My sql
My sql
My sql
My sql
My sql
My sql
My sql
My sql
My sql
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My sql

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Transcript

  • 1. MySQL
  • 2. Agenda• MySQL – History• Success Story• Business Model• Development Cycle• Dual Licensing Policy• Strategies• Competitors• SWOT Analysis• Recommendations
  • 3. MySQL - History• RDBMS• Founders- • David Axmark • Allan Larsson • Michael Widenius• Idea: Self-developed tools for larger data• 2001: Incorporated as MySQL AB in Uppsala, Sweden• Appointed Marten Mickos as CEO• 2003: Investments worth $19.5mn
  • 4. Success Story• 1st version, released in ‘96, hit 1000 downloads in 4 months• 1st commercial licenses released in 1997• 4mn RDBMS servers owned by MySQL• 25% installed base market share• 2004: “Poster Child of Open Source Business”• Gained more popularity than Oracle in a year
  • 5. Business Model• Designed mainly for the unorganized software developers community• Less features & flexibility of software at low cost• Easy installation & usage• Used with PHP to create websites• Integral part of LAMP• Dual Licensing Policy • Free version available under GPL • Commercial version available @ low cost
  • 6. Development Cycle New release of software by MySQL Improved Rapid downloads by softwares developers Testing & debugging en masse
  • 7. Dual Licensing Policy• OSS • Free software available • Licensed under GNU’s General Public License • No support• Commercial License • Development support • Warranty by MySQL AB • Distribution with non-OSS
  • 8. Strategies• Introducing MySQL in light of Linux & Apache• Faster market penetration• Earning license revenue• Target market – SMEs• DBMS @ low price
  • 9. Competitors• IBM• Microsoft• Oracle
  • 10. SWOT AnalysisStrengths: Weaknesses:•Excellent marketing •Lack of compatibility•Major players’ association •Lack of intense vendor relationship•Large installed base•Flexibility – dual licensingOpportunities: Threats:•Potential unorganised developers market •Other OSS providers•Commoditization of DBMS •Big Threes – Oracle, Microsoft, IBM
  • 11. Recommendations• Launch of new product • Specifically designed for big corporations • Under new brand name• Concentrate on initial market • SMEs • Developer Communities
  • 12. THANKYOU

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